TeleClinic: A Leader in Telemedicine & Teleradiology Services - Essay Sample

Introduction

TeleClinic is a NY situated in the United States of America which provides telemedicine and teleradiology services. It requires that all doctors together with associates radiologists to have been certified by the American Board of treatment verification of United States of America. Due to the high professional in matters relating to medical care, they are being used as a reference while writing a business plan of a place which needs similar services. It was discovered that in Bangladesh, there was the inadequacy of qualified and professional doctors who could take care of the patients in need. In this business plan, a lot of Teleclinc information is discussed to justify the reason unto why Bangladesh should give have easy access to Telemedicine and teleradiologyy services. The Company should be set in Bangladesh city due to its low access to qualified and experienced doctors. The primary mission of establishing this Company is to ensure there is easy access of professional medical. It also concerned with training more doctors to cover up the already identified gap of insufficient doctors. The Company will try to be unique through having technological practices of Telemedicine and teleradiology. The Company established should also have exclusive pricing and marketing strategies to make sure that it competes well with others as well as obtaining objectives of making profits. Another important which is also captured in this business plan are strategies' of delivering services. The Company will apply the fast-rate method, which is the best technique for making sure is clients are served to their best interests. Finally, the business plan contains a projected financial plan which is assed after assessment of overhead costs and revenues obtained.

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The Rationale for TeleClinic for Bangladesh

Inadequate Workforce

The ratio of the Bangladesh population and the number of doctors is not proportional. The patients who need medical care are more compared with the doctors available. It is a situation whereby an opportunity arises, and it needs to be filled through developing a solution. Furthermore, even those doctors who are there do not have sufficient time to give patient attention and care one at a time. It also becomes impossible for doctors to attend any emergency due to workload Hoque, Mazmum, & Bao, 2014). The scenario explained above develops the following question. What should the patient of Bangladesh do? The scene reaches to extreme points whereby patients go to unprofessional doctors who charge them higher prices. It is has become unfair for the patient to pay higher rates, but the services are inferior. Considering all those factors, it is therefore justified that patient in Bangladesh has the urgent need of doctors who are professionals and also got higher experience levels.

Center Basis

It was discovered that most of the doctors are Dhaka based, and in various districts and divisions, patients even die without getting the very essential regular treatment. Another discovery is that there are trust issues among doctors in Bangladesh. It happens since these doctors are getting training through the website (Ahmed et al., 2013). Learning through the website may not be as effective as it is supposed to be. A qualified doctor needs to undergo the right training for the competency to be achieved. Therefore, a centre base is required in order to have professional and experienced doctors in place to prevent regular deaths.

Business Description

This Company was established early this year under the category of Public Benefit Corporation. It is found was in line with laws of New York State and where Yeasmin Syeda was the custodian. For the last fifteen years, this custodian dedicated herself to work for the service of people. She has already gathered enough experience to work with an organization such as Save the Children that is found in the United States of America. She also worked with qualified doctors as well as radiologist an aspect which added her the experience in the fled of care. With this experience, Syeda Yeasmin came up with an idea of bringing close this medical aid and attention to the people of Bangladesh who were victims (Mostafa et al., 2011). She implemented this idea through gathering resources to come up with a Tele clinic to help people from the USA to Bangladesh who was in great need for medical aid and care.

The Mission of the Business

The mission of TeleClinic is to offer service of American medicine to the remote areas of Bangladesh. However, this will not be an easy task, and it requires quite a lot of resources. First of all, there is a need for training doctors an interns who can assist in achieving this mission. Having this upgrading of doctors means that resources must be used which is supposed to come from well-wishers, investors, and other facilitators.

New Service to Be Introduced in Market

It is a fact that for well-wishers, investors and other facilitators to support any business plan coming from a company, it must exhibit unique characteristics over the existing Companies. It is a scenario which must happen for the relevant stakeholders to come up with a decision on whether to support the business or not. For investors, they assess whether the company established will be able to give them returns and duration needed for those returns to be realized. For the Teleclinic, some of the new services which will provide includes

All doctors and radiologists operating in this clinic will have passed from the American Board. It is a body which assesses the qualifications of the doctors and radiologists and certifies them in most hospitals in USA. The doctors who have passed through this board verification are known to be the most updated and experienced when it comes to patient aid and care issues. The doctors and radiologists who have passed through this board usually have two primary necessary services for their patients. The first service is called Telemedicine, and the second one is called Tele - radiography.

