Article Analysis Essay on Prevalence of Computer Technology

Introduction

This paper aims to review the article done by Stanton and Rogelberg (2001). The prevalence of computer technology in recent years has created the opportunity for natural research methods. The advancement in this technology has taken shape in two major ways namely the internet and intranet. The previous refers to the connection of many different personal and public computers providing a consortium for retrieving information while the later is privately run by an organization and is only accessible to people from the firm (Laudon and Laudon, 2016).

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Computer technology has significant benefits in research. Research through the two forms may take any sort of writing and also carries excellent opportunities for a researcher. It provides a wide array of candidates for a survey, offers an extensive collection of relevant information about research, helps managers in identifying problems that employees are going through, and provides a useful platform for giving feedback and complaints.

However, challenges arise that include construction of materials and posting of relevant information. This calls for expertise and resources for the buildup for a system that is reliable for storing and retrieving information when needed. Secondly, the problem of who has access to the research material, the authentication of the respondent, and the chance of multiple responses arise. The nature of survey questions passed through the internet is trickier as it is easy to duplicate the research and receive unsolicited responses from candidates not relevant to the study. More so, it is harder to authenticate the respondent, and so the possibility of receiving different answers from a single person is imminent (Stanton and Rogelberg, 2001).

Lastly, the challenge of drawing enough candidates to respond to a questionnaire comes with ethical concerns. Researchers try to receive as much information as possible to reduce response bias. However, pressuring individual through their emails to respond to research questions is morally wrong. In the first place, most people receive emails with no prior notification (Gosling and Mason, 2015).

Works Cited

Gosling, Samuel D., and Winter Mason. "Internet research in psychology." Annual review of psychology 66 (2015).

Laudon, Kenneth C., and Jane P. Laudon. Management information system. Pearson Education India, 2016.

Stanton, Jeffrey M., and Steven G. Rogelberg. "Using internet/intranet web pages to collect organizational research data." Organizational Research Methods 4.3 (2001).