NAB Company: Ready to Challenge Beverage Industry Rivals - Research Paper

Introduction

NAB Company has come of age n its quest to penetrate the beverage company. With proper marketing and a proper go to market plan and employee organization there s absolutely no doubt that NAB company is poised to be a powerhouse in the beverage company and will challenge its competitors to the core. The company that engages n the manufacturing of soft drinks and some bio-drinks such as the frozen yogurt s prone to ensure that its scope of customers is satisfied with the various mix of flavours as such meet the basics of consumer demands and satisfaction (Damian, Segundo & Merlo, 2014). Double Vision will doubtlessly emerge as a strong frozen food vendor that delivers the modern and lifestyle frozen foods and above all be able to get the support of the local government to meet the consumer requirements as well as fulfill its mission and vision n line with its well spelled out objectives that traces back to the notation of a proper farmer relationship as well as strong and tangible association with the environmental observation. Gladly the business plan for NAB Company has been well woven n line with the objectives of the local government the consumers and the suppliers.

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The NAB company business concepts angles at ensuring that that produces from the farmer are processed first to finished products before delivering them n the market. n this case, therefore, it is mandated to ensure that the farmers are well pad for the produce the labourers are also well taken care of as well as the interest of the consumers are protected n the entire process (Damian, Segundo & Merlo, 2014). Therefore it is the mandate of the organization to ensure that they do not fall short of meeting the elementary needs of the business organization as well as ensuring that the juices provided are very affordable to all the customers. The fresh juice market for the NAB company will target the low and the middle-income earners who t=do not have plenty of disposable income.

The NAB Company follows a clarified business plan that covers its entire operational scope n a blow by blow plan starting from the procurement all the way to the marketing of the same produces to the consumers. The business plan, therefore, starts at the operational department which oversees the entire realization of the company goals and objectives n a well-planned manner that meets the basics of human needs (Krajewski, Ritzman & Malhotra, 2013). This calls for the recognition of the attainment of the facilities the production process that ends with the proper force utilization. The facilities operation sees to the end of the cost management overhead operations such as water and electricity as well as the trash management. NAB Company sees to buy some as well as rent some of the facilities in its quest for operations.

NAB company s managed through a well-structured protocol of managers. The management structure takes a lateral scope however it is not limited to the horizontal communication structure. The employees at all levels are entitled to their opinion as well as keep their rights to opinions and thoughts. The communication plan s to ensure that all the operations and activities are directed and coordinated at the top. The chief executive officer (CEO) s responsible for directing the organization goals and providing a sense of direction. He s supported by the various directors such as the ones n change of sales marketing human resources procurement as well as the business operations director. Under the various directors are the senior departmental managers. These managers are required to ensure that the business is well run at all fronts n such a way that it meets the organizational goals. The managers are supported by assistant managers are various heads just to ensure that they are not misrepresented. Supervisors are relevant n the coordination and the planning of the various organizational activities and operations. At the tail end of the structure are the employees who are required to deliver to the very core every element of the organizational operational needs in line with the business needs mission and vision.

The NAB company s well equipped to tap to the marketing gap created n the smoothes. This s due to the glaring shortages that have been experienced by the smoothes n the United States. This market need puts above its competitors according to the well-defined marketing needs that also calls for the filing of this rich gap that was identified through the examination of the SWOT analysis of the companies needs. The soft drinks market alone s not met by the currently operating companies as such NAB will step n to tenure that t fulfills some of the identified market needs.

NAB Company enjoys a vast mileage of competitive advantage over its rivals in as far as the well defined organizational structure s concerned. Ts operations run smoothly owing to the fact that the organization s managed through a clear reporting system (Meyer & Bromley, 2013). Also, the company enjoys a well financial management system that included proper routes for funds rising and a better management plan.

The financial plan for the NAB Company sees t project to leverage on the 63% of the smoothie consumers between the ages 25-25. This will see t provide serious competition tots rivals such as Peps and Coca-Cola companies. The wage bill s also not so high as such the organization is well postponed to ensure that it saves on the expenditure. The investors are sure to benefit from the sales (Dollery, Kortt & Grant, 2013). However, the ext plan includes a sellout of shares to other interested stakeholders as well as selling some of the facilities to international competitors like Pepsi.

References

Damian, I. P. M., Segundo, J. S., & Merlo, E. M. (2014). SWOT analysis of the services provided by e-government sites in Brazil. Procedia Computer Science, 33, 130-135.

Dollery, B. E., Kortt, M. A., & Grant, B. J. (2013). Funding the future: Financial sustainability and infrastructure finance in Australian local government.

Krajewski, L. J., Ritzman, L. P., & Malhotra, M. K. (2013). Operations management. Pearson,

Meyer, J. W., & Bromley, P. (2013). The worldwide expansion of "organization". Sociological Theory, 31(4), 366-389.