The Night Doctor: Providing Routine Health Care Services in Canning WA - Essay Sample

Introduction

To provide routine health care services to satisfy the medical needs of both old and young clients by offering convenient and faster services using the latest technology and qualified staff to achieve increased health wellness. In doing this, we will ensure that the health care of the community is maintained.

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Goals, Personal and Corporate

The Night Doctor in The City of Canning WA seeks to provide emergency or health care services to people who may require these services at night. During the night, few health centers operate. Therefore, it is difficult for some patients to receive medical attention when they suffer a certain problem at night. Within the first two years of establishment, the major long term goals and objectives that this night doctor service aims to attain within the first two years is increased delivery of health services at night (Houston and Pickering 2000). Through this goal, the service aims to ensure there are sufficient resources that will be used to meet the needs of the patients who might experience health problems at night. The second business goal of the night doctor service two years later is to increase the visits to different homes to pay close attention to the patients suffering from certain conditions. Also, the Night Doctor Service in The City of Canning WA aims to incorporate the latest features of the technology to increase its services. For example, the Night Doctors Services can adopt the use of alert SMS to interact with their client and make the delivery of services easier. Within these two years, the business range of the Night Doctor Service in The City of Canning WA is that it will be providing all kind of medical services to its clients.

Industry and Market Analysis

The major industry that this business falls in is the health industry. The health industry focuses on the provision of health care services to patients who suffer from a different condition. Within this industry, several entities have been established to deal with the provision of health care services (Yingli and Jie 2010). The presence of these health care entities has led to competition to see who will provide better services than the other. Many health centers have tried to come up with different programs and services that will aid in the provision of health care services. Therefore, it recommended that the night doctor service should conduct a market analysis to understand the industry, the factors surrounding it, and the measures it will undertake to fit in it. One such tool that can be used to conduct the market analysis is the Porters Five Forces.

Competition

The Porters Five Forces begin by looking at the competition in the industry. The main competition will be experienced from same companies like us that provide Night Services in Western Australia (Dobbs 2014). Therefore, the Night Doctor Service has to come up with unique services such as the use of the current technology to provide better services and have more clients switching towards it.

Bargaining Power of Suppliers

The second element is the bargaining power of suppliers. The bargaining power of supplies for the night doctor service is low because different types of suppliers have been identified to provide medicines and other medical equipment.

The Threat of Substitution

The threat of substitution is the third factor under the Porters Five Forces. There is a threat of substitution be experienced from Hospital Emergency Departments and ambulance services that offer 24/7 services. However, the night doctor service will be unique because it will major in-home visits frequently so that the patients will not have to walk at night seeking medical services.

Bargaining Power of Customers

The next factor is the bargaining power of the customers. The bargaining power of health consumers is high because several clients are served every night. The night doctor service will attend to 4 patients in a day whereby each will be served for half an hour. The major difference with the competitors is that the cost of health care is cheaper and the after hour services are provided.

Threat of New Entrants

Another force is the threat of new entrants whereby other health care services might introduce the night doctor service such as introduction of 24/7 ambulance emergency (Dalken 2014). The best way that the night doctor service can deal with this issue is by providing quality services at an affordable cost. Also, the night doctor services should have qualified personnel who will deliver the services appropriately.

PESTLE analysis is the other important tool that can be used by the Night Doctor in Carrington WA to analyze the industry. This tool involves the Political, Economic, Social, Technological, Legal, and the Environment (Zalengera, Blanchard and Eames 2014). Politics play a major role in this service. The government can easily develop various policies to guide the provision of health care services. However, the presence of the Medicare debate makes it easier for the night doctor to provide its services to the client because no consultation fee is charged.

The second issue is the economic factor. The night doctor service does not have a tax free threshold. Therefore, the tax paid depending on the revenue that the business has earned. The third factor is social, whereby the major group of people being helped by the home visits are children as well as the older people.

Technology is the fourth factor whereby the night doctor service will employ the new digital features such as mobile phone to increase the interaction with their clients. The other factor is the legal issues. The government has developed various laws to guide the provision of health care service includes the night services. This service will follow all the laws that have been stipulated, such as hiring qualified health personnel, using insurance, observing health and safety measures, and the privacy of patients. The last element is the PESTLE analysis, whereby the night doctor services will be provided to all individuals without discriminating them due to their conditions.

