Double Vision - Research Paper

Introduction

Double Vision is considered as a NAB company that is offering a frozen drink, both milk and smoothies shake, that is generated from fresh ingredients that are coming straight from the local farmers. Notably, other products which are also provided include frozen yogurt and smoothie ingredients. In making sure customers are satisfied, the company can mix various flavors from mint to lavender into whatever frozen creation they can procure.

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Develop your revised Company's mission statement and provide a rationale for components.

Double Vision stands out as an imaginative frozen food company supporting and encouraging healthy lifestyle with a concoction that are delicious and which is created from fresh farm ingredients. The main mission of the company is to ensure that the diet is improved by coming up with flavorsome beverages that are comprised of ingredients which are healthy to involve healthy ingredients which include a variety of milk, fresh fruits, and fresh vegetable. By coming up with frozen beverages that are full of nutrients, the avenue makes sure that your diet is nourished and balanced. To support the local growers and sow back to the local farmers, we view the company as a partner and a product of our environment. In bringing the best through our product, it comes out as a simple concoction of local ingredient that is blended to come up with a beautiful creation.

Since the business is a startup, the company is currently not in operation. The company is currently functioning at the various local farmers market. The company is operating differently with a different goal of having moderate growth in areas which are in the tristate. Relatively, the main company's goal is to possess a franchise where individuals procure the business model.

Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three reasons why you have chosen this type of nonalcoholic beverage

The main reasons for choosing the smoothie company is that is smoothie is healthy, and in making the meal, they can be substituted with a snack. In the process of coming up with a meal, smoothies are portable, easy and quick to make. With the right tools and ingredient in place, smoothie offers a healthier treat than some snacks options, and they offer convenience and taste good. When it comes to general entry, the Smoothie market has lower barrier since the operation involves lower capital investments. According to the data that was gathered from Mintel's recent report, it is important to note that the servings of smoothies in the United States numbered in 623, 000,000. Among other products included is that they are looking for a cup of fresh ingredients, customizable experience, an interactive and splash of well being.

In the United States, smoothie markets are identified to have experienced rapid growth with the major drive being the consumption habits of Americans who in most cases ended up to skip meals and in most cases skipped meals and in most cases relied on snack foods as a substitute. Depending on the Mintel survey, the result was that the Americans between April 2016 and June 2017, it is important to note that over 56% of the consumers confessed that they were making smoothies. On the other hand, consumers who are falling at the age bracket of 25-24 ended up accounting for 63% of the total sales of smoothies. On the other, the Mintel segment performance report identified that smoothies have stood out as a solid performer when it comes to the growth category. Additionally, 22% of the respondent, on the other hand, prefer that smoothies are essential in bringing satisfaction to their hunger. With the general evolution that is being experienced in the market, a smoothie is essential, and it has played an important role in offering options searches for snack replacement and vitamin boosted meals. According to Statistics and facts on the juice and smoothie market in the U.S. (2017), the preparation of Smoothie drinks involve mixing of fresh fruits and juices as well with other ingredients like sherbet, milk, and yourgurt.. based on international performance, the smoothie performance is identified to have risen in the United Kingdom and the United States.

Choose one strategic position from the course text (pp.142-143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position to distinguish your beverage from other non-alcoholic beverages.

The main objective for Double vision smoothies is to be one of the leading smoothie and one the growing beverage company in Virginia (DMV) and the D.C Maryland region. For the companies goals to be achieved, it is important to note that we developed a strategic position that made emphasis on:

• Individuals, who are specialized in selections and options
• Products that are made from locally grown ingredients
• Chief inspired, dietician directed and created a menu selection

The surprise strategic position of convenience is focused on the general evaluation of the following factors which include;

• Our Target Market
• Industry Trends
• Our Strength
• The Product Environment

Our target general involves the consumers who are focusing on healthy meals and drink option. This market is identified to be growing and strong, looking for a creative and fast snack and meal alternatives. Most of the target customers involved normally come to try for meal supplement craze and the latest weight loss, and in some cases, they do create their smoothie concoction at home.

Various competitors on the DMV area are identified for large scale. While none of the competitors are producing smoothie to drive through option or to go kits, this, in the long run, affords the chance of fulfilling the general need that is existing in the market. Since there exist several large smoothie companies, we focus on competitive pressure, and for a long period, it will be very challenging for them to make a change in their mobility of the building quickly.

Provide an overview of your company's distribution channels. Explain how your product will reach end users. Provide a rationale for your chosen method.

The distribution channel that will be adopted by Double Vision Smoothie will be direct contact with the consumers. Since the products will be directly made in the store, there will be nothing to store or even ship at any given stage. On the other hand, the products that go through the distribution process are the ice cream and the smoothie to go kits. This will be done through direct to a consumer product that will be facilitated via order. The company online ordering management and the general website will be managed through the facility that manages development. In general transportation, temperature-controlled packing approach will be adopted to ensure that the products are instantly delivered and even tossed into the freezer until the products are ready for the whole process of consumption.

Outline three types of risk that the business faces. Describe the company's plan in mitigating such risk.

The major type of risk that our business is going through involves regulatory, product and competitive risk. It is important to note that the products that are at risk are the products which in most cases are being received from the local farmers. Produce, honey, milk and vegetables are all dependent upon a stable climate and the bees from a very productive environment. On the other hand, even additional products to be offered can be impacted by the climates in which the products are grown significantly affecting the cost and the menu that the company can provide. On the other hand, regulatory risk is huge, and if the ingredients are tainted or even infected and have no satisfactory result for FDA, it can be unfavorable to the company Statistics and facts on the juice and (smoothie market in the U.S, 2015). On the other hand, competitive risk, while their presence can be felt in the area, there exist no saturation on the suburbs of the DMV or in the city in general. The market is not fully tapped as per the target market, and there is a great need to encourage competition.

Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153/ SWOT: Strength/Weakness/ Opportunities/ Threats)

Generally, it is important to note that the United States possesses the greatest appetite for organic food that year, with the general retail sales going up to $ 26.7 billion. On the other hand, Smoothies and juice form a strong part of the beverage sector. Based on the general revenue, the market ended up to be valued at about 23 billion with the latest price ended up to predicting a price increase of about 12 U.S dollars per every orange box that's by 2022(US Smoothies Market: Trends and Opportunities,2018)

Strengths

• Organic ingredients
• Staff, Registered Dietician
• The best and well-trained staffs
• Concentration on the option of healthy eating
• Varied market target
• Offering a diverse menu

Weaknesses

• Compete with name recognition with Smoothie King and Jamba Juice for franchise opportunities
• Great chance of consolidation of smoothie market
• Amount of capital available is never enough
• Insufficient knowledge of the procedure of freezing.

Opportunities

• Few barriers to general entry due to low capital investment.
• Smoothie to-go kits
• Food truck mobility option
• Partner with health foods stores
• Farmer's markets
• Weight loss market

Threats

• Climate change impacted the availability of
• Ingredients
• Competition
• Significant price increase in ingredients
• Quick service restaurants and Food Chain.

Reference

Statistics and facts on the juice and smoothie market in the U.S. (2017) Retrieved from http://www.statista.com/topics/1896/juice-and-smoothie-market/

Global Smoothies Market to Reach $9.0 Billion by 2015, According to New Report by Global Industry Analysts, Inc. (2010). Retrieved from http://www.prweb.com/releases/smoothies_market/frozen_mix_smoothie/prweb3808804.htm

US Smoothies Market: Trends and Opportunities. (2018). Retrieved from http://www.researchandmarkets.com/reports/564552/us_smoothies_market_trends_and_opportunities