Canadian Tire Corporation Evaluation Essay

Introduction

The Canadian tire corporation limited is a giant retail company involved in the selling of a vast range of automotive, sports as well as the leisure products which may include bicycles and other kinds of home products. Tracing back to the history of the company, it is known to have started back in 1922 by two brothers who were known by the names Alfred Jackson and John W. The two brothers had invested only CAD 1800 in a small automobile service garage and at the same time auto parts depot in the city of Toronto (Canadian Tire Corporation, 2018). The company has not only gained fame in Canada but also different parts in the entire cosmos.

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The company is running under an effective management panel where certain significant strategies have been adopted to ensure the flawless execution of normal day-to-day processes within the company. The evaluation encapsulates the systematic determination of the company's merits, its value and at the same time significance under criteria governed by the specific standards. Evaluation crucial in a company since it facilitates the following, it allows the business to measure and gauge its performance, it also helps in taking corrective actions. Any deviations that might lead to downfalls are pinpointed and addressed immediately since the business environment is continuously changing over time. An ideal evaluation can be done using porters model. Porter's model is a tool for explaining the reason why different businesses can sustain different profitability in the market. It is not only used in analyzing the structure of the company but also the strategies that are adhered to by the company. It is common that every model is associated with some cons and pros depending on their applications. The model is of benefit to the company since it assists in combating the pressure of five forces thus the creation of competitive advantage. It also helps in the indication of trends in profitability. It vividly highlights what the company is gaining at a given period. The attractiveness of various sectors can be compared as a result of the use of the porters' model. Nonetheless, it is accompanied by the following limitations: The model always makes an assumption that all the business relationships are competitive. It may not also be in a position to capture the core driver of the company since the five forces may not essentially apply only. Based on the components of porters' model, the competition is a norm subjected to every business whether it is small, medium or even a large one. The Canadian tire corporation is facing stiff competition from the identical rivals dealing with the sale of the same products.

The leadership dictates the performance of a given company. Bad leadership structure in a company leads to poor results while better leadership automatically results in the realization of goals that have been set in place. In a given business entity, a good leader should possess the following qualities: clarity; good leaders are usually known for being elaborate and clear all the time. It has been confirmed that good clarity proportionally results in good results. They are also naturally decisive; once they have made their minds, they immediately implement whatever they have decided to do whether a mere of the even major issue. Good leaders are also courageous; they are not afraid on any odds. Boldness can naturally be attained or even developed.

Moreover, s good leader has passion in whatever he/she undertakes. The passion developed while undertaking a particular process in real life situation automatically will lead to a projection of impressive results and for instance the profitability in any given business. Above all, leaders should be humble. They admit wherever they have gone astray on whatever they are required to follow and accomplish. The Canadian tire corporation has a strategic leadership structure that has made it not only achieve fame in different parts of the earth but also better results. As it is normal in other businesses, the company has a hierarchical leadership structure that facilitates the execution of day-to-day activities.

A strategy is normally termed as a plan or method chosen by a given business corporation with a view of bringing out the realistic achievement of goals. The Canadian tire corporation has adopted a strategy typified by the following qualities: It is measurable, it is because goals that have been set can be measured hence achievement is automatically efficient and effective. The strategy being used by the company is also clear. The workers belonging to the company are in a position to understand what it is all about hence they get aligned themselves in the achievement of a specific goal. It is also embodied by vivid and continuous communication thereby guiding the actions undertaken as well as the decisions being made (Stoffman et al.2012). The success that has been seen in most cases emanating from the Canadian tire corporation is because it is tied with the business plan. The strategy is constant with negligible changes though it is true that the strategies evolve as a business also evolves. There is the use of information systems in the company. It ranges from the transactional systems. Under the manufacturing unit, there is the inclusion of order entry, shipping as well as the receipt of goods. There is also the use of office automation systems. The management information systems define the overall execution of activities.

