China's Film Media in the Digital Age: A Research on Mass Communication Dynamics - Essay Sample

Introduction

China is one of the countries, which have leading film media industries after developing for many decades. The development of the film media in the various parts of the country is attributed to the positive perception that Chinese had while embracing western approaches to communication. Consequently, the media industry, especially, the context of film media has been significantly impacted through the incorporation of various forms of mass communication. Aranburu (2017) argued that creativity is one aspect of the Chinese film productions whereby different groups emerge with dynamics of styles, which has been of late a trend in the country. The film production industry has made significant steps in the country since scholars have always been struggling to make it achieve a given level. This was, in the early days of its introduction, accomplished through referring to the western film contents and translating it into the Cheese language (Yeh & Davis, 2008). However, the industry has dramatically improved, which make the country's media an aspect of reference to people from most country. It is also associated with the public image that the country has achieved. There is, therefore, the need for conducting a study on the development of film media in China.

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Research Questions

1. How has China's film media developed over recent years?
2. How has the digital age promoted the advancement of film media in the country?
3. What role does China's government play in the development of film production as an aspect of the mass media industry?
4. Why has the china's film media developed rapidly over the past few years?
5. What is the significance of China's film media to the country? How does it contribute to the country's revenue generation?

Research Objectives and Statement of Problems

1. To determine how china's film media has developed over recent years
2. To investigate how the digital age has promoted the advancement of film media in the country
3. To investigate the role does that China's government play in the development of film production as an aspect of the mass media industry
4. To study the conditions behind the rapid growth of China's film media over the past few years
5. To determine the significance of China's film media to the country; especially its contribution to the country's revenue generation

The researcher will focus on meeting the above objectives as a way of addressing the research questions. Ultimately, the study will have succeeded in solving the main research problem; Research on the dynamics of mass communication in China: a case study of film media development in the digital age.

Literature Review

China's Technology-Driven Film Industry

The advancement in technology has boosted China's film industry to greater heights. The use of 3D cameras, audio-visual, large screen and artificial intelligence, has improved the performance of China's film industry. Song (2018) argued that this has led to China ranking among the top best in the film production industry worldwide. Richeri, G. (2016) added that technology has improved the speed of delivery of film contents through high-speed internet driven devices as well as improving on the visual presentation of the images. The new technology has also expanded the reach of film industry beyond the borders hence making it possible for people in remote places to access the film services conveniently within a short period without the need to travel distances to the film halls.

The Effectiveness of China's Film Media Content beyond the National Borders

China's investment in the film industry in the past was not satisfactory as it found it challenging to compete favorably in the international market. However, recently China has ranked the second in the world's market, making more investors and film producer to be willing to invest in the film production industry (McGrath, 2013). This has enabled China to widen its market beyond the borders other than just serving its domestic market. China's film products are currently available worldwide, making it possible for people in different continents to consume its film products (Richeri, G. 2016). Happer & Philo (2013) felt that China's competitive level in the film has greatly marketed it and improved its image internationally hence attracting more investors, thereby boosting the film industry to higher levels. The increase in the number of investors in China has made a good prospect on the sector even into the feature.

The Film Media and the Role of the Government

China government has created a conducive environment that ensures that the film environment thrives better. According to Cunningham and Craig (2019), China has allowed foreign investors to venture into the film industry as this provides a way for revenue generation hence helping the government in carrying out other development projects. The film industry has acted as a source of income by employing several people in China, therefore, relieving the government of the task of creating jobs for its citizen.

China government subsidizes local film who are very skilled artist hence lowering the cost of film production and thereby promoting film production. De Ritis and Si (2016) argued that China has boosted the film industry by building modern theatre halls, therefore, attracting more people to film industry for entertainment. The government also allocates funds for the film industry in its budget to ensure that the sector thrives to the level of competing favorably in the world market.

Significance of Study

The accomplishment of the study will have a considerable contribution to knowledge. The findings on the research problem and the subsequent analysis will provide enlighten to society in several ways. For one, the audience will be informed regarding the role that digital aspects of technology contribute to the advancement of film media in China (Xiaochun, 2016). This can be considered in terms of the probable application in the mass media. Besides, Sparks et al. (2016) argued that the knowledge gained will be valuable in understanding the interplay between the government and the media industry based on how the government promotes the development and how the sector contributes the country's economic growth. This will be important in understating the general nature of China's film industry in the digital age.

