Best Job in the World Campaign - Essay Sample

Introduction

Media affects every aspect of contemporary life. It enhances the social and cultural interaction through the fundamental context of communication. Subsequently, informing the public about the risks and benefits of innovations and technology is crucial in providing reliable systems that govern people's social life. One of the significant roles that media has played is its use in campaigning and advertisement. The model is applied in the field of marketing. Tourism is one area that requires regular marketing and adoption of the right communication link in providing information about different destination sites.

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Question 1

PESO model is one of the useful tools in planning for marketing and public relations. The paid media representation requires money for the distribution or marketing of a particular product (Robinson, 2016). Earned advertising provides an opportunity for the media to trade at valuable content through an established authority or the audience. Shared marketing environment requires the market to amplify different ways of presenting information to the audience. Besides, there is an owned media environment where people seek a particular individual for content then distribute it to the audience (Robinson, 2016).

BJITW aimed at creating global awareness of the new tourism destinations in Queensland (Tourism Queensland, par, 1). As a result, PESO is one of the models that would facilitate reliable and marketing. The key benefits associated with the media vary based on the marketing category. For instance, social media is essential since it reaches a large group of audience across the world. Other significant advantages of social media are the ability to reach a large group of people. Furthermore, it is reliable, and most of the audience is familiar with this platform. The earned media has significant benefits on the users and provides reliable means of reaching a good number of audiences. Shared media has much to do with business and collaboration with communities and charity organizations. The owned part of media majorly focused on the content which is created from the experts and based on customer societies and those related to the brand. The owned media is also incentive-oriented which often relies on the sponsored content. However, the paid media include sites such as social media such as those of Facebook and Twitter. The earned include the media bloggers investors and other influencers

Best job in the world (BJITW) is a crucial marketing tool. Based on the paid media, the BJITW can adopt various models linked to social media and twitter to market, different brands. It facilitated reliable marketing when it utilized the earned media such as those of bloggers. It can partner with other corporation in providing reliable services to the tourism sector (Robinson, 2016)

Question 2

The development of the campaign requires different strategies and testing tools to present the right context to the audience. One of the significant factors to consider is the ability of the marketing tool to reach the targeted audience. The primary focus, therefore, is to deliver quality content. Quality ensures that the viewer perceives and understands information as required without chances of misinterpretation. Simplicity and clarity are essential when conducting the campaign (Kiralova, 2014).

Post-campaign research measure varies based on the method adopted during the marketing campaign. Identifying the reliable sources of feedback communication would be crucial in ensuring that the audience or the targeted population access means of communicating back to the marketers. The reason why this should be done is to facilitate effective communication and ensure that the audience accesses the right information. Therefore, marketers can identify problems linked to communication or misinterpretation of data.

References

Kiralova, A. (2014). Social Media as a Tool of Tourism Destinations Marketing Campaign. IDIMT-2014 Networking Societies-Cooperation and Conflict. 22nd Interdisciplinary Information Management Talks, 163-173.

Tourism Queensland- The Best Job in the World- https://www.effies.com.au/attachments/fa36657f-ce57-46fa-bdb6-427259866041.pdf

Robinson, S. (2016) What is the PESO Model for Marketing, November, 2 https://iterativemarketing.net/peso-model-marketing/