Interactive Advertising Management - Essay Sample

Introduction

Interactive advertising is an online based media tool that is used to communicate with the consumers and for product promotion, service brands and announcement for the public service, without forgetting the corporate or political groups. There is a need for the absolute enhancement and communal communication with whoever and whenever the advertisement is directed to. One of these advertising media tools is Jobs DB. It is one of the online tools that is effectively used to transform lives through advertising and the knowledge on the need for the urgent knowledge on the product or services. Jobs DB was founded in the year 1998 with the sole aim of performing the advertisement, and it has been in the growing trend, and to this level, it has become an important tool in marketing and spreading the whole information that concerns production and service provision. It is a very important tool for the employers and the students because from there, employers can know the current job positions and advertising vacant job position while students can find the internships opportunities. The online tool then became part of the Australian Stock Exchange-listed SEEK limited. It today provides those seeking jobs the opportunities that are exceptional, so much into adherence to the philosophy of excellence. It has students in as the main central focus.

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The Essence of the Jobs DB

It has a very good existing network and reputation and has a clear job category. It is a good website for searching jobs. However, it's not a perfect platform for both students and employers overall. It also has specific issues surrounding it: it is not focused, and its massive nature; it is also not specific.

Analysis

There is a high number of users because the bounce rate is low.

Many users are between age 18-24 compared to age 25-34

The largest percentage of users are male accounting to 60.6%

The rate of the returning visitor after visiting the site is low compared to those who are first visiting as new visitors.

In the affinity category, those who go for media and entertainment have the highest percentage of 4.51% while those who lifestyle and hobbies, food and dining have the lowest percentage of 2.08%

In the market segment, the users that go for travel/ trips to China and Asia have a higher percentage (26.09%) compared to those who travel by bus and rail that goes for 15.94%

The 255 sessions had the highest number of page views of a total of 4652.

It is evident therefore that the rate of use of the online tool is high and that at the organizational level many people are after knowing what is going on and that all sessions are utilized. This means that many people are at the verge of knowing who what is up at the market place and what and the tens I the corporate world. This then leaves with the conclusion that Jobs DB is a useful tool that has greatly affected the lives so many people. However, it is quite interesting to note that the rate of the people why is returning after Vivint the site is allow compared to the number for them that are visiting for the first time. In a way, it means that there are people who visit the site after the curiosity mad don't mind returning and checking in what is up once again.