Presentation on the Customer Base - Paper Example

Repeat customers are more important to a company than new ones and make more valuable purchases

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Retaining a customer base has become increasingly challenging in todays competitive climate leading to companies adopting novel channels of meeting their clients needs

The digital platform has become important for companies to communicate with clients. In this regard, many institutions have adopted the approach as an integral marketing strategy.

Almost all companies today have a dedicated digital marketing team supported by a technology team. This is a team qualified and well-vast with the ever-changing technology and social media environment.

Online PR and emailing tools are used to attract new customers as well as retain existing ones

SLIDE 2

Apple buyers look for perceived quality and usability. Apple devices have a range of useful applications which is what drives most android customers to become Apple lovers.

Apple buyers are willing to pay extra for better features

Apple buyers also like staying updated, which is why many will substitute their old Apple products for new ones on the market (hence the long lines at Apple stores).

On this note, it is evident that Apple has a community of customers that can be termed as a fan base. The majority of Apple Music customers are aged 25-34 years while 34-44 year-olds purchase Apple watches more. This is catalyzed by its online community.

SLIDE 3

On the company website buyers can search for items, make purchases, and even chat with a support team

The company has a data rendering system that collects and analyses customer use data. The collected data is then used to identify changing consumer wants and new trends as well as the effect of the competitions actions.

The company is then able to customize how it targets different customer segments

Apples top executives do not maintain social media accounts and the company does not have an account on top social media sites.

The company website plays a significant role in enhance marketing of companies product worldwide.

SLIDE 4

Apple uses anonymous social media accounts to keep tabs on what writers are saying about the company.

Apple has been known for threatening journalists in the past in a bid to control against negative publicity

Apples customers spend a lot of time on social media where companies like Google and Huawei are reaping the benefits of increased touch with their custom

As the world becomes more integrated digitally, Apple will need a robust digital change to ensure it reaches its customer base.

Apple seldom responds to information requests by spectators or audiences and cautiously controls the businesss [Apples] online face.

SLIDE 5

Samsung engages in an online PR campaign every time it is expecting a new product launch

Samsung also has a tendency to discredit its rivals on social media and has often attacked Apple by running social media as to dispel Apples weird fan culture.

The company also has online chat forums where users can interact with other users in a bid to popularize its image.

Samsungs robust social media presence has also proven to be its undoing in the past as evinced by the widely shared social media story of exploding Samsung Galaxy phones also it has email campaigns with messages of new offers and promotions

SLIDE 6

Many customers are also preferring to shop online and with the increased permeation of mobile payments, future companies will transact most of their business online than at a physical location.

Online PR does not only involve marketing to the audience, but also improving access to services. Technological breakthroughs have enabled companies to launch innovative products that further the customer experience

With some companies offering subscription services where subscribers receive better and cheaper services than non-subscribers, online PR is bound to have an influence on the profitability of tomorrows companies

On this note, Online PR can definitely be assumed as a good strategy directed at gaining competitive advantage.