Strategic Innovation at Fujitsu - Essay Sample

Fujitsu is a Japanese based Information and Commination Company that was established in 1935. Fujitsu was initially started as a subsidiary of Fuji Electric, also a Japanese based company. Since its inception, the company has grown to capture the largest portion of the Japanese market and gone further to tackle the international market (Harvey & Edmondson, 2016). One of the most persistent qualities of the company since its inception is the need to innovate and advance the industries that they ventured into. In fact, their company mission puts emphasis on the need to innovate. The Fujitsu vision states; Through our constant pursuit of innovation, the Fujitsu Group aims to contribute to the creation of a networked society that is rewarding and secure. Bringing about a prosperous future, that fulfills dreams of people throughout the world (Corporate Philosophy "FUJITSU Way" - Fujitsu Global, 2017).

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In pursuit of innovative business processes and platforms, it has always been imperative that strategy is implemented. It may be imprudent to ignore the potential loss that companies stand in venturing into new technologies and pushing new products into the market (Bitar, 2003). In employing innovative strategic approaches towards product development, the company has realized significant growth since its inception. The first competency that the company has ensured to remain constant is the reliance on quality information from their research and development team. The department (R&D) has played a pivotal role in ensuring that the company succeeds in their entry to new markets and development of new products (Harvey & Edmondson, 2016).

In 2014, for instance, the company employed nearly eleven thousand researchers to work on a varied number of projects (Harvey & Edmondson, 2016). The companys strategy in pushing these products into the market was to categorize each project into specific classes and determine the required amount of time that each project had to stay in the lab before being brought to market. The prioritization and classification of the projects with regard maturity in the lab vary. Implementation of innovative software and other IT products, therefore, is presented with a slow but very thorough process (Harvey & Edmondson, 2016). The strategy as is realizes quality products from the company. In order to ensure that there is consistency with regard to release of the products upon maturity of development and manufacturing, the company can adopt a scheduling system that improved on how best and tactical the company can push the products to market. References

Bitar, J. (2003). The Impacts of Innovation on Strategy Management: Strategy in Turbulent Environment. Retrieved 13 January 2017, from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.462.5678&rep=rep1&type=pdf

Harvey, J. & Edmondson, A. (2016). Open Innovation at Fujitsu (1st ed., pp. 1-18). Boston: Harvard Business School Publishing.

Our Corporate Philosophy "FUJITSU Way" - Fujitsu Global. (2017). Fujitsu.com. Retrieved 13 January 2017, from http://www.fujitsu.com/global/about/philosophy/?utm_source=fujitsu.com&utm_medium=aboutMenu&utm_campaign=none