Mazet Chocolate Company - Essay Sample

Introduction

Chocolate companies entail both small- and large-scale producers that create and deliver chocolate as an end product. In most cases, the companies focus on cacao growers and could be involved with other branches to ensure the production of high-end products. However, this paper will discuss details concerning Mazet chocolate company by answering questions such as the company's market target, advertisement, its philosophy or policy, along with other activities involved in the chocolate processing industry.

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Mazet Company, Founder, and Background

Mazet chocolate company is a company founded in 1903 after its purchase by Leon Mazet which has proved existence since 1903 and mastered the art of chocolate making. Moreover, Mazet comprises a wide range of chocolates and delicacies ranging from the famous "Prasline Mazet de Montargis," to the perfectly caramelized and delicious almond. In consideration of its geographical location, Mazet company is located in Montargis, Place Mirabeau with its workshop located in the Montargis neighborhood (Confiseur, 2019).

Furthermore, in consideration to Mazet's background, it is marked by the activities and actions of Peer and Marshal from France who invented the Prasline, a classic handcrafted French form of confection comprising culinary nuts, sugar, and cream customarily pronounced as "Praline." Later on, Clement Jaluzot transferred Montargis to Vend Prasline. During the late 1890s, Leon Mazet, the founder of Mazet Chocolate company was involved in traveling around England and France and occurrence that realized the birth of the company in 1903 after a decision with his wife Jeanne Vieillard, daughter to the Clermont-Ferrand chocolate manufacturer, to live in Montargis. As a result, they managed to purchase the Prasline recipe which also resulted in the birth of Mazet Chocolate company.

Correspondingly, in consideration of Mazet's target market, the company is eyeing at various consumers. For instance, the company is majorly targeting the young populations in French evident through the packaging of the chocolates. Also, the older people are a market target especially with most of the compositions in the chocolate bars as well as the historical view of the praline recipe.

Advertisement, Packaging, and Special Holiday Chocolate

The ad for the company product is done online and other social gatherings. Through the company website, many customers get their orders placed and delivery to the customers. Many customers in the country have opted for the online services that have aided the customer satisfaction where they put their orders for the demands. Additionally, the company uses social events and gatherings in the country to make some unique chocolate brandings for the customers. The company often makes some brandings that suit the occasion; the company supports some social events through funding and provision of other services. The company supports local football teams through the provision of uniforms and balls. It is a form of giving back to society for the social sustainability that enhances the fame of the company.

Similarly, in consideration to Mazet's packaging, the product is dried, sorted and then packed, the company Praslines is delivered to the customers in their pretty ornamented tins and elevated of gold and other primary blue, or in their cases that are printed with the House's coat of arms. These containers are well sealed to shown originality and the packing quality. The packages are found in many quantities that allow for the demand and ability of the customers. All these specialisms are planned in separate or varied packaging or more comfortable presentations, and on some occasions, small gifts. They reveal the strong uniqueness of the House emphasizing the appellation of the "Confectioner de Luxe" enthusiastic by Leon Mazet present beyond a hundred years.

Chocolate mixt: plus, the sets of the company chocolates denote to the know-how of the confectioners with the great variety around the "pralines" that rub shoulders with the "Ganaches," nougats, caramels, and the orangettes and gold cherries. The range of the confectioners, tradition, and the chocolate bars offers a complete excellent modified to all customers' tastes (Confiseur, 2019).

Mazet's Philosophy

Nonetheless, in the description of Mazet's philosophy or policy, it can be termed as organic, and sustainability focused. Within the sustainability-focused strategy, it ensures the realization of the present demands without compromising the ability of the future generation to meet their preferences and needs. Thus, Mazet has delivered a proper adherence to this policy by considering the three major pillars of sustainability; economic, social, and environmental. Also, Mazet's philosophy is organic considering that the company takes pride in its heritage particularly with chocolate recipes.

In other occurrences, the Rainforest Alliance and The World Cocoa Foundation are organizations seeking to ensure and conserve biodiversity and maintain sustainable livelihood through the transformation of business practices, consumer behavior as well as the use of land. However, Mazet chocolate company is a member of the World Cocoa Foundation (WCF) considering that the WCF represents approximately 80% of the global market. Correspondingly, in the description of the kind of chocolate Mazet makes and the process, Mazet considers bean-to-bar, artisan chocolate, and small and large sizes. The manufacturing of the Praslines is done by the combination of many other crop materials that are exposed to heat. Crunching a Praslines presents the power of the tastes which direct the senses. An exploit that some thrust until roasting Praslines before savoring them! This chocolate of straightforwardness is the consequence of a talented effort done every day by the company confectioners who recap the signal learned in respect from the ancestral traditions. It gives 03514090Figure SEQ Figure \* ARABIC 1:Maison de la Prasline Mazet, Paris

Introduction

In conclusion, the company in collaboration with other stakeholders likes the cocoa plants that have enhanced the supply the raw materials to the company. Its sources of Cacao can be traced back to Ghana, Africa and is a member of the rainforest alliance working in partnership with the company. Within the region, sizeable Cacao is produced for the ease of the manufacturing process and later traded in the international markets.

References

Confiseur, M. (2019). Discover mazet. Retrieved from https://www.mazetconfiseur.com/english/discover-mazet.html