Urban Decay Ad Shows Power of Feminine Beauty in Empowering Women - Essay Sample

Introduction

The Urban Decay advertisement embraces the idea of women being uniquely beautiful. The idea is evident in the advert, whereby it recommends the use of cosmetics by ladies. The editorial also depicts various themes related to feminist beauty and its importance in the current generation. Additionally, the use of cosmetics plays an essential role in boosting the esteem of an individual for better results in daily dealings (Jedinak, 2019). The reason behind this is that it enables one to be confident and classy, especially informal places such as offices. Also, artists use beauty enhancers to look better during their performances. Good-looking actors and singers tend to gain more fans and followers due to a series of things related to beauty. Thus, the Urban Decay advertisement supports the concept of women being beautiful in a unique manner.

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Beautification boosts the self-esteem of a person. In recent years, beauty is more of embracing the true identity of someone (Limkangvanmongkol, & Abidin, 2018). The advertisement regards beauty as a tool that people can use to be bold in various matters such as performing in a show. Prettiness, therefore, enables one to be who they desire to be in specific contexts. Moreover, the general idea of beauty brings about issues such as gender and racial prejudice in the current era. A woman thus is encouraged to embrace the use of beauty tricks as a way of gaining confidence. It would prevent various problems, such as discrimination from colleagues (Jedinak, 2019).

Besides, the advertisement talks about gaining confidence as a woman through beauty. The editorial offers an explanation that the outlook of a person determines their capabilities. Wearing beauty products such as lipstick, classy shoes, and dresses, among other things, would make one feel at their best self (Thammchart, 2019). Moreover, through the influence of these cosmetics, a person can build confidence in occasions such as music performance, talk show, among others. The person would also not be a subject in a situation that would intimidate them due to their physical appearance. The editorial describes this concept as being pretty without feeling the need to apologies.

Feminism is one themes brought out in the advertisement. It involves the personal aspect of the person, the cultural as well as the sociological development of a woman. The idea of embracing the beauty in the current era leads to positive impacts such as gaining more friends. The victim can attract more colleagues who would stick with them and share concepts of various things. Most women spend time together to share about beauty tricks (Limkangvanmongkol, & Abidin, 2018). These meetings help them build friendships among them, thus granting them a chance to embrace the idea feminism.

Urban Decay has also been a platform that seeks to deliver the concepts of feminism across the globe. Initially, the organization helped with women who faced challenges such as male chauvinism. However, in the current generation, the operation aims at empowering the female gender. The platform believes that a girl with a dream of becoming pretty will one day be a woman with a vision in society (Binwani, 2019). Therefore, the advertisement encourages that women should embrace beauty because it is a road to achievements, especially in the coming ages.

Embracing the feminist beauty brings about a diversity in society. The tricks of beauty enhancers lead to the emergence of new looks as compared to the previous ones. The advertisement talks about the appearance of new faces for a show. Therefore, it is easy for a woman to look different on various occasions (Thammchart, 2019). Also, diversity promotes cosmetic companies across the world. In the advertisement, people from all regions are encouraged to purchase and use cosmetics to be equally beautiful with others. Consequently, these products are not only available to celebrities but also the rural markets.

The Urban Decay platform conducts various events globally. These occasions bring people from different socio-economic backgrounds, ethnicities, and cultures together. Through the interaction of these people, one can learn an idea from their colleagues (Jedinak, 2019). Therefore, it helps society in embracing diversity and incorporate them with cosmetics. Consequently, it leads to the emergence of new concepts and powerful combination of culture and beauty. Besides, it markets various brands of products to all the backgrounds available. Through multiple markets across the globe, the operation can get customers of all races, ethnic groups, regions, and socioeconomic status (Limkangvanmongkol, & Abidin, 2018).

The advertisement also depicts beauty as a way of creating a link between the person and the audience. The idea is more evident among celebrities, such as musicians and actors. It is brought about by the uniqueness that the person has towards their fans. The technique helps stars to conquer various standards and boundaries. Additionally, beauty tricks bring about the newest faces on multiple social platforms that would help the celebrity to gain more followers. For instance, the Joey King, Lizzo, and Karol G are considered the current outstanding faces in the industry as according to the advertisement (Binwani, 2019).

In the entertainment industry, artists frequently seek to have more followers, fans, and money. They are, therefore, obliged to deliver their pieces in the best way possible. Additionally, they are required to be confident and look good as they perform. However, some artists have issues that could affect their courage during the process. These problems include uneven skin tone, loss of hair, among others (Thammchart, 2019). Therefore, the Urban Decay, recommends that such instances should be corrected using tricks of beauty. The platform encourages women to embrace these ideas of feminism to be successful in such events.

The central concept in the advertisement is to encourage women to enhance their beauty. The female gender in the current society faces so many issues such as discrimination, male chauvinism, among other things (Binwani, 2019). As a result, they would feel intimidated by their successful friends who have managed to be outstanding (Jedinak, 2019). Therefore, the Urban Decay platform ensures that all women in the current generation receive excellent care and support from their fellow peers.

Feminism is a factor that should be embraced by all the female gender. Once a lady has understood the concept of feminism, she can support another woman. When it comes to other issues such as self-esteem, the advert encourages every woman to use cosmetics to start loving themselves. Also, female artists should embrace the use of beauty tricks to attract more fans and followers. It also helps them to be more confident when handling operations. Beauty tricks, therefore, is of more help to women in more than one sector by making women beautiful and unique (Jedinak, 2019). The advert recommends that these women should be exceptionally beautiful both naturally or by the user of makeup, and they do not need to apologize for their good looks.

References

Binwani, K. J., & Ho, J. S. Y. (2019). Effects of Social Media on Cosmetic Brands. Khusboo, JB & Ho, JSY (2019). Effects of Social Media on Cosmetic Brands. Journal of Marketing Advances and Practices, 1(2), 1-10. https://www.researchgate.net/profile/Journal_Of_Marketing_Advances_And_Practices/publication/335542408_Effects_of_Social_Media_on_Cosmetic_Brands/links/5d6cc26a299bf1808d5eb1b4/Effects-of-Social-Media-on-Cosmetic-Brands.pdf

Jedinak, D. J. (2019). Shades of Beige: Tarte Cosmetics and Racial Inclusivity. https://digitalcommons.unomaha.edu/cgi/viewcontent.cgi?article=1050&context=university_honors_program

Limkangvanmongkol, V., & Abidin, C. (2018). Net idols and beauty bloggers' negotiations of race, commerce, and cultural customs: Emergent microcelebrity genres in Thailand. In Microcelebrity Around the Globe (pp. 95-106). Emerald Publishing Limited. https://doi.org/10.1108/978-1-78756-749-820181009

Thammchart, J. (2019). Cosmetics reviews and writing styles on Facebook fan page: A case study of top Thai beauty influencers. http://dspace.bu.ac.th/bitstream/123456789/3742/1/jerawan_tham.pdf