Customer Value and Proposition

Because the Night Doctor Service uses technology and qualified personnel, it will provide health care services to individuals suffering from different health conditions meaning that the health status of most people will be improved. Our night doctor service will be convenient as it will allow its clients to pay through insurance. Also, while the patients are being attended, little time of close to 30 minutes will be used unless it is a complex case (Teece 2010). This issue will attract a large number of clients because most of them will prefer to get health care attention immediately and at a cheaper cost.

Our night doctor service believes in simplicity and connectivity. With just a call, the doctors will be on the way to provide the requested services (Yunus, Moingeon and Lehmann-Ortega 2010). Furthermore, the patient will receive a text confirming the arrival time of the doctors. Thereafter, the report of the consultation will be sent to the GP.

The other element in our business plan is that the Night Doctor Service will allow the patients to monitor their situations closely (Baden-Fuller and Morgan 2010). This aspect will attract a large number of clients because most of them will want to know how their health is progressing.

According to Baden-Fuller and Haefliger (2013), another factor that will be employed is time efficiency. The Night Doctor Service business Plan in The City of Canning WA will ensure time efficiency. In this case, the clients will be attended to within the shortest time possible while ensuring that efficient service is provided (Baden-Fuller and Haefliger 2013). The last element that would be observed to make the services provided by the Night Doctor is attractive, it to treat all the patients with care and respect.

Business Model

The business model that will be used by the Night Doctor Service Business Plan is a Generic Business Model. In this business model, there are different strategies that the Night Doctor Service in The City of Canning will have to embrace. One such strategy is differentiation, whereby the services that it will provide will have to be different from its competitors (Baden-Fuller and Haefliger 2013). Some of the activities that can be undertaken to increase differentiation are continuous innovation and developing barriers to entry.

The other strategy that will be embraced under this model is client focus (Yunus, Moingeon and Lehmann-Ortega 2010). The business plan will have to put a close focus on its interaction with customers. Some of the issues that should be embraced in this case is maintaining a close relationship, keep in touch with the customers as well as their needs, and maintain the loyalty of the client and to build a strong brand (Yunus, Moingeon and Lehmann-Ortega 2010).

The third strategy that the Night Doctor Service business plan in The City of Canning WA will have to observe is to lower or maintain a favorable cost of its products (Yunus, Moingeon and Lehmann-Ortega 2010). The Night Doctor Service Business plan will strive to establish cost leadership through the economies of scale. Also, the Night Doctor Service business plan will make sure that the prices of the services being provided to the clients are continually lowered down for easy access (Yunus, Moingeon and Lehmann-Ortega 2010).

As much as the cost for the service is lowered, the Night Doctor Service should make sure that it improves the efficiency of the services that it is providing (Boot et al. 2013). Lastly, while using the generic model, the Night Doctor Service should focus on standardization whereby its products are maintained at a certain standard.

Bibliography

Baden-Fuller, Charles, and Mary S. Morgan. "Business models as models." Long rangeplanning 43, no. 2-3 (2010): 156-171.

Baden-Fuller, Charles, and Stefan Haefliger. "Business models and technologicalinnovation." Long range planning46, no. 6 (2013): 419-426.

Boons, Frank, Carlos Montalvo, Jaco Quist, and Marcus Wagner. "Sustainable innovation,business models and economic performance: an overview." Journal of CleanerProduction 45 (2013): 1-8.

Dalken, Fabian. "Are Porter's five competitive forces still applicable? A critical examinationconcerning the relevance for today's business." Bachelor's thesis, University of Twente,2014.

E. Dobbs, Michael. "Guidelines for applying Porter's five forces framework: a set of industryanalysis templates." Competitiveness Review 24, no. 1 (2014): 32-45.

Houston, Anna M., and Ann J. Pickering. "'Do I don't I call the doctor': a qualitative study ofparental perceptions of calling the GP outofhours." Health Expectations 3, no. 4 (2000):234-242.

Teece, David J. "Business models, business strategy and innovation." Long range planning 43,no. 2-3 (2010): 172-194.

Yingli, Dong, and Ma Jie. "Application of doctor-nurse group scheduling in pilot ward of thehigh quality care demonstration project [J]." Journal of Nursing Science 21 (2010).