Descriptive Essay on Batman Vs Superman Movie Poster

Batman Vs Superman movie belongs in an action genre representing two heroes who fight to bring justice to the city. The choice of the film poster is perfect because it has all it takes to make a good poster. In context, the poster has the first eye-catching element which is the artistic combination of both the Batman face on the left and Superman face on the right. The image is placed right at the center of background sun and city buildings; it is a significant connotation of morning struggle in the town to bring justice. It also signals to the audience that the city where the action takes place needs sanctity and liberation from the wrong people. The use of dark color and broody style is an apparent provocation of audience emotions on the tone of the movie poster. The facial outlook results in a quest to understand what happens when the war erupts with the man of steel.

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However, the poster shows the swapping of the two heroes faces; it indicates that there exists rivalry between Batman and Superman. The logo also expresses serious facial expression, an indication of the level of conflict intensity between the two characters. More so, the uniformity of the bright colors on the poster is a marketing style that most pop stars use. The red color on the costume of Superman is a sign of danger. One of the justifications, why this is a great poster, is because it employs proper language and readable font. The use of English language reaches a massive audience because it is a popular universal language around the globe. Additionally, the texts on the poster use standard font hence legible to the readers (Salavetz and Spencer 213). It is a fact that the elements in the poster are well organized to enhance succinct and visual impact to the audience. The audience can grab the main agenda of the poster in a glimpse of 10 seconds. It makes it possible to attract audience attention, probe a constructive discussion as well as elaborate the information about the item. There are various levels that a poster should satisfy for it to be useful and valid. It should be a standalone poster that contains complete information that the audience needs to know. The piece of work should be a rich source of knowledge and facts. More so, it should be a means of through which debates can be made giving an explanation to each raised concerns.

From the movie poster of Batman and Superman, it is easy to understand the narrative of the film since it is easy to identify the evil and the good character. In this context, Batman seems to be a controversial character because of the nature of his dark mask while Superman appears to be a good guy because of his simplicity on the dressed costume. In fact, the Batman side is dark compared to the Superman side which is lit up with the brighter sun. The poster is also iconographical in nature because it represents the justice league that the city always wishes to gain. In any justice league, there is always a fight that erupts before deserving the justice. The facial expression develops an imagery picture of readiness for war. The choice of the costume for Batman and Superman creates an intimidating environment that an audience can guess there is going to be a series of action and various levels of excitement along the movie. Therefore, a good poster gives the audience the ability to analyze the findings, work for the organization and obtain a response as the creator of the poster. Besides, the poster should be able to communicate the message clearly, succinctly and quickly.

The significant way of bringing one's message abroad is through the use of available resources effectively. It is also crucial to identify the needs and nature of the target audience. For instance, in the movie poster of Batman Vs Superman, the poster suits various audiences' right from the young generation to adults. The text message is kept simple in a way that it does not occupy 40% of the entire poster, this one quality that eliminates instance of visual distraction. Sometimes it is called "visual noise (Salavetz and Spencer 220). The message is sequence is appropriate because it only occupies two lines; it makes the text message brief that a reader can capture in less than 30 seconds. The poster spares other in-depth analysis about the movie such as the character analysis and so forth. Although the poster is attractive and appropriate, it does not take into consideration the issue of gender balance. The two male character displays is a distortion of female gender role in the dawn of justice film. There is no single caption of the female figure in the poster, hence making it bias to some extent and also paves the way for criticisms. The making of a good poster, therefore, should be all inclusive in nature to avoid negative criticisms from the public.

The significant purpose of Batman Vs Superman movie poster is to boost the film marketing mix. For instance, In this case, the poster promotes Warner Bros film production. The poster portray can act as the promotional material, where the viewers can get first-hand information about the theme of the movie to be released in future. It also helps to gather the mixed reactions from the viewers. It is also a primary source of curiosity on the side of the audience who wants to know more about the movie flow of actions up to its climax. The greater composition of photoshopping elements, color layering, and image design makes the Batman Vs Superman poster a huge poster.

Conclusion

The choice of Batman Vs Superman poster is a representation of real artistic work full of skills. It follows all the steps that make up a successful poster such as having a brief and straightforward text that employs universal language and acceptable font size. The consistent use of multiple colors in the poster reduces the visual clash as well as helps to develop the theme of the movie. It is also necessary to take note that creation of a poster does not necessarily involve the conventional layout of a research paper. The poster maker employs intensive visual grammatical elements to convey his or her message in a graphical manner. Visual Grammar helps to avoid the visual chaos that can destroy the viewer understanding and interpretation of the central theme of the poster. Therefore, visual logic acts as a guiding tool in making the poster, organizing main ideas and visual elements. The display style should be attractive to catch the audience attentiveness to the main agenda such as in our case.

Works Cited

Salavetz, Jutka, and Spencer Drate. Art of the Modern Movie Poster. San Francisco, Calif: Chronicle, 2008. Print, www.worldcat.org/oclc/213855356. Accessed on 23rd April 2017.