Strategic Management Essay Sample: Will the New CEO Re-Energize the Retailer?

Target new CEO Brian Cornell was hired to reinvent target in the competitive market in the United States. Cornell is a steward, a nurturer, and more passionate in executing his responsibility as the CEO in the company. He is personally leading in creating a new niche for the retailer. From an early age, Cornell has been useful to the society by doing odd jobs CITATION Phi15 \l 1033 (Wahba, 2015). His ability to scratch and scramble for everything and listen has made him a leader that Target needs to move forward. Since Cornell is ambitious, he has been able to hopscotch through a number of senior positions in different firms, for example in Sams Club, Safeway, and in each stop, he improved sales and expanded brands CITATION Phi15 \l 1033 (Wahba, 2015). Creating and executing new strategies will help in transforming Target. Though it will not happen overnight, Cornell has brought the right team and shifted his focus to transform the business.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Order now

The significant changes that the CEO plans to implement will be instrumental in re-energizing the retailer. Brian Cornell has already brought a jolt of fresh energy to the company. Though the situation facing Cornel is far from worst, since taking over the company, Target has moved aggressively to squeeze Wal-Mart and Amazon CITATION Phi15 \l 1033 (Wahba, 2015). The CEO took a decision that should have been made in the past by offering customers free shipping for online orders during the holidays. Brian Cornell has ripped off the 2013 initiative, which left the retailer bleeding CITATION Phi15 \l 1033 (Wahba, 2015). Through closing its stores north of the border will enable the retailer to focus on the US market and along with Cornell decisiveness, the company is already increasing in sales in its stores and websites. By improving the focus of the company on relevant categories for customers like beauty, home, and apparel, the company will move to its highs. Cornel has beefed up the ability of the social command center, which has resulted in good results.

The history of Cornell in other companies has proved to be very successful in taking the companies to greater heights. For instance, as the CE of Sams Club, he improved the units customer insights system, which profited the company CITATION Phi15 \l 1033 (Wahba, 2015). Cornel s a chief marketing officer in Safeway; he developed analytics that assisted him in ramping up the stores successful lifestyle and use analytics to solve problems and reveal opportunities CITATION Phi15 \l 1033 (Wahba, 2015). Currently, the CEOs analytics has appealed to the board, and his reputation as a leader is already changing the culture of the company. Therefore, Cornell has lost the atmosphere in the enterprise, making it a conducive environment for employees to work.

As a great leader, he has moved the company forward despite the low growth and challenging business climate CITATION Joh113 \l 1033 (Pearce & Robinson, 2011). He continues to steward and evangelize the values, mission, and vision of the enterprise. By setting and executing the businesss strategy initiative and goals, Target will move forward by aligning itself with its values, mission, and vision CITATION Joh113 \l 1033 (Pearce & Robinson, 2011). He will be able to deliver results by accelerating the companys growth, improve its operations, and build a winning team. He is also the perfect guy to re-energize Target because of his courage and vision to push forward aggressively.

References

BIBLIOGRAPHY Pearce, J. A., & Robinson, R. B. (2011). Strategic Management: Formulation, Implementation, and Control. New York City: McGraw-Hill Irwin.

Wahba, P. (2015, February 19). TARGET HAS A NEW CEO: WILL HE RE-ENERGIZE THE RETAILER? Retrieved from http://fortune.com: http://fortune.com/target-new-ceo/