Tesla Motors Companys Analysis - Paper Example

Tesla Motors is an America Company that was founded in 2003 by a group of brilliant and innovative Silicon Valley engineers. The engineers were able to prove that the vehicles that used electric vehicles could be substituted with the gasoline powered cars ("Forbes Welcome," 2017). Tesla is not only responsible for designing, producing and marketing electric cars, but it is also capable of providing advanced electric vehicle powertrain components to the other automakers with the inclusion of Daimler and Toyota. The headquarters of Tesla are located in Palo Alto, California with wholly owned subsidiaries in the North America, Europe, and Asia.

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Tesla contains more than 2000 employees whereby there are 31 stores and service locations that are spread worldwide. More stores have been expected to be opened in the future. In the year 2012, Tesla was able to open more stores than the future expectation at that time (Marcovici, 2013). The first store was located in Toronto, and it was considered as the first step to introduce the stored into the Canadian market.

The aim of Tesla is to offer its customers with high-performance services and to be in a position to electrically power vehicle at an affordable price to the average consumer. In 2008, the first gained widespread attention was made whereby Tesla Roadster, a solely electric operated car was introduced (Morris, n.d.). The expansion developed especially in technology making the company be at an advantageous to the luxury sedan market (Meyer, 2017). With the introduction of a model S which produced zero emission, the sustainability of the luxury sedan was the second vehicle to be introduced to the electric vehicle in the year 2012. With the third model which was Tesla Model X, it was scheduled to be delivered to the market in the year 2014.

In this context, Tesla is n the only automaker that can sell zero-emission sports cars in serial production at the present times (Morris, n.d.). The goal of Tesla is to accelerate the transformation and the transition from the use of gasoline powered vehicles to electric mobility which would enable the affordable increase of the electric cars. Tesla cars are fun to drive, and they are environmentally responsible. Tesla aims to develop more stations that would be able to provide continuous improvements in their battery technologies.

Tesla Motors is a public company, and it, therefore, means that it participate in trade. It trades on NASDAQ stock exchange under the symbol TSLA (Musk, 2017). Tesla had experienced a net loss in 2012, and it was not until 2013 that it posted their profits for the first time in their ten years history.

Besides the company background, this report will analyze the culture of Tesla Motors using a theoretical framework. In this particular analysis, the framework will be from Geert Hofstede (Peterson & Sondergaard, 2008). Hofstede framework is best suited for this analysis since his cultural dimension constitutes the framework that revolves around cross-cultural communication (Noknoi & Wutthirong, 2008). The dimension portrays the impact of the culture that is ingrained in the society on the values of the members of the society. The framework describes the relationship between values and behavior with the help of a structure based on the factor analysis (Rothaermel, 2013). The theory simply examines the significant aspect of culture, and at the end, it provides a rating on the comparison scale.

Hofstede Cultural Dimension

The dimensions of culture by Hofstede brings an important facet. The manner in which different features of business are viewed in different cultures can enable the management to understand and sail successfully across the international market (Bakir, Blodgett, Vitell, & Rose, 2014). This report will explore Hofstede cultural dimensions and afterward, the six dimensions will be examined and using them, a better understanding of culture and the people that are based on will be done. The idea of managing cultural difference as part of human resources management is inevitable (Chiaburu, Chakrabarty, Wang, & Li, 2015). The report will finally evaluate some recommendation to the organization regarding the culture of the organization. Hofstede cultural dimensions have got main concepts. They include;

Small power distance Big Power Distance

individualism collectivism

masculinity femininity

High uncertainty avoidance Low uncertainty avoidance

Long-term orientation Short-term orientation

indulgence Restrain

Power distance explains the extent to which people members that are considered less powerful in a society accept and expect the distribution of power to take place

Uncertainty avoidance is a dimension which deals with the extent to which people in the society are not to ease with ambiguity and also a possibility (Dubina & Ramos, 2013).

Individualism vs. collectivism is a dimension that considers the preference for individuals to be left alone so that they can look after themselves so that they can remain in a tightly knitted network.

Masculinity vs. femininity. Masculine indicates that the society has a preference for heroism and assertiveness (Dubina & Ramos, 2013). Femininity represents a preference for modesty, quality life and caring.

Long- term vs. Short-term Orientation describes the inclination of the society toward searching for virtue (Dubina & Ramos, 2013). Short term orientation stands for the society that is inclined towards the establishment of the absolute truth.

Indulgence vs. Restrain involves the degree to which the society can exercise their desires and impulses.

