Truemove Commercial Video Review Paper Example

One of the major objectives of a piece of art is to present information in a way that the audience will get it and digest its true meaning. This is not always the case as the audience have different perspectives on what is presented. Additionally, each individual in the audience has a different experience with each art. For this reason, it is upon the one producing are such as video to understand the audience in a better way before producing any work. The video Truemove commercial is one of the most captivating art that has a compelling effect on anyone who watches it. This is due because of different artistic components involved in it. The one that stands out is pausing of questions by the characters.

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In a video, the best thing to achieve is to capture the audience attention. This means that the content would be provided and received at a better rate. In the three-minute Truemove commercial video, the characters ask three questions, but the first two are the most prominent ones. They are asked rapidly and using a high tone. The woman character who asks them is angry and seems agitated by the boys actions. First, the questions capture the audience attention as they do not know what transpired before the videos began to compel the questions. Additionally, they are asked hastily making it necessary for the viewer to be more attentive to get them. When a video fails to capture the audience attention, then it loses its primary component. It is meant for viewing, and if the viewers are not attentive, then they would not get view anything. Capturing audiences attention, establishing credibility, orienting them to the topic, and motivate them to listen is the most important achievement of the questions posed in this video. For the next three minutes, the curiosity makes the audience avoid mind drift.

The question posed are equally important in making the audience understand what the video is all about. When the woman character asks what did you steal? What are you going to do with this? the audience gets the curiosity to understand what was stolen and why it was stolen. This is part of the scene where the audience what the video is about and sets the grounds for what happens at the end. When the male character ask, " is your mom sick?" the audience then understands the answer to previous questions. In such case, the viewer can figure out what happens at the end of the video. The video Truemove commercial is about kindness and giving as the best forms of communication. These themes are well presented although there are minimal actions. The questions asked creates emotions and the audience can relate to the characters.

When the movie is paused before it is complete, the audience can draw conclusions which relate or do not relate to the video. One of the wrong conclusion is that the dirty man who appears at the hotel and is given food is the young boy who had stolen medicine. Another wrong conclusion which the audience may make is that the kid is just a petty thieve either abusing drugs or who want to resell it. On pausing further, the audience may think that the hotel would be sold to cover the hospital bill. Therefore, conclusions should not be made through mere perception on what has happened but instead should be made on the last outcome.

Reference

Truemove Commercial (2013) https://www.youtube.com/watch?v=7s22HX18wDY