Under Telemedicine, certified doctors from the American board will attend to their customers through a video conference call (Busra & Rahman, 2014). In this situation, it means the patient and doctor will have ample time of talking to each other. Through this conversation, the patient is supposed to give details and make all reports which are necessary before the visit. After the statements are made, the doctor and patient will arrange for a date or a meeting for actual treatment to take place. The details will help the doctor to carry out the necessary research about the patient information. It is a strategy or policy which will make sure that the doctor will be treating the correct illness. In addition to that, it will save time for treatment since the doctor has all the information needed to address that particular ailment. Even for the communication barrier challenge, a backup of translation is being provided an aspect that makes treatment efficient and effective.

Under the tele - radiography, the certified doctors by the American body of verification will perform a task of reading all diagnoses images. From this diagnosis and pictures, the reports are developed to suggest the kind of treatment to be implemented. For transparency, the proposed method treatment and reports from diagnoses a well as images will be sent to the website (www. teleclinic-us .com) (Siddiqua & Awal, 2012). It will be a coded security site whereby information on how to deal with particular ailments is uploaded. That report will be usually effected in the website for a period of 24 - 48 hours. Then the patient to the facility center and collect all the imaging diagnoses in hard copy for future reference.

From the above explanation about the new service, it can be seen that this Company is dedicated to giving the best services in terms of medical care delivery. It is a matter of the fact that health care is a very delicate and sensitive issue which means it needs a lot of attention. Through selecting the doctors and radiologists who have already been verified and certified by the American board, it is a show of great determination towards achieving the mission of establishing this Company. In addition to that, the issue of having dual technology (Telemedicine and teleradiology) provides a clear insight into what this Company will be. The three new services will aid a lot in improving the reputation of the Company, which means that it will have a lot of referrals. Many referrals translate to heightened income, an aspect which will attract more investors. In addition to that, the Company will have achieved its mission of making health care accessible to the population of Bangladesh, which for many years, they have been a victim.

The Summary of the Business

Overview of Industry

The reports show that in the United States of America, the sector of Telemedicine currently is making more than 10 000 dollars sales (El-Miedany, 2017). It is quite a recommendable figure bearing in mind that the industry is still young, and it has the potential of growing to serve many clients. The reason unto why these companies are making that vast sales is an aspect of integrating Telemedicine within their strategies of treatment. Further research shows that most consumers in this industry primarily focus on the following factors when they want to purchase treatment services.

The cost of flying abroad after treatment has taken place. While using Telemedicine, there is no need for the patient to travel long distances or fly abroad for pre and post-visit to the Doctors. Using Telemedicine, the two visits can be done at ease and therefore saving cash for the clients ( patients)

The patient usually saves the time of traveling to and fro to see doctors for their treatment and advice. In a way, it is economical and hence reduces the overall cost of treatment.

Devolvement of most experienced and qualified services to remote villages which is one of the required conducts and ethics within health care professionals. It is sated that all health care providers are supposed to exhibit a lot of care through making their professional services accessible to even less fortunate ones.

The Marketing Strategy

For any business opportunity to get facilitation, it must categorically state its target markets. In addition to that, it should also sate well what are expectations once they can identify Market. Finally, it has to prove strategies being put in serving the target market will bring out the expected results of providing lacking services while still making profits. About this telemedicine company, the targeted Market is Bangladeshi patient. The results have shown that the potential number of clients who need these services is more than half the population in Bangladesh.

The Pricing Strategy

The pricing strategy is one of the main components which must be included in the business plan. It serves as an essential indicator of whether the Company to be established is going to make profits or not. An essential factor about pricing strategy is to have an overview of the competitor's price. Once the newly developed Company is aware of the costs of chair competitors, it, therefore, becomes easy to adjust those prices to attract more clients. For the teleclinic company, it has already undertaken a complete analysis of their competitor's price while considering competition pricing ad costs of customer acquisitions (MITCHELL, 2019). With all consideration being done, the Company has decided to come up with the following pricing strategy. All patients have to book their appointment through online services, and before the election, patients have to pay via credit card. The payment should be made in parts whereb...