Essay on Effectiveness of a Promotional Campaign

The promotional campaign is among essential tools in business as it introduces or reintroduces a service or a product to wider market in a given period. A promotional campaign should be a structure in a way that it reaches achievable goals. Additionally, the campaign should be presented in such a unique way that it all the potential customers are fully engaged throughout the course of showcasing its item. The promotions should be goal oriented in that it should have crucial elements at the core as the solid foundation, be able to engage the audience uniquely, put emphasis on the right aspects of the piece of art being promoted as well as ensure that positive results are attained. Art is the output of peoples creative activity where the artists hope that their products affect the emotional experience of individuals. However, different artists like Theodore Roosevelt and Leo Tolstoy have similar viewpoints of the art regarding the effective promotional campaign.

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A Laymans View of an Art Exhibition by Roosevelt

In his article, Roosevelt addresses the introduction of new pieces or art into the market which is aimed at giving the public a chance to have a view of what has been going on abroad. Roosevelt does not support the idea of the Cubists in the American Art market as he claims that the work of the Cubists is repellant from the conventional standpoint and that it is aimed at attracting the public attention due to its impressive nature (Levine, 2008). Additionally, he argues that the contemporary art aims at fleecing money from people who cannot differentiate between substantial art and superficial one. The artist should be the peoples guide and leadership, and by doing so, the society becomes connected with these artists.

What Is Art By Tolstoy

Tolstoy, on the other hand, has a similar idea of art, close to that of Roosevelt. He argues that we should cease to consider art as a means of pleasure but a condition of human life so as to have a precise definition of art. Each and every work of art gets the receiver into a relationship not only with the producer of the art but also with others who previously, simultaneously or subsequently perceive the same impression (Camp, 2006). A man is able of expressing the sentiment felt earlier on by the producer of the piece of Art. Similar to Roosevelt, Tolstoy is greatly concerned with the real and fake or rather counterfeit art, especially in the modern society which has become so perverted into considering bad art to be good. Tolstoy claims that people in the modern society have forgotten the action of real art, thus confusing aesthetic feeling received from real art with that of original art. Thus, the counterfeit art does not stir any connection between the producer and the receiver of the art.

Concepts Learned from the Viewpoints of the Two Articles

The promotional campaign should always ensure that the target market can create a connection between the pieces of art produced and also to the artists themselves. There is a great need for people to bring modernism to the Art industry, but the problem is that most of these pieces do dot achieve the ultimate goal of connecting people with emotions and the society in general. Rather, the Modernism in Art exhibitions ends up bringing temporary excitement to people who do not know the real meaning of art. For instance, there have been many cases of counterfeit pieces o art produced as sold expensively, and the buyers have ended up losing a lot of money in the process. Despite there being to have a market gap for contemporary art, the artists should fill in the gap by creating a connection and availing real pieces of art.

References

Camp, J. (2006). "What Is Art?" by Leo Tolstoy (excerpts). Web.csulb.edu. Retrieved 18 March 2017, from https://web.csulb.edu/~jvancamp/361r14.html

Levine, S. (2008). Forces Which Cannot Be Ignored: Theodore Roosevelts Reaction to European Modernism. Cairn-int.info. Retrieved 18 March 2017, from http://www.cairn-int.info/article-E_RFEA_116_0005--forces-which-cannot-be-ignored-theodore.htm