Essay Sample on Success of Airport

Introduction

The success of any airport relies on branding and Identity. Most companies develop a unique brand to enhance the experience of the passengers. One airport that was established in 2014 after the closure of the Doha International Airport was the Hamad International Airport. Spearheaded by the U.K, Hamad International Airport had a big day of branding ten months after it was opened (Branding an airport, n.d.). The day the Doha International Airport was closed, everything else moved across, including the hotels because the old Doha international airport offered terrible services. When Hamad International Airport, the general manager began a design to create a new brand so that HIA can get its identity when it opens.

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One way the airport facilitated the idea he stakeholders of the airport worked together for two years to prepare to open the rebrand project that would make the airport reveal its identity after opening. Their plan also displayed their meticulous plan before they launched the HIA. The company also used elements such as messaging, wayfinding, digital platforms, and advertising campaigns to share the airport's information (Branding an airport, n.d.). HIA's also combined their identity with the Arabic star around the word because of the Arabic geometric and airplane motifs.

Also, the company also incorporated the Marronish Qatar national color with the Sheikh Hamad bin Khalifa name. Even though they went through challenges during the campaigns, they used the website to deliver their identity. As a result, their meticulous plan that was embraced by the stakeholders represented the core proposition of the airport's status. Because of this rebranding, the project not only uplifted the position of the airport but also gave hope to the passengers that they can use the airport.

The New Zagreb Airport

When a city gets a new airport, it usually gets a new name for that place, the citizens and the country. The long-term and expensive projection of constructing an airport engages hundreds of people so that they can contribute to the level of mobility and quality of life of citizens. The Zagreb airport was built within the deadlines of Berlin Airport after it was constructed in 2006. The airport was motivated to reveal its visual identity because they believed it was a good idea to extend its context to show their visual identity (Burger, 2017). One way the Zagreb Airport did to embrace identity was by managing the image and operations of the business. Since they never had a well-designed channel of communication, they adopted a high production level project that cost millions of dollars' worth of investment to construct the building that consisted of the partial movement of the customers.

Another way the airport strengthened their identity is by valuing the quality, culture, modernity, and organization of situations that revolve around their brand. In this perspective, Zagreb Airport made sure that it emphasized the roles of Croatia's communication with the world around to build its image on encouraging more people to visit their country. Another criterion the company used is by ensuring that the safety and efficacy regarding transport while traveling was satisfactory (Burger, 2017). They did this by designing ancillary airport facilities that improved, guided, and complimented the traveling experience of the passengers. The facilities developed ensured that the guests got high catering facilities, car rental franchises, shopping, gastronomy, and credit card lounges.

References

Burger, M. (2017). New Zagreb Airport - a Building or an Experience? Retrieved from https://filburg.co/new-zagreb-airport/

Branding an airport. (n.d.). Retrieved from https://airport.nridigital.com/air_may18/branding_an_airport_identity_is_more_than_the_sum_of_all_parts