Research Methodology

The research made use of mixed-method of data collection as this is very important in offsetting the limitation of quantitative and qualitative. De Ritis and Si (2016) argued that using a quantitative method will not provide the researcher with an opportunity to study and know one's attitude on a given subject. This can; however, be easily achieved by a qualitative method (Wisniewski & Rakus, 2014). Mixed-method, therefore, will provide a holistic approach to cover a topic comprehensively. The researcher will embrace the interview as the primary method for quantitative data collection as it will an opportunity to customize the question according to the respondent's ability (Decuypere, 2019). The interview will help the researcher to establish the level of accuracy in data collection by observing the respondents behavior. According to Cuervo-Cazurrathe et al. (2019), the main method for use in quantitative will be questionnaires as this will help collect an enormous amount of data within a short period hence time and energy saving. Other ways that will be used include experimental, focus group and surveys depending on the situation and where best they can fit.

References

Aranburu, A. (2017). The Film Industry in China: Past and Present. Journal Of Evolutionary Studies In Business-JESB, 2(1). DOI: 10.1344/jesb2017.1.j021

Carfora, M., Cutillo, L., & Orlando, A. (2017). A quantitative comparison of stochastic mortality models on Italian population data. Computational Statistics & Data Analysis, 112, 198-214. DOI: 10.1016/j.csda.2017.03.012

Cuervo-Cazurra, A., Mudambi, R., Pedersen, T., & Piscitello, L. (2017). Research Methodology in Global Strategy Research. Global Strategy Journal, 7(3), 233-240. DOI: 10.1002/gsj.1164

Cunningham, S., & Craig, D. (2019). Online Entertainment: A New Wave of Media Globalization?. International Journal Of Communication, 10(1), 5409-5425. DOI: 1932-8036/20160005

De Ritis, A., & Si, S. (2016). Media and entertainment industry: The world and China. Global Media And China, 1(4), 273-277. DOI: 10.1177/2059436417695684

Decuypere, M. (2019). Visual Network Analysis: a qualitative method for researching socio-material practice. Qualitative Research, 146879411881661. DOI: 10.1177/1468794118816613

Happer, C., & Philo, G. (2013). Special Thematic Section on "Societal Change" The Role of the Media in the Construction of Public Belief and Social Change. Journal Of Social Political Psychology, 1(1). Retrieved from https://jspp.psychopen.eu/article/view/96/37

Khwaja, M., AGGARWAL, V., BHATTACHARYA, B., & ROUT, C. (2017). Qualitative Assessment of Water Quality through Index Method: A Case Study of Hapur City, Uttar Pradesh, India. INTERNATIONAL JOURNAL OF EARTH SCIENCES AND ENGINEERING, 10(02), 427-431. DOI: 10.21276/ijee.2017.10.0244

McGrath, J. (2013). Acting Real. Oxford Handbooks Online. DOI: 10.1093/oxfordhb/9780199765607.013.0022

Richeri, G. (2016). Global film market, regional problems. Global Media And China, 1(4), 312-330. DOI: 10.1177/2059436416681576

Song, X. (2018). Hollywood movies and China: Analysis of Hollywood globalization and relationship management in China's cinema market. Global Media And China, 3(3), 177-194. DOI: 10.1177/2059436418805538

Sparks, C., Wang, H., Huang, Y., Zhao, Y., Lu, N., & Wang, D. (2016). The impact of digital media on newspapers: Comparing responses in China and the United States. Global Media And China, 1(3), 186-207. DOI: 10.1177/2059436416666385

Wisniewski, J., & Rakus, D. (2014). Quantitative analysis of the Escherichia coli proteome. Data In Brief, 1, 7-11. DOI: 10.1016/j.dib.2014.08.004

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Yeh, E., & Davis, D. (2008). Re-nationalizing China's film industry: a case study on the China Film Group and film marketization. Journal Of Chinese Cinemas, 2(1), 37-51. DOI: 10.1386/jcc.2.1.37_1