Essay Sample on Communication and Media

Introduction

The two scholarly studies within the field of digital communication, i.e., by Carlos and Kaul share a common theme in comparison to that of Russell's about the new paradigm in the digital communication, for instance, the concepts of active audience, distribution of responses and the spread plus the interpretation of the messages. When the public world is to be transformed through the improvement of the digital media, the researchers, on the other hand, should accelerate the process with the target of being the majority and becoming the free markets of the opinions and information of the print media. Russell Newman that due to the neutralization of the print media, the public policy and the laws should be created to initiate the aspect of the democratic deliberation.

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Digital difference between the two articles clearly examines how the shift from the industrial era of the one-way publishing to the two-way digital era of the online search and social media. In the modern digital era, the central beliefs concerning identity and privacy are prone to change just like the formal legalized initiative on the freedom of expression. Russell Neuman analyses and comes up with the result that money only buys influence. In this case, the digital commons ought to embrace all the ideas to pave the way for the most powerful to win the attention of the public based on merit and not the taken-for-granted authority that exists in the authorship.

Relating to the Russell Neumann's prescription on the new paradigm in effects research which is revealed in his book, The Digital Divide, the technologies by their own nature do not have any impact on the issue of freedom. The technologies involved in the communication and media are embedded towards a set of cultural demands and organization and also the legal and the regulatory principles. The fear induced in the communication effects brings in the enemy of free speech. Russell Neuman traces the difference in the digital media resulting from the age of the propaganda concerns and studies.

The scholarly studies described (Carlos and Kaul) portrays similarities in that both reveals that social media have enhanced the power and curbed various problems in the communication sector. According to Russell Neumann relates the digital age by examining the interaction between the culture, technology, business, and the evolution from social set up. Depicted in the articles, the digital difference deserves a much higher in the field of communication in research methods due to its reorientation of the media effects. And their respective application in making of policy. Carlos and Kaul portray that the mass media has been a research issue imprinted with psychological effects which are unavoidable. In recent years the social media has enormously developed a principal contention brought in by internet applications are the innovations that have risen globally (Kaul,2014).

According to Russell Neuman, the qualitative measure be considered as much as the quantitative test is concerned that is, the volume of messages and the variation in the interpretation. For instance the data collection, the data should be naturally occurring rather than just being the volume and the range of the available data. Russell He would like to have the reformed paradigm being extensive and more relevant than just depending on the giants of academics, a communication which is more free and spread and not the ones manipulated by propaganda interests which means paying attention to what people decide to follow rather than researching to identify if they are persuaded by what is pressed onto them.

On the other hand, Vineet Kaul in his research in communication addresses some of the common issues different from Russell Neuman concerning the digital interface. In the development of communication and media, there is a need for consistency to evaluate and to understand the impact of the communication media. The audience as revealed has the force and the potential to manipulate social and the cultural change what Russell considers as active audience interlinked with the human behavior. The author in his article also believes the internet being digitization which has seen more convergence platform for many media companies resulting in the erosion the earlier communication paradigm and paving the way for the new reform. Vineet Kaul talks of the widening gap between the poor and the rich depending on the distribution of responses that is, the differences in access to technology and resources (Kaul, 2014). People in rural areas have limited access to some of the modern technologies, and so the communication is not all inclusive a point which Russell emphasized on, the distribution of responses which is influenced by the dynamic of social identity

Carlos Scolari from Spain reflects on the current state of digital communication with a bit of history of the previous paradigms. Just as Russell, on the issue of active audience, Carlos out rules radio and television to be a digital communication on the account that new media should have more interactive communication, more so what is termed as the social media and the internet, an active audience brings about the majority human character in communication. The interpretative paradigm of Carlos goes in hand with that of Russell's (Scolari, 2010). The explanatory paradigm outlines mass communication as a social construction which so evaluates news, culture and reception processes by using a combination of Ethnographic and Semiology procedures. How the messages are created, spread and interpreted in the digital media is addressed as the consumption and integrates cultural studies and 'active audience' within the digital media studies (Scolari, 2010).

