Global E-Business Paper Example: Fairphone Product Analysis

In regard to product development, innovation, and product design, Fairphone took a crucial step of ensuring that the design of the fair phone communicated the ethos of the company and the product design. Fairphone uses an unconventional research that requires an ongoing collaboration with every member of the research team. Apart from developing products that tell a particular product, the company also invites clients to come up with lofty ambitions that are sustainable. Industrial design and engineering of the fairphone began simultaneously meaning that the design of the phone was made from the inside out.

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Design

The design of fairphone is made in such a manner that changes the relationship between individuals and their phones. The design is meant to focus on the reparability and the longevity of the phone so as to prolong the usable life of the phone. Additionally, the design gives the buyers additional control over their phones. Most of the fairphone gadgets have to be assembled and repaired by their owners in the instance that they have broken especially the speaker, camera, and the receiver.

Manufacturing

While producing Fairphone, the workers in the factories work under safe working conditions. Moreover, the workers get adequate representation, and fair wages while at the same time working closely with other employers who have ambitions of investing in the wellbeing of their employees.

New product development

Although most of the technological products found in the market nowadays have a particular story to tell, some certain aspects are still hidden from their customers. When carefully analyzed, the hidden aspects present both a missed opportunity and risk. The design of some of the fairphone such as the Fairphone 2 provides a window or a representation of the future of the design. This is because this process of manufacturing and product design marries the best of sustainable design and user-centered innovation.

Product lifecycle

Fairphone as a manufacturing company has addressed the lifespan of the mobile phones fully. This includes the usage of the phone whereby it has user manuals and guidelines, the reuse of the phones and the recycling of the phones. The company encourages its consumers to view their video tutorials thereby building a greater relationship with their consumers. This is because the company has the belief that the responsibility that it has with both the environment and their consumers does not end after the sale of the product but all through the lifecycle of the phone.

Storytelling product

In the domain of the marketing and advertising industry, stories about sustainability are well established in the communications and change strategy. Fairphone challenges itself as a company to embody the sustainability and ethical principles into the phone itself rather than through other supporting communications. Fairphone comprehends that it is their product that is being used as the communication device and thus has to continuously aim to present their phone as an inspiring while at the same time depict how electronics can be made better both presently and in the future. The concept of sustainability is ingrained in the product from the onset thereby reduces any instances of the risk of greenwash. The company has the belief that such a process makes the stories of their products more authentic since the sustainable solution to the identified problem can be found in the hands of their consumers.