Description of Business: Cheaters Inc

Cheaters Inc. is an investigative company that specializes in investigating cheating spouses. According to statistics, it estimated that 60% and 50% of men and women respectively are likely to cheat on their wives or husbands. Consequently, more than 30% of the divorce cases being reported are all as a result of infidelity. Our company aims at providing professional investigative services to our customers at reasonable prices. Besides, the investigative services, we also offer our clients with emotional support, one-on-one services, customized services and regular updates regarding our investigations.

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Cheaters Inc. is a privately held company. Since our services are not offered at any particular place, Cheaters Inc. does not have registered offices. However, our clients can contact us via our website as well as through social media where we can arrange for physical meetings where necessary.

Our hours of operations are not restricted since we follow up the suspicious or cheating partners at any given time i.e. during weekends, in the evenings, during public holidays, etc. Our primary services as described above are investigative services. We provide our customers with detailed reports as well as substantial evidence that incriminate or vindicate their cheating partners.

Cheater Inc. is headed by a management team made up of 5 individuals. Abid will be in charge of all the technical matters relating to the business, Yacine is the cameraman, Nudrat is the communication expert, Matt will be in charge of all logistics matters and Pete will be in charge of the overall management of the company.

The estimated capital for Cheaters Inc. is $50,000. This will mainly be used in registration and license fees, purchase of equipment such as the surveillance cameras and tracking devices, developing an active website as well as marketing our services.

Marketing

Our main target market is the couples who are either married or under courtship between the ages of 20 to 45 years. It is estimated that between this age brackets, partners are likely to cheat, and thus this forms a solid target market for which Cheaters Inc. can market its investigative services. To start with, we aim to reach at least 20% of the target market in the first year of establishment and later on increase this to 50% in the next five years.

We anticipate some considerable level of competition given that there are other investigative companies offering similar services in the market. One of such leading company in investigative services is Pinkerton that offers extensive investigative services relating to internal employee issues, competitive intelligence, and litigation support among others. To keep abreast with the current competition, we intend to personalize our services and adopt state-of-the-art technology to serve our customers better.

We intend to adopt a penetrative price strategy by charging our customers affordable prices. Our services will thus range between $200 and $2,000 depending on some factors such as complexity of the case, duration of surveillance, location, etc.

To make our services known to our target market, we intend to use different media platforms to advertise and promote our services. The selected media platforms that will be used include newspapers, magazine, posters and the social media. The results of our promotion efforts will be determined by the number of customers or the number of inquiries that we shall receive during a specified period.

To implement the above-described business, the management team will endeavour in the acquisition of the relevant licenses, capital, and equipment. Besides, we will also engage in rigorous advertisement campaigns to ensure that our target market becomes aware of our existence as well as our services.