The Didot Logo Poster - Essay Sample

Introduction

The Didot logo poster is the creative design of the original Didot logo inspired by the works of Alexey Brodovitch. Alexey Brodovitch is a household name in the graphic design world. He is the brain behind the modern glossy magazine which focuses on style. During his time, Alexey Brodovitch also founded fashion and advertising photography. The works of Alexey Brodovitch was driven by the changes in complexity, size, colors, and values which were effectively implemented in his works to provide the viewers of the resulting materials with a sequence of varying experiences that evoked positive energy and movement on the resulting works. My Didot logo poster which features the Dior models makes use of the same principles which were implemented by Alexey Brodovitch and are still in use in the modern aesthetic arena and is also heavily implemented by the women in graphic design. Despite being rendered invisible by the largely male-dominated industry, Connory (2019), insinuates women in graphic design plays a key role in setting the trends of the industry. The women have been involved in the design works in various ways such as theorists, practitioners, historians, consumers, and as objects of representation (Buckley, 1986).

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Order now

How Ideas Are Explored

The exploration of ideas in graphic design has been largely done through the collection, references from other design work, collaboration with other individuals through a community, copying the original design works of individuals such as Alexey Brodovitch and many more. In most cases, the exploration of the ideas is inspired by the curiosity and creativity of individuals. The exploration of these ideas makes use of various methods such as selection, classification, and prioritization of a given kind of design. The exploration is also effected by categorizing the designers in terms of their styles and movements which results in varied modes of graphic designs production. According to Buckley (1986), women are believed to possess sex-specific skills which act as key determinants of their design abilities. These sex-specific determinants make the women dexterous, decorative, and meticulous thus driving their capabilities to explore ideas more than men. These skills exhibited by women enable them to naturally suit certain areas in the design industry of the decorative arts such as the embroidery, jewelry, weaving, graphic illustration, pottery, knitting, dressmaking, and many others. The resulting design works of these women are always used by both men and women making them universal.

The Relationship Between the Analysis and the Theories Discussed in Class

Alexey Brodovitch revolutionized the Bazaar by creating an iconic Didot logo which acted as an inspiration to some of the greatest visual artists of the 20th century. The Brodovitch designs have a signature use of white space with a cinematic quality brought about by the obsessive cropping of the layouts. These qualities seen in the Alexey Brodovitch's design work resonates with the design principles that we have learned in class which revolves around movement, balance, emphasis, white space, hierarchy, repetition, contrast, rhythm, pattern, proportion, unity, and variety. In essence, every design work implements these key design principles to create aesthetically pleasing things while optimizing the experiences of the user at the same time. These key design principles enabled Alexey Brodovitch to come up with pages that blend beautifully, typographies, cropped photographs as well as designs that were bold for the Bazaar. The implementation of these principles enables Alexey Brodovitch to revolutionize the design of the atthe magazine inspiring visual artists of the 20th century as a result.

During his time at the Bazaar, Alexey Brodovitch departed from the static layouts as well as the conventional posed studio photographs to something which was considered exciting and was latterly replicated in various magazines of the United States. The emphasis of his design was unique double-page spread where photographs were exquisite with crisp Bodoni typeface, and elegant white space was laid out in a blend.

Manifestation of Ideas

Every artwork is an expression. Artworks always represent the inner state of the artist. Thus, in most cases, the artist may make use of various channels such as the form, color, or the medium to express or manifest their inner states. The artist often creates their artworks by bringing in various combinations of the mediums such as paints on canvas.

In some cases, the artists may create existing artwork using a different combination of materials bringing out a different perspective of the artwork. Thus, in the three classical branches of art which include sculpture, painting, and architecture, the ideas may be manifested differently depending on the inner state of the artist which influences his or her choices of color, form, or the medium of expression. The expression of feelings by these artists hugely relies on the medium assisted by form and color. However, Buckley (1986) argues that, in some cases, the manifestation of ideas by the artists is always influenced by their sex, as women tend to give a feminine approach to their issues.

References

Buckley, C. (1986). Made in patriarchy: Toward a feminist analysis of women and design. Design Issues, 3-14.

Connory, J. (2019). Plotting the Historical Pipeline of Women in Graphic Design. Retrieved 11 April 2019, from http://dharn.org.au/plotting-the-historical-pipeline-of-women-in-graphic-design/