Paper Example on Characterizing a Typical User of the Product

Introduction

The consumers of the bottled water and seltzer are diversified in many features and they have different consumption rates depending on their gender, age, income level, race, and occupation and education level among other features. In terms of gender, women are more likely to buy bottled water and seltzer, with an index of 104, as compared to men who have an index of 95. The index means that 54% of women are more likely to buy the products as compared to 46% of men. The benefits of consuming these products are well known to the people who have high education and this reflected in the index figures as explained below; those who have graduated from college and higher are the most likely people to consume the bottled water and seltzer, with an index of 104. The ones with high school education and those who did not graduate from high school are the least likely to consume these products. In age, the highest consumers are those aged between 45 and 54 years with an index of 105, followed by those aged 18 to 24 years and 35 to 44 years with an index of 104. Those aged 25 to 34 and above 55 years are not common consumers. In occupations, the professionals and related fields, as well as sales and office workers are the most likely consumers, with an index of 108. Those with a household income of $150,000 and above are the highest consumers, with an index of 108, while those with less than $20,000 rarely get enough money to buy the bottled water and seltzer. The racial analysis shows that African Americans and other races consume most of these products and the American Indian or Alaska consume the least. The index numbers above show that people with different characteristics have different consumption trends.

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The Best Websites to Reach the Users

The use of websites is to advertise and create awareness which increases the chances of more people buying the products. One of the steps in the use of websites is to understand the people who use them. For example, travelers are most likely to buy bottled water and this may make the Airbnb one of the best websites to advertise on. However, Amazon has more traffic and the consumers there are 46.97% more likely to buy than on the other websites. The same is observed with the weather channels, where visitors to the site are 35.61% more likely to buy the bottled water and seltzer as compared to other websites. The traffic in ESPN website is also high and consumers are 19.19% more likely to make purchases as compared to the ones who visit other websites like CNN who are only 17.09% likely to make a purchase. The targets of the company can be met if advertisements are made in the websites that have high traffic and consumers are more likely to make a purchase.

Visual Presentations

The above bar graph shows the different consumption trends as per the age differences. The bars represent the figures in each category and in each of the age brackets. The consumption rates change with age as described earlier in the text.

Conclusion

The above pie chart shows the consumption trend based on the education level of the consumers. It shows that people with different education levels have different consumption trends as explained in the essay.