Research Paper on Technology Adoption in Business Management

Paper Type:  Research paper
Pages:  7
Wordcount:  1701 Words
Date:  2022-11-07


For a company to be successful in the current world, it has to embrace technology. It is becoming more and more impossible to treat business management and technology separately. Implementation of new technologies to business management is a fundamental approach towards fostering innovations aimed at ensuring business growth and survival through the development of an innovative culture in companies. Application of new technology ahead of other companies is an important strategy of making the company achieve a competitive advantage. Through various types of technologies, management ideas are easily converted into reality. In fact, technological innovations are increasingly becoming important tools for entrepreneurs. They are also increasingly becoming the means through which change can be exploited as an opportunity for different business activities and services. Indeed, new technological innovations continue to have a major role to play in the competitive business world.

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Technology has also often been considered the main driver of firms' performance, specifically as a necessary form of entrepreneurship. Every enterprise, from caterers to health care professionals to retailers, are actively investing in the application of technological innovations as a way of helping them market their products and services, drive business and improve offers. The world is also in an age of industrial overhaul, where the tech companies such as Netflix, Yelp, and Lyft have literally been obliterating longtime giants such as Blockbuster, Zagat as well as traditional taxis. The situation may not much different with Singapore Island Country Club, as it is of paramount importance that the company adapts to new technological innovations and digitalization, or it will become obsolete.

Background of the Case Study

The Singapore Island Country Club is the very first Golf Club in the Farrer Park. After the arrival of Justice John T. Golney in 1887, with his clubs, he came eagerly anticipating to play golf but realized Singapore had no golf connections. Mr. R. N. Bland, another golf enthusiast, and Justice Goldney, then drew up the plans on the site to establish the club at the Ferre Park area by selecting the nine greens and tees where holes were to cut. The course had indeed a fair one, particularly with the potential hazards only being the sundry ditch and rails with the broken grounds. The club opened on 17th June 1891 by Sir Cecil Clementi, the Governor from then. Members of the Sporting Club (Singapore Turf Club's predecessor) were qualified to join the club, as it was in the racecourse grounds where the golfing activities were taking place (Singapore Sports Council, 2018).

With the increasing popularity of golf, the Golf Club's President, John M Sime, made the decision to look for another optional golfing site. The site at the MacRitchie Reservoir had been located and the work of clearing the area occupied by the jungle began in 1920. The 9 holes of the scheduled 18 hole-course became ready after 2 years. It gave the members a choice to play either in the racecourse or in the new course (MacRitchie). However, the Golf Club later made a permanent relocation from Race Road to the Bulkit Timah's MacRitchie site on 31st August 1924 (Singapore Sports Council, 2018).

The Significance of the Study

Technology typically refers to the integration of the human know-how, tools, equipment, machinery, building, information, know-how (technological skills) and knowledge about marketing, equipment, management and organizational know-how in achieving practical results. The use of technological innovations in business management includes the use of strategies that are set up to ensure knowledge development that is consistent through development and research. It includes strategies put in place to ensure consistent development of knowledge. It includes the application of the knowledge generated to address the organizational issues in the diverse fields. Technology use in management is a continuous process which leads to the discovery and development of new innovations. Technological innovations also improve how innovations can be applied in the management processes (Audretsch, Lehmann, & Wright, 2012). Application of technological innovations is an important factor in accomplishing sustainable development, as new technologies and innovation lie at the center of economic, technological and social processes. The significance of using technology in management can also be checked and measured by indicators at different levels.

Business management includes actions and practices that explore technological innovations in organizational performance. Well-structured technology and innovation promote effective management as well as that organizational culture and an organizational environment that positively impacts the attitudes of innovation and the adoption of technology. The importance of addressing how technology promotes management at Singapore Island Country Club also comes from the fact that the practice promotes the development of different products that have a compelling value proposition, builds on the voice-of-the-customer input, and seeks sharp early product definition. It also aids the management to be dependent on an effective approach cross-functional teamwork development and aids in promoting the idea of launching systems with the necessary ideation of practice. It also aids the management to have a technology strategy and product innovation and that guides development efforts while also fostering the correct climate and culture of innovation (Luzipo, Herselman, & Biljon, 2015). The use of good technology innovations also guides development efforts while also fostering the right culture and climate for innovation. Application of technology to management practices also enhances the generation of knowledge from the multidisciplinary team, and increases customer satisfaction, as customer input is often put into consideration in the innovation process. It also makes sure the utilization and allocation of resources are appropriate in the innovation process, as well as enforcing the continuity of technology and innovation management.

