Evaluation Essay on eBay Incorporation

Introduction

The eBay Incorporation was established in March 1998 with a primary task of connecting sellers and buyers across the globe. The incorporation links buyers and sellers through StubHub and marketplaces platforms among other trusted platforms. The platforms are designed to allow sellers all over the world to offer their products in an organized manner making it easy for buyers to search and make purchases (Hershey et al., 2006).The eBay platforms are accessed online, and the services are supported by multiple electronics including smartphones, laptops and desktops (Wang, 2013). The services are based on an open source technology that give room for software developers and merchants to develop systems that that suite the corporations services.

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The eBay Incorporation provides a variety of choices to consumers in multiple scopes. For instance, product sellers have the liberty to list their products and services through static price entries or the various auction provisions provided in the platforms. Through the fixed price system, sellers and buyers transact at pre-determined process and sellers have the liberty of reducing prices through the best offer features provided by the incorporation's platforms (Hershey et al., 2006). The eBay Incorporation, however, operates in a competitive market in which they face competition from online retailers such as Alibaba, Wal-Mart, Amazon and the Home Shopping network.

The eBay Incorporation's Stakeholders and the Rational for Change

The incorporations stakeholders can be categorized into internal and external stakeholders. However, consumers, also regarded as buyers, product and service sellers, the incorporation's team and shareholders form a primary stakeholder for the enterprise. Third party clients also form an important role in the enterprise's business operations.

The choice for eBay Incorporation is based on its nature of being among the top market leaders in global online retail services. However, there is a need for change to make services more efficient, generate consumer and stakeholder satisfaction and measure up to the intense competition in online retail services.

A primary objective of eBay Incorporation is to offer efficient services to both the stakeholders, consumers and product sellers. With the enterprise's vision based upon the realization of the increased volume of sale returns, actively trigger its service concerns and increase its geographical scope about general service provision, there is a need for change. The change is also an important measure for which the enterprises can compete in the current competitive product delivery market. Therefore, the anticipated changes are subject to improve the enterprise's performance in the market through improvement of service delivery processes and the product scope. Improvement of product services would see a majority take part in the firm's transactions. Also, based on the good reputation and service brand that eBay has developed since its establishment, introducing positive change comes along with more competitive advantages against its main competitors.

Effective change processes are however subject to be realized through benchmarks and scrutiny of its competitor's operations. For instance, eBay Incorporation could benchmark from the Amazon to learn on the expansion of geographical coverage and generation of consumer satisfaction by making the services more efficient.

The eBay Incorporation's Subsystems to Change

Compared to other online retail enterprises such as Alibaba and Amazon, eBay boats of a larger scope of services and market marketing. However, a change of the enterprise's subsystems is objective at making the firm gain market leadership. Particular subsystem including the official company website that links sellers to buyers must be changed. The official website of the incorporation should be changed to allow consumers to develop market processes for certain services. Rather than the process giving all liberty to sellers, both parties should be granted the freedom. Such a move is subject to eliminate monopoly (Goetsch, & Davis, 2016).

The eBay StubHub platform connects fans with their favourite sporting activities and artists. The platform also allows for sales and purchase of tickets related to the sporting events. However, it does not give opportunities for the fan to interact with favourite sportspersons. A change of the StubHub platform to allow for interactions between fans and favourite sportspersons is subject to make eBay services more enticing hence attracting more consumers.

Changes must, however, be introduced based on certain re-alignment. For instance, the first changes should be an improvement of the service scope of the market items it provides. Closely related to the improvement of product scope are an improvement of the quality of services, product quality and efficiency of services (Goetsch, & Davis, 2016). A change for subsystems will have an impact on eBay's income through expansion of geographical scope and attraction of more consumers. The changes would also lead to quality of service regarding product delivery (Goetsch, & Davis, 2016).

The changes are subject to improve value hence generating consumer satisfaction. Priority should be a generation of satisfaction for primary stakeholders including shareholders, clients and the enterprise team. A change would see stakeholder's benefit from improved services, improved quality and scope of operation. Consumers would also have a huge variety of items to sell and purchase. Increased quality of services and a wide range of products translates into an increased volume of sales, increased income and generates shareholder satisfaction.

Attraction, Development and Maintenance of Workforce for the Change

Introduction of change requires a committed workforce that would see plants become a reality. Realizing a competitive workforce require a committed human resource personnel, training and development programs and benefit compensation strategies. Competitive human resource personnel would ensure that a competitive team if formulated to implement the proposed changes to enable the incorporation to attain its market vision. The human resource personnel should have the abilities to innovate and motivate a team that implements the changes (Greenberger & Heneman, 2013).

Training and development plans are important for keeping a change process on course. The teams implementing the changes must understand the missions and expected outcomes of the changes. About the eBay changes, the Human Resource personnel must ensure that the implementation team is conversant with necessary changes. Training and development start immediately a change implementation team is assembled. eBay must, however, provide all necessities for training and development including resources (Goetsch & Davis, 2016).

Whenever change processes are underway, the Human Resource personnel must ensure that the team remains motivated and thus the requisite for compensation and benefit plans. For instance, at every level of improvement, periodic motivation is necessary (Goetsch & Davis, 2016). eBay's management should also establish an employee motivation program that would realize and appreciate individual employee efforts and achievements and rewards them.

Conclusion

Conclusively, the introduction of change within business premises is important for improvement of business scope regarding products and geographical service delivery and generates consumer satisfaction through improved services and products; an enterprise is also subject to have increased incomes and shareholder satisfaction. A change to eBay Incorporation's website and the platforms that connect sellers to buyers are subject to make it a leading online service retailer amid the intense competition. However, the changes require appropriate alignment and a competitive workforce.

References

Berry, L. L., Shankar, V., Parish, J. T., Cadwallader, S., & Dotzel, T. (2006). Creating new markets through service innovation. MIT Sloan management review, 47(2), 56.

Goetsch, D. L., & Davis, S. (2016). Quality management for organizational excellence: Introduction to total quality.

Greenberger, D. B., & Heneman, R. L. (2013). Human resource management in virtual organizations. Greenwich, Conn: IAP, Information Age Publ.

Wang, J. (2013). Implementation and integration of information systems in the service sector.Hershey, PA: Business Science Reference.