Essay on Hotel Monaco Chicago: Value Creation

1. This is a small hotel with establishments in seven cities across the United States of America. It is a boutique hotel and so in line with its nature; it has 72-100 rooms. When one stays at Hotel Monaco, there is an individual attention and services offered regarding the personality of a client. Thus, many liken it to staying at a friends place. The triple T-strategy is one of its primary backbones towards achieving its unique position in the hospitality industry. Here the hotel focuses on task, treatment, and tangibles. The target market is business travelers and weekend excursionists. The main characteristic of this hotel lies in the hotel location, which is in the northern business district featuring theaters and shopping centers (Hotel Monaco, 2014). This makes the hotel appeal to both globetrotters and business travelers who frequent the area. The hotel stands out through the service design where the focus is on the services personalized to suit particular customers interest. The employees are of a high level of creativity focusing on personalizing customer service with limited written procedures.

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2. Hotel Monaco being a private small boutique hotel employs a system where the focus is on the client. Every customer in the hotel receives the unique services that they require, as the hotel is small and dedication and individual treatment are easily available to the clients without much ado (Hotel Monaco, 2014). Concentrating on a single customer at a time is problematic in this kind of setting. Customers preferences and requirements override the policies and regulations of the hotel. It means that creativity and understanding of diverse needs and cultures of the customers matter to the hotel more than any other thing.

Any big hotel that tries to go the same way as Hotel Monaco would have to contend with high costs and difficulties in implementation of the same strategy that the hotel uses. Many large hotels frequently offer services as per their standards and not on personal clients requests. Moreover, it would be time-consuming for large hotels to focus on individual customers and at the same time, it would require hiring a high number of employees. All these factors put together means that such a service strategy is best suited at the small hotel of Hotel Monaco type.

3. The design of Hotel Monaco suits the requirements of its target market who are majorly globetrotters and business travelers. It is not just the personalized to allow the business people to feel comfortable and relaxed, but also various facilities that the hotel offers encouraging the tourists to return to the hotel next time. Each premise usually includes three meeting rooms, a fax machine, a telephone and unique and surprise presents like golden fish for some rooms and other presents subject to the client in the chamber and the creativity of the employees. At the front desk of the hotel, there is usually a business service that the travelers can make use of at any time during their stay in the hotel. The services include dealing with issues such as postage of letters, stamp duty, photocopy services, typing services, parcel delivery among other services (Hotel Monaco, 2014).

Weekend travelers and regular clients get discounted rates for Monaco Hotel services. It is the belief of the hotel to offer value for money in regards to their customers especially when they make a visit with their families. This makes the hotel competitive and one among the most sought after in the industry.

References

Hotel Monaco Service Design. (2014, August 25). Retrieved March 02, 2017, from https://www.youtube.com/watch?v=EQZnlPOblnk