Advertisement Reaction Paper: Love at First Taste and Nike the Switch - Essay Sample

Date:  2021-06-08 23:40:24
2 pages  (502 words)
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University of California, Santa Barbara
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Research paper
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This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.

An advertisement is an audio or visual means of marketing communication that employs sponsored or non-personal message to encourage the sale of a product,service or idea. Such sponsors of advertisements are mainly businesses with the primary aim of promoting their goods and services. The YouTube provides a wider platform for doing this.Love at first taste (https://www.youtube.com/watch?v=xwx7NnPQ44U) is an advert that tries to prove that flavor is at the heart of everything. Here,the brand is keen and passionate about influencing the future generation of Millennial foodies, supper clubs, and superstar chefs by creating an entirely new shareable content that is anchored in people's personal tastes of flavor and food.

It is possible that individuals with the same taste in food flavor can fall in love. This advert targets the food-obsessives generation that views social media as a place to share recipes and foodie discoveries. The advert shifts the focus of the brand by delivering an integrated digital campaign that speaks directly to the millennial world of social sharing and personal experiences thus the urge to try new tastes. The advert is thus suitable for the targeted audience, and its appropriateness validated since the passion of adventuring into different flavors is enhanced and even shared.

Nike The switch(https://www.youtube.com/watch?v=scWpXEYZEGk) is yet another impressive advert. This commercial features a football legend Cristiano Ronaldo and a young ball boy called Lee. The advert launched just before the Euro 2016, starts with Ronaldo Playing in a tensed match against England at Wembley Stadium. Portugal takes the lead after a successful execution of his pinpoint crosses. However, as he plays the ball, his momentum takes him over to the advertisement boarding, crashing into a teenage ball boy, Lee. After the collision, the two are left dazed, and on waking up the following morning, they realize a change in their routine lives.

The young boy Lee acquired the Cristiano Ronaldo way of life. Driving flashy cars, training with the Portugal squad surprising his pals by his new football skills, ability to speak In Portuguese and resides in a multi-million dollar residential. On the other hand, Cristiano Ronaldo has to begin from a scratch has he had switched bodies and possibly switched even fates on the earlier collision.

This advert targets the young and vibrant generation, which dares to dreams of becoming like the individuals who they admire. It also broadens the vision of the targeted audience as it shifts the viewpoint angle, the present life of the person who one admires and takes us back to the starting point. For instance, in the advert Cristiano Ronaldo, a famous and wealthy footballer is seen leading an unfortunate life after switching bodies with the young boy, this shows that one has to begin from a simple point to hit the desired point. The advert is thus relevant to the targeted audience as it teaches the value of patience, humility and the power of dreams.

 

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