The study will be highlighting the impacts that technology adoption has on the business management of Singapore Island Country Club. The findings in the study will be significant to the company's management in the formulation of better strategies for improving and advancing the management process, as well as in enhancing customer relationship. The study will enable the company's executives, the policymakers of the company and its financial sector are aware of the adoption of technology as a significant aspect in the maintenance of customer loyalty and in making strategic decisions. Good management policies will aid in the improvement of customer confidence in facilitating more activities in management that will go a long way in stirring up the company's growth. The research findings will also be significant in the formulation of policies as a way of ensuring customer loyalty and the company's performance through its adoption of technology (Audretsch et al. 2012).

Finally, the study will also be contributing to the knowledge and academic literature of other researchers that wish to expand on the subject of adapting to technology as a way of improving business management. It will also put into consideration other variables such as criticism, as well as expanding on the point of furthering research in the field of marketing.

Scope and Limitations of the Study

The study aims at establishing the impacts of technology adaption in the management of the Singapore Island Country Club. The study evaluates the impacts of responsiveness, reliability, and accessibility of proper management processes. It also includes the branch managers, customers, and head of departments.

The study is conducted to look into the effects of technology adoption in management processes carried out in Singapore Island Country Club and not in any other company or organization. The study is also limited to the issue under investigation among other issues impacting the company. The other limitations include some of the respondents hesitating on giving out the information needed in the study due to fears such as victimization.

Justification of the Study

In a competitive market such as the one Singapore Island Country Club is involved in, understanding and responding to the needs of the consumers are increasingly becoming significant. Resultantly, companies have been moving from services that are focused on products to those that are focused on the customers. In the gaming industry, for example, the current climate is one that is typically characterized by intense competition, with the new opportunities emerging on a regular basis, the level of customer satisfaction is also now increasingly viewed as the main differentiating factor in the marketplace (Han & Park, 2017).

The industry has also been viewed as exhibiting little market orientation as well as in fulfilling service, with less focus being made on the needs of the customers. Such includes management that is different in terms of efficiency, security, bureaucracy, and network failure. In answering the call, adapting to technology is continuously growing in a common trend among companies such as Singapore Island Country Club, which has been pumping a lot of investment into solutions based on technology. While the process of deploying technology channels to the company's management is motivated by the need for lowering operating expenses and improving the levels of efficiency, there have been other motivations, such as addressing the needs of consumers, pinpoint or demand, building rapport with clients, targeting emerging markets, or offering a differentiating quality over the competition. The study covers the influence of modern technology on the management processes, considering the subject case as Singapore Island Country Club (Kyratsis, Ahmad, & Holmes, 2012). The findings in the study reveal the fact that the continued implementation of technology has proved to be increasing customer satisfaction as well as reinforcing customer retention, factors that are key to company value and growth.

The study also looks at the factors influencing the use of technological innovation in management. It also looks at discoveries such as the ability of the company to provide better management services through the adoption of technology so as to meet the expectations of the customers, as well as affecting their loyalty to a great extent. It is against such a background that the study investigates the impacts technology has in management (Kyratsis, et al., 2012).

Literature Review

The section covers the theoretical foundation in the application of technological innovations to management practices, innovation management, technology management, and the management practices that may require the use of technology. The theoretical perspective of the subject topic of research reflects on the researcher's theoretical orientation. It is also crucial to the interpretation of data qualitatively, regardless of whether it is implicitly or explicitly stated. In other words, the theoretical perspective plays a huge role as a filter that can be used in the binding...

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