7.2% Online Fundraising: Optimize Donations With AI-Powered Social Media - Essay Sample

Introduction

According to Blackbaud, in 2016, online fundraising gave 7.2% of total non-profit fundraising. Nowadays, social media is a trail to finding new sponsors and a platform to stay affianced with the current ones. There should be an excellent plan to optimize donations on social media. Platforms such as chatty people when integrated with Artificial Intelligence they make social media easy. Chabot help personalize experiences and automate everyday tasks (Niaz, 2019). High-quality search engine optimization should be crucial; it attracts more visitors.

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When choosing a platform, it good to know if the donors support it. After identifying an excellent social media platform to use it advisable to stick to the one that as the enormous potential of growing users. Unless you are sure, your donors are going to use the platform else do not invest in it. Choose a social media network that is growing significantly and be aware of the people that you are targeting. Have a goal for each platform and set a target. Ask yourself questions like, what are the donation goals, how will people donate, why should they donate, how will the message reach to them, how much posting is needed, how will I maintain the relationships, how will be channel managed, how will progress be tracked.

Tell a story about the organization to let the public know how the organization makes an impact and what is organizations mission. Use those people who have benefitted from the program to share their experiences by doing so sponsors will feel motivated. Stories can be told by using pictures or even videos of those people who have benefited or are benefiting from conveying the information. Numbers of those who have helped and those that are targeted should be part of the story too (Burtch, 2015).

Going live will show the public what you are doing in real time; this will help to share memorable moments. These will not only inspire the audience but will motivate the sponsors and show them that it not all about making money. Some social media platforms like Facebook, Instagram can be used for live streaming (Young, 2017).

Build a good relationship and trust with the followers, always engage with them, and don't miss a chance to respond to them. Turn your followers into supporters, influencers, and let them grow to be your biggest promoters. Be creative and break the noise come up with content that will attract more people and will make them not to stop scrolling from your platform. Have an interactive platform with the audience. To interact with the audience, you can ask them the question, crease their opinions; you can ask them to communicate directly with your posts they can like or share, at times you can like and share their post not all time requesting and expecting them to do so.

Running of campaigns in social media is indispensable the drives should be unique and have memorable relevant hashtags. Run a movement with an engaging story that will help to stand out from the crowd. Create the title of the campaign and hashtag to use in all the social media platform. The duration that is for how long will the campaign run. Write a content strategy, agenda and design a unique landing page for the movement. Choose amongst the team members who will be liable for each facet of the campaign. Use social media controlling tools, such as hoot suite or hub spot.

References

Young, J. A. (2017). Facebook, Twitter, and blogs: The adoption and utilization of social media in nonprofit human service organizations. Human Service Organizations: Management, Leadership & Governance, 41(1), 44-57.

Hong, Y., Hu, Y., & Burtch, G. (2015). How does social media affect contribution to public versus private goods in crowdfunding campaigns?

Maqbool, N., Razzaq, S., Hameed, W. U., Nawaz, M. A., & Niaz, S. A. (2019). Advance Fundraising Techniques: An Evidence from Non-Profit Organizations. Pakistan Journal of Humanities and Social Sciences, 7(1), 147-157.