Neuman's imperative to account for active audience and the fundamentally polysemic character of human communication have been addressed in various ways in the studies. In the studies, the revolution in the information has resulted in the drift in the communication techniques. The reviews as well examine the diffusion of the computer-based media technologies which have been gradually causing transformation in the relationship between member and media. This is referred to as pull or push where the audience has the chance of picking only a few headlines or channels freeing them from posing virtually and extensive global collection of media techniques. Though this relates to evolutional restructuring, it doesn't necessarily mean that the public is better informed or politically polarized in the domain of public life. Just as the Neumann documentation on the communication revolution, Carlos also reveals more on the proposition of the various techniques of abandoning the alternative vilification of the potential power of the media to a more scientific media focusing on the inquiry into conditions under which the communication effects both small and large (Scolari, 2010). The communication disciplines mainly emphasize the fundamental ways that enhance and act as the inhibitors to the communication effects as opposed to the defensive posture against those who claim that the results are negligible.

The communication scholars are susceptible to pronouncement. There have been numerous books and articles from both the cultural studies as well as the social scientific studies the media executives and the controllers to change their ways and heed to the recent communication research. According to Russell Neumann's relation to the active human's interaction in his polysemic approach, he shows that the economic and the political pressures on the business media practices and the public policy are unambiguous and robust. The two scholars Carlos and Kaul have not developed the skills necessary to communicate with media and the audience in such a way to resonate with the professional's paradigm in their practice. The human communications strength in poetry and its weakness derives from the assurance that the other hears the ambiguity and images of the inevitable words. According to the author Russell Neuman, as per the circumstances, say different instances, communication can be passed over the prospect of the communicative ambiguity. In this case, the modest insight into the contents regulation domain may be considered. Kaul just as Russell states that the United States supreme court Justice Potter.

Unlike Russell Neuman, Vineet Kaul in his communication article indicates that digital communication and computers have been having a tremendous effect on the world's revolution. In the study, Kaul tries to explain the rationale for the digitization and analyses of the new techniques of producing communication, the features depicted in the digital communication media as well as the activated consumption process. The scholar also has broadly dealt with the technology and the methodology that was employed in the influence of the multimedia version of the field of knowledge complexities and the exhibition which are vital in the theoretical construction of the digital communication. The study tries to address on the human polysemic character in the field of communication since in it the digitization has been revealed to be a causative agent of the second economy that's vast, invincible and automatic hence leading to the most significant change since the industrial revolution. In the article the theory of the digital communication which ought to resolve from defining the most pertinent methodologies and the definition of the communication study within the closest field of knowledge in the quest of establishing stronger epistemological relationships.

The current era in history has been characterized to be one of the technological revolution, globalization and the democratization which in all the mentioned areas communication as well as the media plays a crucial role in the economic development. According to Kaul, cultural and economic globalization wouldn't be possible in the absence of the global commercial media system which would have promoted global markets enhancing the consumer values. Dramatic technological advances combined with market liberalization and globalization have together engendered the .digital revolution (Kaul, 2014). "A dramatic consequence of this is convergence, a ubiquitous but loosely defined term commonly understood to denote the blurring of boundaries between the media, telecoms and information technology sectors. There is a broad consensus between academics and practitioners that technological advances are bringing these sectors closer together and have the potential to transform them entirely" (Kaul, 2014). It is because of notification, computerization, and digitalization all increase choices.In his study, Russell Neumann does not base his reflection to the current state of the mass communication as revealed by Carlos in his journal. The foundation of Carlos was to characterize the enunciators and the scientific conversation contents which are contained in the digital communication. Carlos also brings into visibility the possible interlocutors who would have enriched his research in the field of polysemic communication. After the exploration of the significant mass communication paradigms, the central theoretical conversations relating to the modernized communication are portrayed. Carlos in his study highlights the agenda that ought to be put in place to ensure the effective revolution of the digital communication and media. Through this, there exists a new scientific field which gives a detailed description of the future process that may lead to the creation of the theory of digital communication (Scolari, 2010).

Polysemy has been the core of the communication process, and the evolution of the traditional communication techniques continues to struggle with it. The tradition in the research of co...