A Review of the Organization and Its Mission: Rotana Hotel Management Corporation

Rotana Hotel Management Corporation, usually known as Rotana, trace its history to 1992 when two visionary partners, Selim El Zyr and Nasser Al Nowais, formed the company. Rotana has grown to be one of the best managed hotel group in the Middle East. It began with two properties back in 1993 and currently, the projected number of properties will be approximately 100 by the year 2020. The group is expanding rapidly, and there are several properties which are soon to be opened while new projects are being initiated. Rotana management mission is to have a property in all the major cities in the Middle East, Eastern Europe, South Asia, and Africa.

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Vision for Rotana

Rotanas vision is To be the Leading Hospitality Management Company which is recognized for its unique blend of world-class standards with genuine hospitality and its truly treasured experiences provided for guests, colleagues and owners (Rotana, 2017).

Within its vision, Rotana has what they refer as brand promise. The key selling point in the Rotana brand is time. Rotana appreciates the value of time, and it promises every visitor to the hotel that a time spent at Rotana is a treasured time. The concept of time, expressed as the adaptability of treasured time, is further extended to all those who deal with Rotana and they include owners and partners, colleagues, and guests. About time the hotel believes that treasured time is an acknowledgement of the past, a reflection of the present and a promise for the future.

Rotana Values

At Rotana, they believe that their past success has been made possible through strong partnerships. At the heart of the relationship is the genuine friendships that have grown and continued to stand the test of time. The culture at Rotana is the one of building strong bonds with all colleagues, guests, partners and owners. The organizational culture at the company is characterized by friendliness, loyalty, and integrity. To ensure that the company delievrs its brand with high consistency as well as integrity, they have developed values that define their character. Each member of the Rotana team is expected to live the values on a daily basis. The values are referred to as the Rotan Life where LIFE is an acronym for Long-term, Innovation, Friendly, and Ethical.

During the internship, I experienced the work environment at the hotel. True to the Rotana values, very team member live according to the values. It was a conducive environment for the students work style because there were a lot of opportunities to gain a lot of knowledge and skills of what is needed in a service industry. Every team member was cooperative and kind enough to offer me help where I needed. Team members responded to the questions I asked, taught me many things I did not know and were willing to correct me where I went wrong.

In the Long-term value, I saw that there was an emphasis on creating and nurturing lifelong relationships with colleagues as well as the guests. The objective was to create moments that would not be forgotten easily. I still remember the kind support I received from my colleagues. At Rotana, innovation runs deep. All staff are encouraged to develop new ways of doing things. The goal is to improve continuously and achieve the highest possible standards in the industry. Even students on attachment for me encouraged to come up with innovative ways of making processes to be more efficient and effective. On the aspect of friendly, every employee at the hotel was not only friendly to each other but also to the guests. This was one of the values that I firsts noticed. From my first day at an internship, I felt welcome and appreciated although I was still new. On ethics, the company emphasize ethical practice in the workplace. Everybody including the owners, guests, partners, and colleagues are to be treated with respect at all times. There is also an emphasis on high integrity among the staff. Since I commenced my internship, I did not witness any single incident of unethical conduct or lack of integrity. Working at Rotana is truly an exciting experience full of learning opportunities.