Analysis of New Mission of the Thomas Cook Airlines Company - Paper Example

The following are the Airline objectives to be met, both in long term and short term conditions:

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To bring to the customers high quality services within their reach. The services are geared to bridging the routes and market demands on the currently underserved areas

To employ cost effective flights within the region, leading to higher load factor, flexibility, great passenger comfort and high net profit. This is achieved by maximum utilization of improved Hub-and-spoke system to serve fewer routes with fewer plains.

To utilize e the most current electronic technology for the benefit of technology oriented people, as well as non-electronic technologies for the less experience travelers. This is aimed at minimizing jet lag.

Mission of the Thomas Cook Company

The newly proposed airlines mission is to fill in the niche in the robustly growing air travels and cargo markets between Europe, America and Japan. This is set to be met with high professionalism in the focus city.

Market Potential

The Tokyo route is the biggest in the Asia, with an estimated number of passengers reaching 2.4 million a year. This is due to the Japans world economic significance.

Opportunity

In order to remain dominantly competitive in the route to Tokyo, the company has in entertainment and travel budget. The tighter travel budget and the entertainment receive 8% of the operating cost. This is the among the largest category of expenses

Tokyo Packages

Thomas Cook airlines offer great services for Haneda holiday makers. This is done by availing tour packages with excellent traveling experiences. The places covered include Hiroshima, Osaka, Kyoto, Nara, and Hakone. The flights are planned to be from several hubs all around the globe. Most of the travelers usually flock the Meiji Shrines and the Imperial Gardens for tours. The other favored destination by tourists from the Tokyo airport is the Tsukiji Fish Market. From the airport, the travelers can get around the city through the subways ("Medium-Term Business Plan | Japan Airport Terminal Co., Ltd.", n.d.).

Weather and Climate

The Thomas Cook airline hits their maximum flight during the summer times in Tokyo when the temperatures are between 21-28 degrees centigrade.

Anticipate Financial Results

The average passenger load factor in the first year, depending on the seasons, is expected to be between 80-90%. The revenue is equally expected to increase to an approximation of 250 million U.S dollars within the first year. The gross operating margin to be achieved is double in two years time, from 124 U.S dollars to 129 U.S dollars ("Premium Class", 2017).

Key Success Contributors

The key success contributors of the flights to Tokyo airport by the Cooks Company is attributed to the new organization and management team, consisting of experienced cabin crews, ground operators, among others. The number of flights to Tokyo airport is to be increased to about 10 times in a week, especially during the peak periods. The states of the art of Boeing Dream liners are to be utilized to increase customer comfort. The excellence work of the Japan Airport Terminal Group is expected to boost the services offered by the Thomas Cook Company, in order to completely satisfy the customers travelling to Japans airspace. They Group proves to be good in Air Traffic Control. This gives a competitive edge to the Cooks company.

Resources

Medium-Term Business Plan | Japan Airport Terminal Co., Ltd.. Tokyo-airport-bldg.co.jp. Retrieved 17 March 2017, from http://www.tokyo-airport-bldg.co.jp/company/en/ir/policy/management_plan.htmlPremium Class. (2017). Thomascookairlines.com. Retrieved 17 March 2017, from https://www.thomascookairlines.com/en/fly-with-us/classes-fares/premium-class.jsp