Forms of Marketing - Paper Example

1.2 Viral Marketing

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All companies have been applied various options of viral marketing. The companies constantly innovate their new products, making sure that the customer sees the difference and the improved quality altogether. Companies such as Dorothy Perkins, Missguided, New look, and Warehouse attempt to get customers talking about the product while ensuring that the procedure of awareness grows perfectly and creatively. Each of their products is styled differently, and targets a particular market, hence while marketing; the brand will go viral because it is unique.

1.3 Brand Lover Marketing

The seven companies are weighing out options of the brand lover marketing. Since almost all businesses deal with trendy fashions, they evaluate whether the customer loves the name, hence make a custom made product for the client. The companies make products and respond to the particular market that the brand creates. Either way, the customers are loyal to the brand, while the company ensures that it makes perfect products that are suitable for the particular market.

1.4 Digital Media Marketing

The four companies use various forms of online marketing. Each of these companies has a website where the customer can visit and view the styled products. The sites are linked via common social media applications, with the common ones being Facebook, Twitter, Instagram and the Whatsapp, amongst others. Viewers visiting social media might link to the web pages of these companies, where they tend to view the products. The websites are also sponsored by Google, Bing, Ask and YouTube. The merit of this strategy is that it nets a huge a customer profile at a minimal budget.

The online blog, the company markets its products through the free, art, music and travel. Companies such as Niche Marketing have Whistles previously partnered with film producers who make movies and would want to feature some individual products. The company focuses predominantly on ensuring that it makes a particular style of goods while integrating them into their central campaign.

At the beginning of the campaign, the companies initiate a social media campaign, followed closely with a mainstream advertisement. The companies communicate about the event and showcase the best outlets where one can get the gear. Meanwhile, the companies ensure that they customer is considered in the marketing by integrating the process through engaging the entire social media while creating profiles on their websites where the participant can choose personal wardrobe. The entire campaign is boosted by the presence of celebrities who closely participate in the campaign.

Meanwhile, the campaign receives from voluntary bloggers who create a larger social media following through the event. The event is easily duplicated on personalized user accounts. The format is achieved through the blogging activity that updates the various opportunities for branding.

The large following is generated from the mainstream media. Each of this company is linked to a publishing company; also the companies make their specific magazines. Working closely with other players, the companies dedicate the print and mainstream media primarily to the event and the items being offered. Publications are produced periodically.

3. Unique Marketing Strategies for Each3.1 Dorothy PerkinsThe brand specializes mostly in feminine wear for the right fashionable pieces. The ability to fill the wardrobe encourages the adoption of the right stylish offices for the shift dress.

3.1.2 Reverse MarketingAs a leader in the business, the brand has used reverse marketing where the customer seeks the business via online stores. The interested customer, therefore, visits print, television advertisements, and the online media. The goal of the reverse marketing it to determine what the customer wants, hence the company makes a particular product that will cause the client pursue the product (Dorothyperkins.com, 2017). The reverse marketing encourages the company to make products that they quickly understand hence it is easy to reformulate the right products in the market.

3.2 Missguided

The company stocks products for the footballers, girlfriends, and wives and the other sporting accessories. Most of the product range from $10 to $100.

3.2.2 Database Marketing

The company consults IT agents who have a massive email database. In response, the company sends personalized emails to the end users. Once the enterprise receives the personalized email, he or she visits the website by clicking on the supplied link. The underlying technique is used for marketing communication through the medium used. Additionally, the company responds to the market by the determining the procedures of the direct marketing while ensuring that it pay for the database (Missguided.co.uk, 2017). The company uses consumer database since it expects that the IT Company has harvested emails mainly from fashion lovers who are consumers. The technique is useful because it uses a variety of statistical marketing techniques. The database warehouse technology is vital because it generates a huge of data.

3.3 Miss SelfridgeThe company specializes in making girl outfits for the appealing prints and fabrics for the Selfridge while ensuring that there are wearable churns and runaways modeling. Most prices range from $ 25 to $ 300.

3.3.1 PR MarketingThe company employs PR strategy where it communicates to the end users through the various public relation channels. For instance, it prints pamphlets and newsletters which are distributed to the customers via the PR department. The company focuses predominantly on the popular choices that it should make concerning product development; hence it generates a strategy that focuses on these products (Missselfridge.com, 2017).

3.4 Drip MarketingThe company focuses on a range of drip marketing strategies that are developed throughout time. In this case, the company joins the media outlets and makes products that are responsive to the market.

3.4.1 Monsoon

The brand encourages quirky and eclectic vintages which involve a variety of collection. The name draws the right inspiration India and Afghanistan in the Far East. Most of its clothes are of traditional Hebrew, Muslim, and Hindu origin. Although there is a sizable collection of Chinese fashion collection.

3.4.2 Niche MarketingThe company focuses on the niche marketing strategy where it singulars out the market and create the right recipe for growth. In response, the company responds by revolving around the business and creating the right marketing strategy. The company focuses on the underserved market; hence they make a product to fit that particular market (Uk.monsoon.co.uk, 2017). The company, therefore, manufacturers based on the changes in the demand for the outputs.

3.5 New LookThe brand provides a top notch trend on the cute and the casual relationship of the new clothes. The brand specializes in providing skater dresses, denim playsuits, cropped top and skinny jeans.

3.5.1 B2C MarketingThe ultimate organization goal focuses on the business to consumer market environment where it converts shoppers and the buyers by ensuring that it consistently sells the product. The company also concentrates on the individual market that it provides while an emphasis on the performance of the product (New Look, 2017). The most important aspects of the business are that it provides the right discounted vouchers for higher buyers.

3.6 WarehouseThe brand name provides a good option for cute, appropriately tailored and wearable pieces that are seen on the wardrobe. The transitional pieces provides several seasons for the available data and transitional pieces for the trendy seasons. Most products range from $5 to $ 300.

3.6.1 Keyword StrategyThe company strategy seeks in building smart through connected through fashion for experiences for generic campaign through relied budget. The campaign includes organizing, listing and grouping keywords for social media search. The campaign ensures that there is a justified brand protection which is almost visible. The campaign structure seeks to adopt the appropriate best practices for the granular break down of communication. For instance, recently, the campaign warehouse strategy was structured through best practices based on the guidelines of marketing. The company collected close to 40,000 brands for the keywords which were later assigned to the 53 groups. The company ensured that the budget was effectively distributed based on the...