Strategic Marketing

Apple Inc. is among the largest and most successful companies in the world. It is a multinational company that deals with technology items and its main headquarters are l...

In order to bring a service or a product to the market, one needs to undertake the process of commercialization. Commercialization means that one has to make the concept...

Luxury goods in Economics refer to that particular commodity whose demand and income increases correspondingly. Such goods have a number of characteristics that defines t...