Apple Marketing Plan - Paper Example

Paper Type:  Essay
Pages:  3
Wordcount:  822 Words
Date:  2022-09-21


Being that Apple Inc. was founded by Steve Wozniak and Steve Jobs, the company has over the years gained the greatest and the most loyal customer's base. Apple is one of the most significant sorts in the expertise business regarding its proceeds generated as well as its trademark status (Jugenheimer & Kelley, 2015). It is not amazement to countless since Apple has the period and time again offered products which were ground flouting and at the same time has transformed the arcade.

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Segmentation Aiming and Point of the Product

There are three key parts which Apple aims. One is the song fans who are armed by Apple iPod and iTunes. One more objective is the experts or even youngsters who are beset for Apple iPhone, Tablets and additional devices which can be recycled by anyone, regardless of the stage of development. Besides, third is the multitude which can use their merchandises and amenities such as Apple TV and Apple I watch (Jugenheimer & Kelley, 2015).

Mission in the Advertising Approach of Apple

Apple projects Macs, which is one of the top individual CPUs in the domain, along with OS X, I Life, iWork and proficient software (Luxton, 2015). Apple has reinvented the portable phone with its innovative iPhone and App supply, and is crucial to the forthcoming of mobile and work out expedients with iPad.

Vision in Publicizing Approach of Apple

Apple always trusts that they are on the aspect of the world to create high yields and that is not shifting (Luxton & Mavondo, 2015). Moreover, they are continuously concentrating on revolution and having confidence in the modest and not the composite.


Global presence

Apple has in the past driven more than fifty percent of its revenues from outside the United States. Globally, the company has recorded a balanced presence in most emerging market recording one of the steady revenue growth among its competitors.

Strong Media Content

Apple has created a success story with iTunes since it has created a store where one can get videos, music, Tv shows, audiobooks, podcasts, short films, and ebooks.

Brand image

Apple Company is one of the healthy and well-established brand image of the great reputation that the company has achieved is that the company customers are enthusiastic and loyal at the same time. Through the strong brand recognition that the company has developed in the past, it has entirely worked in creating barriers to entry within the market, it has also provided a chance and commanded premium pricing for the products.


Significantly, all the apple's company products go through a whole manufacturing process. This creates uncertainty on control to some level. Additionally, as a result of the associated relationship between Steve Jobs and their successful products, the company will face difficulties in terms of holding their current image as a business company without Steve Jobs and their Innovative design.


Apple has continued to develop new technologies and products, however, due to pricing and new entries into the market, Apple has experienced competition from companies like Samsung, Nokia, Sony, and Lenovo.

Market Segment

Apple's has used segmented their market through demography where the company has used iPhone 4S to target market based on their income, gender, and age, iPhone 4s has made it very easy for individuals to use the applications and systems.notably, in segmenting the market, the company has used psychographic and use related segmentation.

Brand Strategy Based on the Product, Promotion, Placement and Pricing Strategy

Advertisings in the Selling Plan of Apple

Apple is one of the well-designed advocates because it can be realized from some of its pattern commercials within the broadsheets (Roper, 2012). For instance, one will usually treasure Apple announcements for the reason that they are vibrant and crisp in their communication. Their background will always be white together with a gurgle of tints on the design poster that presents the creation or distinguishing the artifact. And that is one main weakness of the sort.

Delivery in the Promotion Policy of Apple

Apple has a precise keen transaction arrangement. It has about 500 provisions in the interior of the US (Roper, 2012). And these merchandizing openings are such that they are extra attentive in serving the client and creating them relaxed with expanding Apple rather than vending the item for consumption and filling the produce down to the buyer's throat.

Measuring the Client’s Loyalty and Retention

This can be done in three ways that are: retaining, encouragement and buying. Therefore, all the three client consummation pointers are thoroughly connected in that they amount purchaser intent (Roper, 2012). However, undesirable replies by the buyers usually show a loss of that end user.


Jugenheimer, D. W., Sheehan, K., & Kelley, L. D. (2015). Advertising media planning: a brand management approach. Routledge.

Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated marketing communication capability and brand performance. Journal of Advertising, 44(1), 37-46.

Roper, S., & Fill, C. (2012). Corporate reputation: brand and communication. Harlow: Pearson.

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Apple Marketing Plan - Paper Example. (2022, Sep 21). Retrieved from

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