Market Research for the Laptop - Paper Example

Secondary ResearchSecondary market research for the laptop stand would follow various processes, and it would majorly deal with the market research that is already organized. In this case, the secondary market research uses outside information that is assembled by government agencies, trade associations and the industry, the labour unions, various sources of media, chambers of commerce among others. The main aim of the secondary market research is to understand the viability of the new product in the market and check on the available demand for the new product.

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Internet UsersStatistics prove that the United Kingdom leads in the percentage of internet users globally with 92 percent of the population using the internet, it is followed by France with 84.7 percent and the United States of America with 74.6 percent. Internet use in the United Kingdom is tied to various socio-demographic characteristics of the population among them being disability, sex, and geographical location. In this case, there is a need to breakdown internet users into adults that have used the internet in the past three months, otherwise called recent users, and adults that have used the internet more than three months, otherwise called lapsed users. Research proves that 87.9 percent of adults in the United Kingdom, approximately 45.9 million people, had recently, in the last three months, used the internet as compared to the 86.2 percent in the year 2015. Moreover, 10.2 percent, or 5.3 million people, had never used the internet as compared to the 11.4 percent in 2015. Additionally, 99.2 percent of all the adults aged between 16 and 24 years are recent internet users as compared to 38.7 percent of adults aged 75 years and older, this is in addition to the 89.4 percent, or 22.8 million, of the men and 86.4 percent, or 23.1 million, of the women who are recent internet uses. The figures are an increase from 87.9 percent and 84.6 percent respectively. Women aged 75 years and over recorded the largest rise in internet use where there is a recorded rise of 169 percent from the year 2011, however, less than one-third, or 32.6 percent were recent internet users. Furthermore, 25 percent of disabled adults had never used the internet in the year 2016 and this is a decrease from 27.4 percent in the year 2015. Finally, the inactive adults that had never used the internet or those who used the internet more than three months ago has recorded a decrease by 13.3 percentage points since the year 2011.

Market TrendThe demand for laptops and computers has been on the increase in the United Kingdom and laptops and tablets recorded the strongest retail value growth in the year 2015 with 1 percent and 2 percent respectively. Although all the categories recorded a decline in the sales, the convertible laptops and tablets showed an increase in the retail value sales; this proved that the customers are switching to convertible options as they offer more freedom to the users, are lighter and take up less space as compared to the fixed types. Additionally, customers are more interested in the quality of laptops and computers and not the cheaper options which might not satisfy the needs of the clients. Apple has the market share with retail volume share of 17 percent and the 2.4 million sold items. Although it still remains the leading brand, it has recently recorded the steepest decline in the sales following the increasing popularity of Lenovo in the market. Increase in laptop and computer sales is due to the need for mobility and convenience for the consumer electronics.

Erythema (TSS)Erythema is the redness of the skin or the mucous membrane caused by hyperemia, or increased flow of blood in the superficial capillaries. It takes place when there is a skin injury, infection of inflammation. In grave conditions, erythema might lead to cancers although there are other consequences of the disease such as deteriorating health of diabetic patients and increase in the collagen vascular diseases. Moreover, it exposes the patients to radiation induced skin injury thereby leading to the increase in the negative effects of the disease and causing deterioration of health. The use of laptop stand leads to reduction of the cases of erythema which leads to the improvement of quality of life of the population.

Erythema Recovery & TreatmentIn this research will be done on the recovery and cure from erythema and how it is treated.

Erythema PreventionMethods will be explained on how to prevent Erythema.

Laptop ErgonomicsDifferent positions and postures of users while using laptops will be described here and explained with images. Details of different postures will also be written on how they are harmful for health and what are the right ways of using laptops.

PersonaRecords or registered cases will be searched upon on people have suffered injuries while using laptops.

Competitor Product AnalysisA survey of market will be included in this where we will find the products their specifications and dimensions along with features related to our research and images will be added to explain further.

ForumReviews or feedback will be searched for the existing laptop stands in the market.

MaterialsThe breakup of materials and the manufacturing process will be searched on the existing laptop stands and the properties of materials which they are made from will be analysed.

Functionality Analysis.

Manufacturing ProcessMaterials and Manufacturing AnalysisAnthropometric DataTo add uk population anthropometric data or either over all general data population anthropometric data

Analysis of Secondary ResearchTo analyse secondary research conclusion.