Analysis of Tesla Motors. Inc.s organization Culture

The organization culture of Tesla Motors Inc. creates the proficiency of the human resource that is necessary in the company to provide creative ideas ("Dimensions - Geert Hofstede," 2017). A firm organizational culture entails the values of the customers and the behaviors of the workers together with the act of decision making (Hofstede, 2001). The analysis of culture in Tesla Motors will empower the human resource to look for correct answers to come up with unique features for the Company.

The organization always encourage the workers to be creative and to support the extend development of the automotive business through the organization culture (Hofstede, 2015). Tesla manages to maintain the capability which is adamant in the continuing success of the international market and the electric automobiles that are related to the products.

Tesla Motors works in creating their advanced products that have been identified to be unique from the other automobiles (Jae-Woong Byun, 2016). Their vehicles use inner ignition engines, and the company can introduce new commercial electric vehicles for a while so that the assistances of the co-operating culture can be established (Kirkman, Lowe, & Gibson, 2006). Tesla identifies various features of the organization feature which involve;

Moving fast

Doing the impossible

Think like the owner

Constantly innovate

Believing that they are in

Getting reasons from their first principles.

Moving Fats- speed allows the company to have a competitive advantage since it examines the significance of employees proficiency to quickly react to developments and some of the changes that occurs (Kirkman, Lowe, & Gibson, 2006). Tesla enables flexibility to current issues concerning the industry in a quick way. Doing the Impossible- Tesla culture ensures that their employees are more creative and more so, innovative. (Mangram, 2012). It allows emphasis on the benefits thus considering unconventional restrictions of efficiency and originality in the automotive design. By so doing, new doors are opened up that enables performance to be improved.

Constantly Innovative- innovation is the main agenda for Tesla Motors Inc. its organization culture usually focusses on the nature that the company considers its innovation. Innovation allows the development of the models and related products (Milosheska, 2013). It is inevitable for the Company to come up with innovative strategies so that they can maintain the competitive advantage ("Tesla," 2017). Tesla talks their needs through organizational culture making it easy to retain the competitive advantage.

The First Principle-The CEO encourages perceptive from their first principles that entail recognizing the root factors that will enable them to recognize and resolve difficulties. The employees use the first principle in perfecting their work (Minkov & Hofstede, 2011). With the assistance of a training program to orient the human resource sector, the organizational culture would provide the best solution.

Owning the Company- the company allows maintenance of a mindset that is supportive of the development of the business (Saleem & Larimo, 2016). The company advises the employees to act like the company is their own. The possession mentality sgives the companys mission and their vision too (Sama & Papamarcos, 2000). By allowing the workers to gain responsibilities and also accountabilities.

Tesla Motors culture unifies all the employee by advocating for teamwork which will promote the Company (Tang & Koveos, 2008). The culture characteristic help to minimize the conflict that exists between the workers. Teamwork advocates for benefit maximization and the development of employees capabilities in the industry. Energy in the Company is developed as a result of teamwork enabling the human resource sector to run smoothly.

The analysis attracts customers to the products and provides them with rapid response in their challenges ("Tesla Motors expands its battery technology to solar power storage," 2015). It pressures the employees to become more creative and innovative.

An analysis of the Tesla Motors culture using Hofstedes Framework

Tesla Motors Inc.s Organizational culture creates human resource competence that is necessary for the innovative products in the motor industry. A firms organizational or even the corporate culture represents the customs and the values that define the behavior of the workers and their power to make their decision ("Tesla Motors expands its battery technology to solar power storage," 2015). The culture of Tesla Motors empowers its human resources to search for ideal solutions that allow the business to stand out in the automotive industry (Tung & Verbeke, 2010). The Company has been able to encourage its employees to develop support in the innovative sector so as Tesla can maintain its capabilities in the continuing success of the global market for the electric automobiles and also for the related products.

According to Geert Hofstede, Culture is the collective mind programming which can differentiate between the categories of people and other members of some group. In power Distance, the extent in which organization and society accept their powers have got differentials (Venaik & Brewer, 2010). A society with large power distance has got some features like authority that is centralized, some hierarchy levels, supervisory issues and some acceptance privileges that come with power.

Adopted from https://www.cleverism.com/understanding-cultures-people-hofstede-dimensions/

Societies that have got small power distance participate and consult in their style of management. They have flat structures for their organizations (Voigt, Buliga, & Michl, 2016). They question their authority and are conscious on their right. In Tesla Motors Inc., with relation to power distance, Tesla primary customers mostly come from the wealthy individualism in long distance. It, therefore, allows a substantial income which has, in turn, a significant contribution to the society (Voigt, Buliga, &amp...