Empowering Teen Cancer Patients: Foundation's Awareness Plan - Essay Sample

Introduction

The plan will focus on sensitizing the public on the initiatives of the foundation, its importance, and make people understands how it goes a long way in helping those teenagers in clinics receiving cancer treatment cope. It will employ reaching out to the people on mainstream media and social media, to create awareness in the general public and approaching organizations, profit and non-profit sharing similar values and motivations which would be willing to create partnerships with the Ricky Taylor Foundation. This will help promote the foundation among the people and amongst organizations. One of the targeted companies will be a branding company whose relationship with the foundation would be somewhat mutual as while the foundation advertises its work, the company would brand give away items at a negotiated fee.

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Research and Situational Analysis

Other than the fundraisers, the foundation also receives donations from Keys-Borough egg farm, Kmart, Target, Dan murphy, and Pancake Parlor. However, Danielle Taylor expressed feeling lucky that the foundation had friends and family who support it whenever there seems to be obstacles along its course. As of 28th February, 2018, the latest cashflow statements, the foundation has a deficit of $3,805.84, indicating negative growth for the foundation. Danielle also stated that the foundation fails to excel in advertising, mostly in social media platforms which in the contemporary world, could be very effective tools for promoting organizations when used decisively. By integrating social media in relations, the foundation will promote its good work to the extensive network, and may catch the eye of potential donors. the plan will recruit volunteers who will voluntarily spread the foundation's agenda to the media. This will involve the teenagers and middle-aged people who regularly use these platforms.

Publics: Segmented

This public relations plan for campaign will target two main groups of people: the first, or primary group is the general public and. The secondary group targeted is comprised of the leaders of organizations and companies. Once the primary targets, being those in the general public and the volunteers are reached, they will help in spreading and promoting the foundation, and will eventually reach the secondary target, the leaders of potential partners, donors and companies. The secondary targets will be reached directly by members of the program and the foundation.

Goals

The aim of the plan is to increase the number of donors and partners for the organization for to promote growth of the foundation.

Objectives

• To have at least two more partners with the foundation by the end of the year 2019.
• To meet up with at least ten organizations and companies to bid for partners and donors by the end of 2019
• To establish and run a social media platform for promoting awareness among the youth of the society, which will include a YouTube channel, an active Facebook page, and a tweeter account by September 2019.
• To upload at least two photos daily and a video daily to the social media platforms showing happy moments with the benefactor teenagers.
• To improve the online presence by linking the social media platforms with the Foundation's official website and encouraging comments, suggestions and conversations in the website, ensuring at least ten of each daily.