EMG Job Description - Paper Example

EMG has an immediate need for a Public Relations and Marketing Communications Assistant to join a rapidly growing team. This rapidly-growing promotional marketing company applies a customer-friendly, direct, results-driven approach to marketing research and sales. Because of proven success and expertise, new clientele is continuously added as we dramatically increase clients' product exposure, sales and brand recognition.

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There is a HIGH DEMAND for customer service oriented, and cost-effective services. This leading event marketing firm provides advertising, marketing, and public relations campaigns for burgeoning companies and break out products. The Entry Level Public Retail Relations and Communications Assistant will work closely on performance driven campaigns with high profile clients who consistently look for innovative strategic to drive their company and respective brands forward and increase their bottom line.Public Relations Teams Include:

Advertising & Brand Exposure

Marketing & Account Satisfaction

Public Based Strategies

Project Management & Team Leadership

An Entry Level Public Relations Assistant receives complete and individualized hands-on training in each division of our company. A proven mentorship program with senior management takes the time to develop and train the individual to handle any task and take initiative on any campaign. Trained, highly motivated, proactive representatives are invaluable. The right Entry Level Public Retail Relations Assistant can expect to have opportunities for growth within the first few months that reflect their unmatched work ethic and dedication.Responsibilities:

Managing and executing projects as assigned by the Marketing Manager

Working with the Marketing Manager and key accounts to integrate PR campaigns with customer promotions

Coordinating in-store service events and maintaining successful operation

Building relationships with customers and communicating promotional services

Working with the Marketing Manager to develop and refine measurement strategies for PR campaigns

Development of promotional marketing materials and visual merchandizing

Developing and maintaining relationships with suppliers and retail event personnel

Keeping accurate and timely record of event traffic, production, and inventory

Identifying new opportunities and efficiency innovations

Position will be considered for senior campaign management roles based on performance

Job Requirements

Talented and hardworking individuals who are looking to START their career with a GROWING company. The ideal candidate will be a SELF-STARTER with strong organizational and leadership abilities.

Qualities We Feel Team Members Exemplify:

Outstanding COMMUNICATION skills both verbal & written.

Ability to PRIORITIZE and work INDEPENDENTLY with minimal supervision.

Ability to work effectively in a TEAM environment

LEADER & GO GETTER mentality

Comprehensive training and development are provided to every team member in order be SUCCESSFUL in a career path with the company. College Graduates and Interns WELCOME!Position Requirements:

College degree or in the process of completion

1-2 years experience in marketing, sales or communications OR internship in related field

Excellent written and verbal communication skills

Have reliable transportation

Ability to work in a fast-paced environment and deliver results while managing multiple projects

Level headed problem solver with a professional service oriented attitude

Superb organizational and tracking skills with great attention to detail

Team player who also excels as an individual contributor

Adaptable, dependable and responsible

Basic understanding of marketing concepts and sales strategy

Proficient in Microsoft Office

Position will be considered for senior campaign management roles

Outline of My Specific Plan for Preparing For the EMG Position

EMG is a leading international communication consultancy with offices in Europe and Asia. The firm it uses its technical knowledge and communication expertise to promote industrial companies by telling their stories and engaging with their audiences in a compelling way. EMG is truly global as their clients have operations all over the world. It also creates, translates and adapts global programs for local implementation.

Public communication assistant works closely with campaign managers (Egan, 2007). The traditional roles in this position include executing various tasks like Mastering various marketing and advertising concepts, implementing marketing strategies and delivering dynamic presentations, Independently managing territories and Increasing clients' brand awareness and market sharing on a face-to-face platform.

One fundamental concept of communication that I will opt to apply for this position is anchorage. Anchorage is a term used to illustrate how words work upon visual images mainly in advertisements or news photographs (Butler & Berry, 2002). Photographs are potentially open texts; words are used to direct the reader towards a particular point of the picture.

Written or spoken words always operate narrow down the possible range of meanings suggested by advertising images. It ensures a reduction in the potential openness of the picture while seeking to interpret its significance (Egan, 2007). The center role of Anchorage is ideological thus very crucial in ensuring success in promoting a product or company.

I will consider going an extra mile by doing a lot of research to adequately prepare for this position. This ensures that I develop a vivid picture of what I am expected to do. I also intend to interact with individuals in such positions with an aim of gaining more experience (Heath, 2005). To appear the likely candidate landing the job, I will also pick a major in public relation and advertising since the two mainly concentrate on projecting the best image possible for clients.

References

Butler, L. T., & Berry, D. C. (2002). The influence of affective statements on performance on implicit and explicit memory tasks. Applied Cognitive Psychology, 16(7), 829-843.

Egan, J. (2007). Marketing communications. London: Thomson.

Heath, R. L. (2005). Encyclopaedia of public relations. Thousand Oaks, CA: Sage.

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