NYFW: Tech-Impact on Bi-Annual Fashion Event - Essay Sample

Introduction

Yes. NYFW is still valid. The major component of the fashion industry is the footwear, apparel, and textile as showcased during the New York Fashion Week. Technology has impacted both positively and negatively on the bi-annual New York fashion event. On the positive side, technology has improved the quality of fashion and increased sale of designer wears. The designers can take eye-catching pictures of their fashion item while in the showcase in New York Fashion Week which they use to lure more customers into purchasing their products. The "see now" and "shop now" apps have been used by designers like Burberry and Tom Ford to market their newest fashion trends during the NYFW events.

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On the negative side, technology seems to be killing the previously much-hyped fashion event which brought multiple of designers from different nations to showcase their items to the audience. This has been witnessed by a fall in the number of designers and the audience who attended this year's NYFW show. In comparison with the previous years, the number has significantly reduced. It is argued that designers nowadays prefer using social media apps such as Instagram, Facebook, and Snapchat to market their fashion wears hence saving costs that would have been used to travel to the NYFW event.

Chances of Fashion Week In Future

NYFW still has a lot of opportunities to reestablish itself. It is evident no one can tame technology. We can only embrace it or fail to adapt and suffer the consequences. Despite the ups and downs being experienced by the organizers to host the NYFW show, I believe there is still chance one way in which NYFW can ensure its survival in the future events is by adopting the new technology to market the game across the world vigorously. The advertisement through social media will create awareness hence attracting new designers to the show. The second reason the NYFW still can resurge itself is by initiating prize-winning activities. It can maintain its vanishing clamor by bolding an awarding event on to the fashion showcase. By promising to reward the best designers and that audience who travel from far regions to attend the show will encourage more people to attend hence reigniting the glory back.

How NYFW Fits In Other Weeks Fashion Show

The NYFW has a lot of similarities with the majority of other fashion weeks across the globe hence perfectly fit in them. The structure of event matches with the majority of other fashion weeks. The type of fashion trend being exhibited in other weeks show is sometimes a repetition of the other shows. The significant similarity between the NYFW, Milan, and the Paris Fashion Week Show is that in both there is a showcase of traditional fashion which is currently being sought after, unlike other new models.

Uniqueness of NYFW

It is absolutely with no doubt that the NYFW is the biggest fashion event worldwide10. The bi-annual event comes with a lot of uniqueness which is yet to be invented in other fashion week shows. The NYFW always features new upcoming designer whom after showcasing their item end up increasing their sales. The other factors that make NYFW standout among other shows are that there is usually flooding of top and influential people who often attend to support upcoming designers that showcase their fashion. Some of the prominent people who participated at the just concluded NYFW include the globally crowned female rapper Nicki Minaj, Tiffany Haddish, and Rihanna among others.

Bibliography

Stone, Elaine, and Sheryl A. Farnan. The dynamics of fashion. Bloomsbury Publishing USA, 2018. Viewed on 23rd April 2019 https://www.bloomsbury.com/us/the-dynamics-of-fashion-9781501324079/