Community Health Nursing Diagnostic Statement - Essay Sample

Introduction

There has been an increase in the rate of social isolation among the elderly. This has posed a significant challenge for both the elderly and the community. Incidences of social isolation have seen to cause depression and in most cases, death to the elderly. The focus of my research is to find out what are the causes of social isolation, especially to the elderly and try to come up with possible solutions to deal with this issue.

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How Community Health Concern Health Nursing Statement Is Linked to a Health Inequity

Social isolation is and has been a public health issue that affects people of different age brackets, but most specifically, it has had a hard hit in the elderly within the society. The elderly are more susceptible to the problems of social isolation as compared to the younger segment, and this result in health inequality. Some of the factors that cause health inequality among the elderly include; limited mobility, death of partners and peers, reduced social networks, variations in social roles either due to loss of income or retirement. Also, social isolation is in one way or another linked to health disparities (Goonawardene, Toh, & Tan, 2017). The elderly are more likely to be uninsured due to their lack of income. Thus, they may face a lot of barriers in accessing health care services as compared to young individuals who are earning a salary. Due to lack of access to healthcare services, the elderly experience worse health outcomes leading to higher mortality rates.

The primary community resources and primary prevention resources currently in place to address the health concern.For older adults, social isolation is not just a mental issue; instead, it is deeply linked to physical health. Unfortunately, it has become a growing trend. There are various resources to help reduce social isolation among the elderly. First, to learn if someone you love is affected by loneliness, one can use the AARP self-assessment tool. Second, volunteer opportunities made available by the community to the elderly, help them to meet and interact with others as they help the community. Third, the elderly are connected with caregiver support and enrichment programs, and this helps to reduce isolation. Lastly, since it is based on a model of wellness and health, the community helps the elderly to remain independent. Continuing care at home membership is one way to keep the elderly remains socially active, and at the same time, reduces isolation. Various activities, services, and other useful resources like; companion services, and health risk assessment classes, nutrition review, and a vigorous calendar of social events help deal with the issue of social isolation.

Discuss the Underlying Causes of the Health Concern

In many instances, older adults experience aging as a favorable time, and this is because they remain active and connected to other people. On the other hand, other elders gradually become disconnected from the community, friends, and even family members. The elderly consist of the fastest growing segment of the world's population. As people are living longer, the number of elderly persons increases over time.

A range of factors contributes to social isolation. Therefore, an ecological approach becomes essential in understanding the dynamic and complex relationship between the elderly and the environment. Environment plays a significant role in causing social isolation among the elderly (Landeiro et al., 2017). This is because most social settings are not aging in a friendly way. Elderly people prefer to age in place and to achieve this objective, both the urban and rural community has to adapt. A report by the Partners for Livable Community, argues that plans which make it difficult to walk and it translates to isolation, and impacts the quality of life negatively. Also, due to, lack of accessible and affordable housing facilities, the elderly are forced to changeover to facility-based care. This, in turn, causes isolation.

Another point is the issue of stigma and stereotypes. Voluntary and involuntary isolation are all contributed by stigma. Most individuals make various assumptions about aging, and this makes them emphasize on aging stereotypes of what the elderly cannot do. For instance, a statement like, "You are too old for this," is often used on the elderly, and this eventually perpetuates to a self-fulfilling prophecy. Ageism has for long been eminent in the community, and it is in one way or another form of discrimination.

Additionally, milestone events like retirement may represent a momentous transition in life and may lead to isolation. After retirement, some desire to explore other activities and travel, while others may still be trying to figure out what they can do to occupy their free time. Retirement forces people to create a new plan out of their normal way of life. On the other hand, retirement may come as a shock to other people. Hence, retirement reduces the degree of social contact, and most people tend to close ties with friends leading to social disconnection, thus translating into social isolation.

The Data About the Selected Field Experience Topic

According to a recent study; one in every five elderly who is 65 years and above claim that they feel lonely often or at times. This proportion is even higher to those who are 85 years and older, 25 % of people within this age bracket felt lonely often or some of the time. More to that, 22% of self-respondent community elderly approximately 7.6 million dwelling adults are categorized as socially isolated, another 1.3 million (4%) are categorized as severally social isolated. Multivariable logistics regression indicate that low education, low-income levels, male, and being unmarried are positively related to social isolation.

