Benefits of Taking Part in Research to Understand Consumer Animosity in London

I chose to take part in this research since I wanted to get the real picture of consumer animosity in London and avoid relying on unconfirmed rumours. Furthermore, taking part in research enables me to sharpen my research skills, which might be needed in my future studies.

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What are the benefits of taking part?

Taking part in this research will enable me to get the real picture of consumer animosity in London. With this research, I'm able to know the effects of consumer animosity on the trade, international relationship, and the employment of London citizens.

Are there any risks associated with taking part?

There are no significant risks associated with participation.

Do I have to take part?

Taking part in this research is optional, and one has the freedom to withdraw from the research at any point of the research if he or she deems that it is right for him or her to withdraw. It is mandatory that anyone who wishes to take part in research is of 18 years and above.

What will happen if I decide to take part?

You will be asked several questions regarding the state of consumer animosity in London and the effects it has had on the state of business in London. The interview will focus on the business personnel in London and the consumers of various products in the market. This interview will take place in a safe environment at a time that is convenient to interviewer and interviewee.

Data Protection and Confidentiality

The data will be processed by the General Data Protection Regulation 2016 (GDPR) and the Data Protection Act 2018. The provided information will be kept strictly confidential. And all the information will be stored at CU OneDrive for Business Your consent information will be kept separately from your responses to minimise risk in the event of a data breach. I will be responsible for data destruction, and all collected data will be destroyed on or before 8th August 2019.

Data Protection Rights

Coventry University is a Data Controller for the information you provide. You have the right to access information held about you. Your right of access can be exercised by the General Data Protection Regulation and the Data Protection Act 2018. You also have other rights, including rights of correction, erasure, objection, and data portability.

What will happen with the results of this study?

The results of this study may be summarised in published articles, reports, and presentations. Quotes or key findings will always be made anonymous in any formal outputs unless we have your prior and explicit written permission to attribute them to you by name.

Making a Complaint SignatureDate

Lead Researcher Information ............. ............

NAME: Zihan Liu

E.MAIL............

Supervisor Details

NAME: Williams Kwakye ............ ...............

E.MAIL............