You Deserve A Break Today - Advertisement Essay Sample

Introduction

This is a slogan adopted by the McDonalds company, and its primary focus is on cleanliness. It is a marketing strategy that puts the company in a place of almost never receiving any acute shortage of customers as this convinces them that the company is a great one with utmost cleanliness. It is a song fully described by workers on duty and their cleaning methods. The outlook is beautiful, and this made them book a space in the top 100 advertisements. The McDonalds is a large company located in various places worldwide thus serves a wide range of customers. Its rating is considered high.

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The entire song has short lines and has four stanzas. It has quite an impressive rhyme scheme since each line ends in a rhyming word with the next line. The fact that there is the use of several exclamatory marks is a sign of shock and disbelieving making the song itself very dramatic. The main reason for the song is marketing the business and creating a friendly environment for customers, and also it has the aspect of entertainment in the moves of the advertisers.

The piece has its main target on the customers both males and females. In the process of cleaning, it happens that McDonald's does not need that because it is already clean (Durgee, Jeffrey 1986). In the song, they ask what it means when you got your bucket and the mop to scrub but realize that everything else is so clear meaning that you should leave what you are doing and move to have something at the stores considering that the place takes care of the hygiene of the customers.

The ad makes a direct connection with the audience. The song uses you to address the people. When "you" is used to refer to someone, it is a generic word, but it makes the audience have a feeling that that particular person is talking to them only and not any other person. In this case, it makes them feel special so in any case, what would not attract this person to visit the place? They will go there with the hopes of being treated like kings of which this is a good way of keeping customers.

The language used is enticing and convincing for anyone to agree to have something to Take over there. The company says that you need a break on that very day so you should just run over to McDonald's nearest to you and get your break. The language used is simple and able to understand. You can almost cram the lyrics and sing with them as they make the moves. It is appropriate for the audience that they can tell that they are needed somewhere.

The song employs the rhetoric triangle. For one, there is a presentation logically, factly and the truth. Secondly, there is how the audience feels once this is presented like how their emotions are moved. When they suggest about getting a break, it is evident that one will prefer to have maybe a drink after a long day at work. They are made to believe that this will have them very relaxed. On the other part, we consider how credible the speaker is and if the information they are giving is valid. The ad is credible. One can trust the information presented. It is made from the kitchen area which looks spotlessly clean.

The ad uses specific, relevant and credible evidence to support its logic. We get to be shown how the floor shines and the burger machine too. Having a look at the advert video, we can see the drama with these workers and how the place is clean and their facial expression convince you that it is true. It is manipulative in the right way. There is zero appearance of any deception.

The ad is inclusive of sound logic. What the workers sing or instead recite is valid and in the box concerning what they are putting across. You can almost feel that this is a real and mature thing. There are no graphics made thus making it a simple advertisement even for kids (Farhana, Mosarrat, 2012). They will not need guidance to know that the advert with people having brooms and mops in special service clothes are the ones for a particular motel located on whichever outskirt or the city center. There are no fallacies I identified in the ad. Anyone who knows the work and services offered by the McDonalds will not hesitate to tell you that all they say is done. Utmost supervision is done by the managers making sure everything goes alright.

The slogan has been changed for quite a while and soon got dropped. It got modified to a more appealing question like have you had a break today? Meaning that you are supposed to make a stopover and have something to drink (Farhana, Mosarrat, 2012). This made it the century advert jingle. In recent days, the company uses,lovin' Hatin' which changed from "lovin beats hatin."

People have made negative comments about the new slogans which have not changed anything since the offer is all the same, and there is no interference with the personal culture (Adela, 2015). The claims that you deserve a break today seems the one people have a liking on but it is also apparent that with time things don't go as people want but in the forms desired by the managers and the owners. Arguing from a particular view, peoples social grounds and mere talks remain the same, but the company still has its services offered regardless of the critics.

Conclusion

In conclusion, the advertisement "you deserve a break today" has made tremendous efforts in marketing the company. Looking at the advert and the drama in the song inclusive of the workers performing it is a clear indication that you should have a break and get to the place (PILATOVA, Adela 2015). The fact that the song employs the rhetoric triangle which is inclusive of logos, ethos and pathos is good creativity and has a significant aspect of manipulation. You will hardly find any fallacy due to the logic in use during the presentation. On my view, it is every company's role to get an advertisement program to market their services and way of delivery just as McDonald's do. It will have such a significant impact on their services by keeping their customers needs as their priority and getting to attract as many as possible. An advertisement should be a perfect type employing logic soundly.

Works Cited

Durgee, Jeffrey F. "Self-esteem advertising." Journal of Advertising 15.4 (1986): 21-42.

Farhana, Mosarrat. "Brand elements lead to brand equity: Differentiate or die." Information management and business review 4.4 (2012): 223-233. https://www.linkedin.com/in/mosarrat-farhanahttps://dk.linkedin.com/in/mosarrat-farhana/deLehnardt, Karin. "55 Juicy Facts about Fast Food.

PILATOVA, Adela. The Language of Advertising: Analysis of Advertising Slogans in the Fast Food Industry. Diss. Masarykova univerzita, Pedagogicka fakulta, 2015.

Shankar, N., and C. Shalini. "ENTREPRENEURIAL SUCCESS OF Mc DONALD-A CRITICAL STRATEGIC ANALYTICAL APPROACH." Shanlax International Journal of Management: 2111 ijmrr.com/admin/upload_data/journal_. N. Shankar 5feb14mrr.pdf