Exploratory Research: Bar Proprietor Seeks Solutions to Increase Customers - Essay Sample

Introduction

Exploratory research design is mainly used to investigate a problem that is no clearly defined. It is primarily done in order to have a better understanding of the problem bit does not provide any conclusive results. An excellent example of an exploratory research design is a scenario where a bar proprietor fells that increase in the variety of alcohol that the club offers will result in an increase in customers. However, the bar owner is not sure, but he needs more information to ascertain this strategy. Primarily, the owner wants to carry out exploratory research in order to find out if expanding the alcohol variety will result in a high number of customers.

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The task involved in this case is research whether an increase in the variety of alcoholic drinks will result in increased customers. The task is mainly for the owner to identify if the option is viable or not. The relevant aspects of the task will be the increase in the variety of alcohol brands and an increase in customers.

Moreover, the managerial and research problems, in this case, is the determination of whether an increase in the variety of alcohol brands will lead to an increase in clients. This is the central area of research and therefore informs the research question.

The type of data or information needed includes the variety of alcohol brands the club offers, the range of brads in the market that the club does not provide, sales over the past few mounts, amount of distributors on the market willing to provide the brands, and customer requests of the brands not in the bar.

The research design will be surveyed and it will include people of ages between 22 to 45 years who mainly take alcohol in the club. It has emerged that these are the people who request a different variety of alcohol brands.

Descriptive Research

Descriptive research is mainly used when a researcher is aiming at identifying frequencies, trends, categories, characteristics, and correlations. Moreover, it is used when less is known about the topic at hand. There several methods of descriptive research, and they include surveys, observations, and case studies. An example of explanatory research is the case study below. In early 1960 in the town of Roseto, Pennsylvania is was observed that there was a very low number of heart disease as compared to the national average rate. CDC sent its researchers to the town to conduct research to identify the reasons behind this.

The main problem of the case study is why the town had lower heart disease conditions than the national average rate. Some of the aspects involved in the task include lifestyle, age, and income. Income and lifestyle play a significant role in increased rates of heart disease.

The MDP of the case study is why there is reduce heart diseases in the town? On the other had the MRP of the research design is to identify the reasons that prevent people from suffering from heart disease.

The type of data needed for this case study is age, awareness, motivations, government and community involvement, cases reported, and constraints to accessing information about the conditions. The research design for this area would be surveyed. These are important as the researcher will get first-hand information from the people and professionals in the community. The research is mainly concerned with people between 55 - 75 years as they are the ones who are affected by this condition. Additionally, the healthcare professional will be instrumental as they the ones who educated and treat individuals suffering from the disease.

Causal Research

Causal research is done to identify to what extent and nature of the cause-and-effect relationship. Consequently, it can be done to assess the impact of specific changes on various processes and norms. An excellent example of a causal researcher is the one below. My father recently complained to me that whenever he tries to send a text message, the phones freezes. After looking at the phone which he recently bought it confirmed my suspicion that she has opened five gaming apps, Facebook, and YouTube ate the same time. The failure to send the message was because the RAM was under use by other apps.

The MDP for the research is why is the phone note sending the message? On the other hand, MRP is what factors are causing the phone to run slow. This is the main parts that form the research question. The information needed in this case includes the phone type, the ram capacity, phone capacity, and the year the phone was made. This background information is necessary as it was crucial in identifying the factors which are resulting in the phone not to perform its tasks. The research design, in this case, is an experiment. This will be looking and the phone and identifying if it has supportive software and hardware to enable it to perform its task.