Comcast: World's 2nd-Largest Cable & Broadcasting TV Company in US - Essay Sample

Introduction

Comcast cooperation which was registered formerly as Comcast Holdings is a telecommunication union in America having its headquarters located in Philadelphia, Pennsylvania. Comcast happens to be the world's second-largest cable and broadcasting television in terms of annual revenue and the largest paying television organization in the world. Comcast has also been successful in being the most significant home internet service providers as well as largest cable television company in the United States of America (Bourgeois III, Goodman, Wynne Jr, Bourgeois III, Hammaker, & Doe, 2017).

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Comcast has also been recognized to be one of the largest and most successful companies that are owned by a family. The company was founded by Ralph J. Roberts in 1963 when it used to be a small cable network in Tupelo, Mississippi and now he has transformed it into a multi-billion dollars telecommunication conglomerate. Regardless of the various achievements that Comcast has accomplished, Robert's family are still active within the running of the business. Since 2011, Ralph J. Roberts has been serving as Comcast chairman emeritus while his son Brian is currently the CEO of Comcast.

It is natural for a given family business to employ one or more family members, particularly within the management position in ensuring that the industry is surviving and also succeeding ("Family businesses are different." Focusing on Business Families," 2009). Family members who can work effectively within the business provide the business with a welcoming, and a friendly feel hence motivating employees who are not part of the immediate family to be focused with their work so that those family employees can accept them (Keefe, 2010). The Roberts family have ensured that their family is still playing an integral part within the company having the father being the Chairman and the son as the chief executive officer, giving the business a friendly and welcoming look. Also, having a family member as part of the management enhances consumer relations through family contact since the entire team of the administration needs to be reminded the original purpose of the company that met customers' satisfaction.

Besides, having a family member being part of the management ensures that the company survives and surpasses or the challenges they are faced with since there tend to exist emotional attachment with the business. When Comcast is making vital decisions that will affect the future of the company in various ways Brian, the CEO and Ralph, the Chairman emeritus are always there to foresee and to make sure that the decisions that are met do not negatively affect the family business.

References

Bourgeois III, L. J., Goodman, N., Wynne Jr, J. O., Bourgeois III, L. J., Hammaker, P. M., & Doe, L. (2017). Comcast Corporation's Merger with AT&T Broadband. Darden Business Publishing Cases, 1-24.

"Family businesses are different."Focusing on Business Families," BDO, November 2009, accessed October 8, 2011. http://static.staging.bdo.defacto-cms.com/assets/documents/2010/04/Focusing_on _business_families.pdf

Keefe, p. (2010). "Hiring Family Members for the Family Business" [pdf]. Retrieved from http://philip-keeffe.suite101.com/hiring-family-members-for-the -family-business-a220028