Samsung: Error and OD Intervention - Essay Sample

Introduction

The advancement in technology is rampant. Each firm strives to outclass its market competitors by developing the best technologies for their clients. Inadequately skilled technocrats and inexperienced personnel have seen other companies failing to inculcate virgin ideas, hence, copying other organizations original ideas (McLean, Rothwell & Sullivan, 1995). The copying of technology ideas has become absurdly predictable. Samsung and Apple companies are two prime examples of the firms that are continually battling court cases over the reproduction of tech ideas (McLean et al., 1995).

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Error and Lack of Innovation

The global tech titans, Samsung, and Apple, have been engaged in legal battles over ownership of innovation. Apple presented several pieces of evidence accusing Samsung of copying its tech features of iPhone 5 and merely modifying to create unnecessary competition. Apple claimed that Samsung copied the layout of their calendar, the size of the bottom menu when browsing, and the ability to trim a large-sized video before sending via email among other complains (McLean et al., 1995).

Apple argued that if Samsung is spared, then there will be a shortage of innovation. Other tech companies will stop innovating their unique products and end up copying the already established technology (McLean et al., 1995). The copying of tech ideas will hurt consumers as failure to innovate will led to low technology ideas and advancement.

Lack of Proper Legal Protection in Technology in the World

Samsung responded profusely on the court verdict in which Apple won the case on copying of technology ideas. The Seoul-based technology giant claims that the court verdict was not supposed to be viewed as a win for Apple Company but as a loss. Samsung argued that the patent rights were easily manipulated to give Apple Company a monopoly in the technology industry (McLean et al., 1995). The intellectual property rights which govern the transfer of technology are rarely adhered to when innovating technology. Stringent laws need to be established to curb unethical practices in the technology world, such as copying - but the innovation of ideas should be improved (McLean et al., 1995).

Most Applicable Organizational Development (OD) Interventions

The Organizational Development Interventions are principles that lead the processes and activities of the firm towards improvement in performance. It is focused on aligning the organizational systems with respective personnel to improve performance of the organization (McLean et al., 1995). The most suitable OD intervention for a technology firm is the intergroup OD intervention. The intergroup OD facilitates full empowerment participation of the parties involved in the achievement of the set goal. It ensures efficient workflow and improves relationships within the organization that was marred by conflicts (McLean et al., 1995).

The other suitable OD intervention is the Total Organization Approach. Implementing the Total Organizational Approach improves the efficiency of the organization by strategically planning long-term goals and enhances quality and productivity across the organization (McLean et al., 1995). It incorporates the customer service unit, structural change, culture transformation within the organization, and survey feedback. The survey feedback under this OD intervention is used in the collection of information from the members of the firm, reporting the results collected, and evaluation hence using them as a starting point for planning and improvement of the organization's development plans (McLean et al., 1995).

Conclusion

Every organization is exploring the best technology ideas to stay at the top of the industry. The pressure of maintaining the market pushes some to copy tech ideas from other firms. Samsung and Apple Company have been battling cases of copying technology idea in which Samsung was accused of cloning Apple ideas. Technology companies have embarked on improving their efficiency and performance by OD interventions such as intergroup and Total Organization Approach to help unify the performance within the organizations.

Reference

McLean, G. N., Rothwell, W. J., & Sullivan, R. (Eds.). (1995). Practicing organization development: a guide for consultants. Jossey-Bass/Pfeiffer. Retrieved from

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