Market Research on Laptop Stands in the UK - Paper Example

With the popularity of laptops, newer inventions are being realized everyday as accessories to the laptops. The latest and which is blowing the market is laptop stands. Apart from protecting your machine by acting as a case cover, they also improve comfort by allowing the user to set the machine at a more desirable angle. By using an external keyboard and mouse, the user can sit back, maintaining a healthy posture thus eliminating the risks associated with laptop hunch.

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The greatest seller of these accessories in the UK would be Gum tree, e-bay, and Amazon. These companies probably have a greater demand on the market because of the platform that they use; online selling. With potential customers from wherever they may be; office or home, simply have to browse their sites and select the accessories they decide which usually is delivered to their doorsteps and they do not have to leave the house. They are also likely to have a better audience interaction as being an online retailer, and people who visit your site probably own a computer which might be a laptop. Unlike a physical shop, where directing traffic to your premise might be hectic, and it is not guaranteed that everyone who walks in is looking in to buy your products, thus a smaller market presence.

The major benefit of running a physical store would be that clients get to see what they are buying before they pay for it; they get to test it and would leave the store satisfied with their choice unlike waiting for delivery based on the sellers word. This is also, most likely to realize better customer relationships as well prompting possible future transactions.

What the market for laptop stands in the UK is still big, and there is room for more entrants to share comfortably. However, this will not be for long as the current ones are building on their base and might demand it shortly. This is thus the best time to enter and swiftly.

There is an increase for laptop stands in the United Kingdom and an examination of the issue helps in addressing the sources of the increasing demand for the equipment and how to address in the increase in the demand. With the growing technological development in the modern society, there is bound to be realized an increase in the use of laptops and the related accessories. Presentations using laptops necessitate the purchase of laptops stands leading to an increase in the demand is the product. The high demand has led manufacturers to come up with various types of laptop stands in the United Kingdom and the dominant brands are such as the Laplift, Ergofold 2, Touchdown, U Top, Ergo-Stand among others The prices of the laptop stands range from 30 to 70 where the difference come in terms of quality and the brand.

In the analysis of the demand of the brand which is in great demand in the country, Ergonomic proves to lead the market and this is because it helps in adopting a healthier approach in the use of laptops and tablets. Another advantage of the Ergonomic type is that it comes with a mini keyboard and a mouse in addition to a stand that is used to raise the screen, a stable base for working which helps in taking regular breaks and relieving upper body tension. In this manner, the market for laptop stands in the United Kingdom skewed towards the types that offer flexibility, convertibility and uniqueness. Additionally, the brands that have capture the largest market segment in the UK are those that are efficient, durable and affordable and which create comfort while using a laptop. There are three main reasons why there is an increase in the demand of the laptop stands and the first one is that they help in improving posture by elevating the laptop to a suitable working height to reduce strain on the neck. The second reason is that they help users to use external mouse and keyboard which then improve the posture and reduces stress on the lumbar region. Finally, they help to move the laptops away from the eyes thereby helping to reduce screen strain and allows users to work at a comfortable distance.