Customer focused marketing is the way of determination of the customer wants as well as the needs with a view of driving the working force behind the products or services belonging to the relevant company. The management sectors in a company have to determine core factors regarding its customers so that it can steer its approach to marketing. The company determines the demographics of its customers to facilitate their accessibility. It is also a task for the company to determine who are its primary customers, their age groups, where they normally shop, the communication channel alongside with the way they normally receive the information. The managers, therefore, identify their target market before creating strategies to allow them to reach the customers. The development of the customer focus as seen in the Canadian tire corporation follows a designed and systematized manner which entails the following: The researching of the customer. The company researches the customer through several ways; some includes the use of the google alerts, talk walker or even the mention alerts. What Google alerts primarily the updates of the email concerning relevant google results which includes the web as well as news. It is crucial in that it provides full information to the customer concerning the trending the products or even services offered among other commodities. The talkwalker alerts are majorly the service provided by the talkwalker company that is geared at monitoring in the market. It enables the users to monitor their presence while online and at the same time follow their topics of interest. The topics of interest may include the latest products offered by Canadian tire Inc. The company then interviews the current customers. Customers are taken to be the perfect resources of the company because they purchase the product and even services. It does facilitate not only the decision-making process but also a chance for the performance of the case study. The competitors of the Canadian tire Inc. are crucial in the case of researching the customers since they can be used in the analysis of the research as well as the case studies that they have published. Lastly, leveraging professional networks such as the LinkedIn is essential. They offer the opportunity for listening as well as the engagement. They also facilitate the enhancement of data present concerning people as well as eying their connection with other individuals just within their organization (Stufflebeam et al.2017).

The company tries all the best it can in building a relationship with its customers. After it completes researching on the customer, it establishes a profile of an ideal customer. The actual profile should encapsulate basic information relating to the age ranges, the marriage status as well as the economic background also not neglecting other useful demographic aspects. The company also researches on the products and services they value the most. Canadian tire Inc. trains its employees to offer ideal customer focus on the customers. The primary aspect of developing customer focus for the company is to ensure that staffers fully understand their assigned roles while approaching the business with a customer focus. The approach entails the elements of customer service; above all, it is important to keep attention to the customer, awaiting their needs alongside with valuing their input. The company is known for encouraging its employees to ensure building rapport with its customers. It involves asking them questions, engaging them in conversions and noting how they rate the company informs of likes and dislikes (In Patton et al.2016). Naturally, customers would like to feel they are valued by the company. Therefore, building rapport centers the customers. The customers are being treated fairly and equally by the company regardless of their economic status, age or other aspects. The company is transparent on the goals as a business at large. The customers aren't pleased if they are dispersed and turned down in any case. The company first considers what the customer's values before aligning its values with that of the customer. The customer is then clearly shown that whatever they value is corresponding to whatever they value. The company let the customer invest emotionally in it thus long-term customer relation is attained.

The company also maintains a significant space with the customer. In one way or the other, the creation of a beautiful space may seem not to help in the establishment of the relationship. The company creates a beautiful distance for the customers to step into, whether online or in person portrays how it values its customer and the feel for them having a good experience. A portion of creating a beautiful space is the creation of navigable spaces. It involves making professional websites that can easily be found by the customers. The spaces should possess the ability to guide the customers to get guided through the product's experience. The company also makes a copy of the business. It is made in such a way that it adopts a customer-focused outlook and tone. The information provided by the company is usually availed in the websites and are professional. It helps in building strong bondage of the relationship between the company and its customers. The company also puts the needs of the customers in the forefront. It does so through the provision of the experience enhancers. Happiness emanates from the customers relating to a given type of the product as a result of the provision of the opportunities to enhance the experience. For instance, the Canadian tire Inc. dealing in the retail of automotive provides information on related automotive to what the prospective customer is considering. Anything providing the experience for the potential customer shows them they are at the forefront. The company also ensures that customer services are readily accessible. It is achieved that the customers get help immediately to avoid them jumping through the hoops simply to get assistance thus makes them happy throughout. The services are usually offered in a humble, straightforward and polite ways. Simply, the customer should be in a position to readily access the customer services effectively and in a flawless manner. It can be provided either in person, websites and emails or through supp...