Paper Example on Sports Boot Market in Brazil

Executive Summary

This paper is a final marketing campaign report for the new explored market for Nike's hybrid sports boots in Brazil. The research starts with a proposal that establishes the potential market for sports boots and importance of sports boots on the customer demands. Comprehensive literature is then built on market sustenance strategies for sports footwear, assuring the company owner that this is not a mere idea, but instead, it is a plan that the business will require to withstand the market environment. Finally, the market forecast plan that projects the future of the market drawn from market research statistics.

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1.0 Challenges to the Sports Boot Market in Brazil

The success of business builds from the innovative ideas of entrepreneurs and economists of creating a new niche of products that tend to fit the demands of the market. Appropriate market strategies guide marketers on the consumer needs required to aid them to withstand the ever dynamic business environment full of challenges. A marketing strategy provides an insightful highlight on the market gap in a new location and establishes means through which the found market opportunity can be filled and be maintained. In essence, the success of marketing lies in the formulation and implementation of marketing policies. The formulation and implementation of a marketing campaign is a multi-dimensional perspective then involve creativeness, a logical analysis, and innovation of a new way of thinking formulated enhance profit for the business. The success of a business starts with the visionary minds of its owners in establishing the success of the business through formulation and enactment of techniques to drive the business to success in any newly explored market.

The hybrid sports boots have a vast potential market in Brazil's economy since the nation has a large number of youths who engage in sports majorly football. The sports footwear will satisfy the needs of players both in gym exercises and playing football matches. There are numerous local and national athletics clubs in the nation which provides a diverse, broad market for the shoes.

Consequently, the development of a sports boot supply store in the country would fill large swathes of highly unexplored markets potential for football boots in Brazil. Some research reports indicate of inadequate market supply for sports outfits in Brazil, whence, exploiting the market with Nike boots would serve to feel the market gap. Another drive to the market potentials is the high-income disposal present among the majority of Brazil's residents living in urban centers who would want to feel the value for cash in commodity they meant to purchase. Finally, investing in sportswear market of Brazil is culturally significant for a nation that has periodically produced world's football elites that play in top leagues globally as well as the provision of a good representation of their land. Engaging in football in the nation is a culture, and every youth has an inborn talent to play soccer. Unlike youth in other countries, Brazilians are more talented. Where Nike explores the potential and meets it, the firm can receive acceptance for the promotion of culture by the provision of attires needed.

Since the company is introducing new sports boots in the market, the extension management might lack efficient persuasion tools to link the customers and the sales distributors causing slow purchase power for the shoes since consumers could be unfamiliar with footwear. The market promotion team might find a difficulty in the facilitation of a right channel to reach all customers in Brazil. Other sports footwears exist in the market. Hence the organization expects stiff competition in the dominance of the market. Producing similar products with other companies can only spark the unhealthy competition, but the extension lacks adequate research capital required to facilitate a survey on consumer needs and new modifications that can surpass the products of competitors. The boot marketers can lack efficient strategic communication tools to provide information to clients and feedback from customers to management. Knowledge is essential in the establishment of market needs and footwear use reviews from consumers; market information makes it possible for a business organization change habits in production. However, entrepreneurs don't focus on challenges, but opportunities available for success will offer a solution to the rising problems

2.0 Solutions to Challenges Facing the Sports Boots Market in Brazil

2.1 Design of a New Product

Recently, Nike footwear has produced athletes' sports boots that are so ideal for use in both indoor games and outdoor activities. The new boots not only increase comfort in the players but also reduce injury incidences when athletes engage in their respective sports. The inner and middle soles of the shoes are designed with soft cotton wool, and rubber that reduces the wear and tears reaction of the foot and the shoes hence players will enjoy using them. Moreover, the upper cap is made of pure kangaroo leather material that is soft enough to shield the player from external injuries. The footwear is full of lightweight materials for comfort when running on hard surfaces for a periodic time. The boot designs aimed to improve the protect and support of the foot by focussing more on the anatomy and movement of the leg and foot in which the footwear comes in varied colors and styles. In the end, the sports shoes out-sole have patterns to enhance friction pattern allowing athletes to take part in games at any time of the climatic season.

Initially, the boots will be manufactured in USA companies and get shipped through contracted shipping firms to the Brazilian stores. The sales managers will organize for well-furnished stores in urban centers from where customers can timely access the sports boots. Consequently, the business firm aspires to partner with other local firms to provide a suitable promotion mix in electronic and print media. The new sports boots project might have a significant challenge of competition from other well-established footwear companies in the nation. However, a breakthrough to the challenge includes investment promotion tools to surpass competitor's dominance in the market. It recommended that the management engages in high responsive boot advertisement strategies such as direct sales to capture the loyalty of customer base.

2.2 The Use of Effective Promotion Tools

In a business environment, the control of the persuasion of communication with customers designed to communicate product values helps expand the purchase of the products. For efficient and success full communication, managers are free to select the best tool available from promo tools made of adverts, personal sales, promotion sales, public relations, and direct selling aimed to controlled consumer behavior towards the product("Nike Marketing Mix (4Ps) Strategy, MBA Skool-Study.Learn.Share.", n.d.). The sportswear extension in Brazil will embrace the use of social media to reach its consumers as well as television advertisements hosting sportsmen ambassadors to challenge competitors in attracting customers (Brohi, Prithiani, Abbas, Bhutto, & Chawla, 2016). Equally, directs marketing might build strong brand-customer relationships and boost the morale of client purchasing the boots directly from manufacture stores.

2.3 Variation in Sports Boot to Outmatch Market Competitors

A new product is vital for manufacturers and consumers in essence that it makes it possible for both to stay in mutual relationship providing an advantage in the competitive marketplace. For a business organization, new items help their market growth and remind consumers that they need to do things in a new way. However, the creation of a new product can face financial constraints. Therefore, the boots will be technologically be modified to suffice the market needs. The sports shoe manufacturer will partner with technology companies to produce internally made iPods and accessories to entertain the customers and assist in the recording of time and pace when exercising.

2.4 Integration of Effective Marketing Communication Strategies

These are formulated procedures articulated to reflect on the organization's missions and aid in the achievement of the set goals through coordination of factors of the promotion mix. Integrated marketing communication is useful in attraction and maintenance of customers for any organization through realistic visualization of the Boot's characteristic and image (Mandke, Deshmukh, & Mandk, 2016). The Boot marketers would exploit the social media platforms to create the reality and provide back-to-back communication between consumers and the management. In the end, the organization management can obtain feedback from clients on poor performed areas that need review.

3.0 Marketing Plan

3.1 Targeted Market and Demographics Determining Market Size

Demographic factor that influences the Nike sports boot market includes age and sex groups of expected customers. According to Anic and Mihic (2015), demographic variables that influence the fashion consciousness of a population in which individuals purchase the hybrid soccer boots to change their physical manifestation and fascination. Where a person needs to prove attractiveness and confidence levels brought by fashion, him /her buy more items, allocated more finances buying and unintentionally buys sports boot. In essence, young people have a more purchase power than aged individuals who no longer value the significance of physical materialization.

According to Neves-Anderson and Schneider (2014), the majority of the Brazilian population is made up of youths and people below 65 years, and the majority of them...