Digital Marketing: Personal Statement

Motivation and Background

Growing up, I have learned that the growth of the internet of things has brought a lot of advantages to the companies and have changed the social landscape. Digital explosion has caused a paradigm shift in the market forcing both corporation and marketers to either adapt or perish. This is the era of big data and personalization where social and mobile channels are increasing. Brands will be expected to provide value to the target audiences by creating genuinely useful and entertaining. After I completed Master in Business Administration, I was employed in various companies in various capacities. However, throughout my career and internship in various organizations stated in the attached curriculum vitae, I realized that most of the companies do not have a digital marketing expert who can develop, implement and manage the complex and sustainable digital and social media marketing strategies. I had opportunities to lend a hand in various departments and was even tasked with overseeing advanced digital strategies at the senior most level of the organization. My desire to pursue this course is passion driven and market-oriented. I have identified a lot of opportunities in the job market for digital marketing and I would like to take advantage of the educational opportunity provided by Trinity College Dublin's rigorous program to prepare myself for these opportunities in future.

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How the Course Fit My Skill Set

In the constantly changing marketing environment, I have decided that as a marketer, I have to embrace digital technology by pursuing a Master of Science degree in digital marketing. Even though I have experienced in marketing and using a wide range of digital marketing Software and applications, I am seeking to future develop my skills using the state of the art applications. My in-depth understanding of digital business concepts is less useful if I can use them in conjunction with the disruptive and innovative technologies. I believe that completing a Master of Science degree course in digital marketing will help me recognize and leverage the innovative digital concepts to analyze data and report the same for success

Career Plans

My plan is to occupy a C-level position as a digital marketing executive in a Fortune-500 company and there is no better way than to first complete a master's level education in digital marketing. That is why I leverage my academic background and qualifications in marketing to develop my digital marketing skills. While searching for a good university to complete my Master of Science degree, I learned that Trinity College Dublin offers the most elaborate, and rigorous masters in digital programs. For example, I was interested in acquiring knowledge in areas such as marketing communication and social media marketing. The only successful marketers in the generation will be marketers that can understand and address the complexities of planning, strategic management, and C-level market analysis and reporting. I would like to join Trinity College Dublin's matters of science in digital marketing because I believe it is rigor enough to equip me with the social media marketing skills to join social discourses and positively influence social discussion to drive brand credibility and growth.

Contribution to the Organization and the Society

Acquiring competences such as digital media c monitoring, analysis and management require schools with proven track records of successful social media marketers and that is why am applying for this course in Trinity College Dublin. I believe that expertise in search marketing, service marketing, and digital innovation, e-commerce and email marketing, mobile marketing as well as digital media strategy and planning can only be acquired by learning in school with state of the art facilities and that recognizes the strength in diversity. I believe I a perfect fit for Trinity College Dublin's programs at Trinity College Dublin will not only help me achieve my heart's desire to complete a masters of sciences degree course but I will be instrumental to the school's masters of sciences degree program student's pursuit of their academic goals too. I will initiate constructive discourses and propose solutions to search engine optimization, pay per click advertising and analytics. I will also oversee and moderate debates on user-centered design, cross-platform campaigns, target messaging and mobile advertisements and stimulate student participating in digital marketing discussions.