Ananas Manufacturers: Natural Pineapple Juice Without Additives - Research Paper

Introduction

The name of the start-up company is Ananas Manufacturers Limited. It would be involved in the manufacture, marketing, and distribution of naturally made pineapple juice. This product is made purely from fresh fruits grown by the company itself. As a natural juice manufacturer, they would produce juice with no additives, thus making it highly nutritious and safe for human consumption (Drucker, 2017). It is worth mentioning that beverages have labels stating the actual components to help people decide which one is best for them and which one is not. The organic beverage will be made using the best raw materials; organic fruits like pineapples. The start-up company would be situated in Miami, and the product would be first marketed and distributed throughout Miami and its suburbs. My new brand called Delmonte will purely be passion juice for which Ananas LTD will be seeking to secure a large customer base in the domestic sector for the new brand.

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A Capable Management Structure

Key management of Ananas Limited is: the president, Vice President marketing, controller, Vice President Operations Vice President-human resources and comptroller. President is the most influential person; he or she interacts with other organization heads and supports and evaluates their outputs. Subsequent to Vice President Marketing then we have the Assistant marketing director. Under Vice President Sales we have sales representative. Under Vice President Operations there is the plant director and technical executive. For Vice President-human resources there is the training director. The purchasing director and accountant follow, they foresee the accounting business of business.

Board members comprise of; president and the Vice President of various departments coordinated by the president. This includes vice president marketing, Vice President sales department, Vice President Operations and Vice President-human resources Director which looks for personal training and skills development of employees.

Based on this hierarchy, the President has the highest responsibility in the organization, then the Vice Presidents who are in charge of the various departments with no interaction or crossover of duties. What this means is that no department has direct interaction with the other.

A Clear-Cut Market Need

There have been many other companies producing beverages across Miami, but their focus is more on profitability quality rather than customer satisfaction. Having gone through the websites, and social media platforms, most customers are complaining about the quality of the products they get. Our rivals used additives such as food colors and sweeteners to make their beverages. This has an intern affected the health of many users. Second, is the cost factor, this has lowered demand and increased the supply by producers (Yunus, 2017). This has created a gap in which we saw fit as the best organization to fill it.

People tend to be cautious about matters related to their health. Therefore, we have tried to satisfy this desire by producing fruit juice form natural fruits fresh from our farm. It has been seen that the demand for fruit juice has reduced by 15%. This does not mean that people are not willing to buy, but rather they have reduced their consumption as a result of low quality and high-cost products. Thus, we can take this opportunity and capture the customers who prefer fresh quality juice, at affordable prices. This will, in turn, allow us as Ananas Limited to boost the sales.

Significant Competitive Advantages for Your Business

Ananas Limited has major advantages over its other competitors. First, we use modern mechanisms to process our beverages. Right from the field, the pineapples are harvested using a DOLE. A DOLE is a special device used to harvest pineapples in large scale. The pineapples are then loaded into a truck that has a wooden carrier; the carrier makes sure that the fruit is fresh and not contaminated as it is transported to the plant for processing.

Second, through the use of proper pricing competition, we will have been able to capture the attention of more buyers, as they will get quality at pocket-friendly charges (Namada, 2018). Third, we have the privilege of having one of the best operations managers in the whole region; he will ensure that all processes are run with agility and efficiency. Lastly, by having a large number of employees, this has made specialization and division of labor easy. Hence, the production rate remains high, as the quality standards are still maintained. These are some advantages we have over other competitors in the market.

Realistic Financial Projections

With a population of about 2,761,581 people, Miami is the best regions to establish the business. Being a hot region, the people of Miami as well as tourists who come to visit prefer taking cold juice to cool off the heat of the boiling sun. An average person in Miami take 2-3 bottles of juice in a day (McKeever, 2016). The average expenditure of overnight visitors in Miami is 57 dollars per night. What this implies is the fact that there is a ready market with ready cash to spend on our product. 35.3% of the residents of this area prefer fresh juice as compared to other bottled and processed beverages.

Therefore, 974,838 people are the target market. Taking advantage of the subsidized cost, a bottle of our juice can go for 10 dollars. So if an individual takes 2 bottles of juice, we will be making 20 dollars per individual. When this figure is multiplied by three-quarter of the target market, this means we can be making an average of 7,311,285 dollars per day. This will be a high return on investment for the company.

References

Drucker, P. (2017). Concept of the Corporation. Routledge.McKeever, M. (2016). How to write a business plan. Nolo.

Namada, J. M. (2018). Organizational learning and competitive advantage. In Handbook of Research on Knowledge Management for Contemporary Business Environments (pp. 86-104). IGI Global.

Yunus, M. (2017). Social business entrepreneurs are the solution. The Future Makers (pp. 219-225). Routledge.