Military Veterans' Co-Working Space: A Better Alternative? - Essay Sample

Introduction

A co-working space for military veterans is generally a place where the military veterans can rest as they discuss various issues that concerns them such as business and future plans among others. The importance of such a space is that it separates them from the outside world thus creating a sober environment to discuss business and other issues that affect them.

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What is the most competitive alternative out there?

Currently, most vetrepreneurs meet at coffee shops any time they have an issue to discuss. In most cities such as Johnson City, it is the habit of people to meet in coffee shops to discuss business ideas (Di Marino & Lapintie, 2017). The coffee shops, however, pose some challenges due to the distraction of other customers as well as limited space. Such kind of disruptions does not provide a conducive environment to conduct business.

How do current beneficiaries currently cope in the absence of your envisioned product or service?

Without a co-working space, many vetrepreneurs meet at the homes, libraries and coffee shops. These alternatives pose great difficulties to the vetrepreneurs. For instance, a person may want to meet a client during the odd hours and this may not be possible if they are meeting at home. Besides, if meeting at a coffee shop, there are times that the coffee shops are filled with customers thus making it difficult for a vetrepreneur to meet a client. Such kinds of challenges are detrimental to business. Proper planning and conduction of business require a serene environment that has less or no disturbance at all. As such, in the absence of a co-working space for the veterans, it becomes difficult to conduct business in any proper manner.

What is meaningfully superior, different, or attractive?

To solve the problem of disturbances and making it possible to meet at any time of the day or night, the proposal to have a co-working space solves these problems. The co-working space is attractive in the sense that several vetrepreneurs are able to meet and share ideas which can boost business (Avdikos & Kalogeresis, 2017). They will also help each other to network. When vetrepreneurs are together, they are able to provide solutions to some of the challenges affecting business and upcoming vetrepreneurs can learn a lot from the established and successful vetrepreneurs.

How will you outperform the most competitive alternative in the key segments you have targeted?

When people meet at coffee shops, they have to buy something from the shop as they hold their discussion. In cases where the meeting takes a long time, the bill may have accumulated a lot. Besides, if they are to meet on a daily basis, they may end up spending a lot in paying the bills, money which could have been used to finance the business. Additionally, meeting in a coffee shop does not offer privacy since there are many people in the shop. However, having a co-working space will eliminate most of these challenges. First, the issue of paying bills will be forgotten and such money can be used to improve the business. The co-working space will also provide privacy which is an essential aspect of any business.

How can you overcome the disadvantages you have in comparison with the most competitive alternatives for your target segments?

One of the disadvantages of having a co-working space is that one has to get people to partner with who are of the same idea. Besides, it might be difficult to get a place to rent in Johnson City, Tennessee because there are many businesses which are conducted especially at the centre of the town. Despite this, these disadvantages can be solved. The challenge of getting people to partner with can be solved through networking. Networking is a strong tool that can bring like-minded people together. The challenge of getting a space to rent can be solved if one does proper research and survey of the place. It is also possible to liaise with the landlords and inquire from them about any tenant who is about to vacate and book the premise in advance.

References

Avdikos, V., & Kalogeresis, A. (2017). Socio-economic profile and working conditions of freelancers in co-working spaces and work collectives: evidence from the design sector in Greece. Area, 49(1), 35-42. https://doi.org/10.1111/area.12279

Di Marino, M., & Lapintie, K. (2017). Emerging Workplaces in Post-Functionalist Cities. Journal of Urban Technology, 24(3), 5-25. https://doi.org/10.1080/10630732.2017.1297520