How Customizing Service Helps to Improve the Products at Nike Company?

Introduction

Nike company over the past few years launched both an online and physical service that enabled their customers to become part of their creative process. This service helps customers customize their products from Nike including foot ware and also clothing. It allows the customer to also become the designer by enabling them to choose different colors and patterns for the shoes that generally contribute to the general outlook of the shoe. The following essay, therefore, seeks to explain how the customizing service has worked, its benefits and how it has helped improve the products at Nike company.

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Question One

When one is in the process of designing, and they need to get some help, there is an icon at the bottom of the website that helps one seek help, and once it has been clicked on, one can go search for the something they need help with. In addition to that, there is also a customer service link at the bottom of the website where one can seek help, and from that link, one can easily access the icon that says that 'Help building your NIKEiD order.' Furthermore, one can also have a one on one chat with the Nike agents, service that is open from Monday to Friday.

Question Two

First and foremost, the most crucial thing that makes Nike more appealing to their stakeholders is their international appeal. Their website has been available in over 13 languages and has also been widespread over hundreds of regions. With this feature in-store and their availability in many areas, this has made the brand to become more diverse and reach out to people all over the world and in return expanding their markets and helped them strengthen their relationship with its stakeholders.

Moreover, the website also provides a link at the bottom that helps the customers access an annual report which is a very crucial part of establishing a good rapport with their stakeholders. In addition to that, it also provides FAQS, contact information including email alerts that help them always keep in check with their stakeholders (Mahdi 170).

Question Three

According to the website, the target market for Nike company seems to be people who are into sports, either professionally or just for exercise. Most of their products revolve around the game where something that is more appealing to men and women in games. Furthermore, the website also appeals to the young generation and also the current generation, this means that it appeals to young girls and boys in games and even the youth in sport. This is attributed to the fact that the website is a little bit complex to navigate and older people would find it quite challenging dealing with all this new technology the site has to offer.

Question Four

Nike company is very open to feedback and comments from their customers, as they have provided a segment on the website where the customers can give their views, feedbacks and also reviews on products that they have purchased or are planning to buy. The only way to ensure that a company or an organization is doing well in its ventures, is by listening to their customers and they always say, the customer is still right and hence looking to the reviews from customers helps Nike always stay at their toes. Furthermore, it also provides an honest way of measuring customer satisfaction, and by doing this, they can be able to gauge how bad or good product the product is (Locke 26).

Works Cited

Locke, Richard M., Fei Qin, and Alberto Brause. "Does monitoring improve labor standards? Lessons from Nike." ILR Review 61.1 (2007): 3-31.

Mahdi, Hussain A. Ali, et al. "A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment." International Journal of Business Management and Economic Research 6.3 (2015): 167-177.