Social Media Campaign Objectives

The Fight Isolation and Loneliness Campaign (FILC) is a social media campaign aimed at eliminating social isolation among the elderly. The main objective of the campaign is to strengthen engagement strategies to create awareness of the challenges faced by the elderly in the community. The other objective if the campaign is to help gather the necessary resources available to help the old people who live in isolation. The campaign will also assist in communicating to the society, on matters relating to the effects and consequences of social isolation. Similarly, the campaign will engage the necessary social media followers who have a substantial level of influence or credibility amongst the target audience. The campaign shall, therefore, be effective through the setting of S.M.A.R.T social media goals.

Population-Focused Social Marketing Interventions

These interventions are population-based for the elderly, who could potentially be impacted by social isolation. The two main interventions in our case include education and health promotion. Education is one key way of effectively communicating any crucial information. When the society is educated on some of the causes, effects, and consequences of isolation on the elderly, they would be able to view the matter from a different perspective. Most young people do not understand the challenges faced by the elderly, and thus, they are unable to relate to their grievances (Domenech-Abella et al., 2017). Educating the younger generation on the importance of taking care of the elderly and taking time as well to volunteer and spend more time with the old will help in reducing cases of social isolation.

On the other hand, health promotion is another important intervention. Health care social media has become useful to many. Through this platform, they can connect and share similar experiences. Social isolation has caused a series of major diseases to the elderly, and as they get to interact through the Health care social media, they create friendship bonds. Also, the elderly learn of physical activities and healthy eating habits. By the implementation of these interventions, not only will it help reduce the rate of social isolation, but also it will offer additional health benefits to the targeted community.

Social Media Platform for Communication and Its Benefits

Facebook would be the ideal social media platform to pass the message through to the target population. Facebook is social networking and company that allows millions of people to interact. Facebook is the largest communications, with close to 1.19 billion users. The first benefit is that it allows for increased exposure to potential investors and partners. Second, it helps in lead generation and exposure to other information (Chen & Schulz, 2016). Third, Facebook, unlike other communication platforms, is cheap, thus lowering marketing expenses. Lastly, it allows one to reach the targeted audience. Therefore, since Facebook is used by young people, it can be appropriate to educate people on the challenge of social isolation.

How the Target Population Will Benefit From Your Health Message

Once the anti-social isolation message is communicated to the young people, they will be able to understand the importance of helping the elderly rather than abandoning them. Through the campaign, more volunteers and resources would be gathered, which will help the elderly. Through volunteer work, the old people would be able to interact and socialize with others. Correspondingly, they get a chance to move from one area to another; this makes them active and physically fit. Furthermore, the youth will develop a positive attitude towards the elderly, and instead of neglecting them, they will sacrifice their time to help and support them. Lastly, the message will help reduce stigmatization and stereotyping of the elderly; this will help them live a peaceful life.

Best Practices in Health Marketing

The Center for Disease and Controls Prevention has designed a distinct tool kit for social media best practices. This tool kit offers specific guidelines for working with the various social media platforms in the provision of instructional healthcare movements. For beginner users, it is formatted to assist them in deciding which sites are well suited for a specific campaign. Professional insight is the most vital tool in the creation of an effective social media campaign. Thus, the objectives need to be defined, the target audience, the goal, the budget, and how to measure the outcomes ("CDC Social Media Best Practice," 2018).

The objective of any showcasing effort is to contact the ideal individuals with a message that impacts them. Utilizing the correct strategies to contact this group of spectators can likewise help spare a portion of the promoting spending plans. Progressed focusing on and geo-fencing are two systems medicinal services advertisers can use to guarantee applicable clients see their crusade. Progressed focusing on exploits prescient displaying to score potential patients so as to recognize and focus on the individuals who are well on the way to react decidedly to correspondence. When promoting via web-based networking media, focusing on alternatives like enthusiasm focusing on guarantees the correct group of spectators sees wellbeing frameworks' advertisements. Geo-fencing enables advertisers to target clients on their telephones inside a five to a ten-mile span of a particular area and can be utilized aggressively.

Social Media Campaign Implementation plan

Stakeholder Roles and Responsibilities

There are several stakeholders in our campaign. The first group of stakeholders in the health care providers such as psychologist and physicians, who agree to take part in educating the community on the various issues regarding the social isolation of the elderly. A second l...